User-Centric enterprise apps - Service2 Media

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USER-CENTRIC

ENTERPRISE

APPS

Peter Broekroelofs

CTO and co-founder

SAP Forum, sept 2012

PUT PEOPLE FIRST,

NOT TECHNOLOGY

User-Centric Enterprise Apps| 2

Source: Forrester, A Systematic Approach to Mobile Strategy, May 2012

AGENDA

• Apps of Engagement for consumers and employees

• Case stories and demo

• How to deliver user centric Enterprise Engagement Apps?

• SAP Mobility integration

User-Centric Enterprise Apps | 3

ENTERPRISE APPS

THE FACE OF SYSTEMS OF ENGAGEMENT

Should be:

• task oriented

• integrate with systems of record


NEXT GEN ENTERPRISE APPS

BLUE AND WHITE COLLAR WORKERS



USER EXPERIENCE

FUNCTIONAL VS COSMETIC

OF TOUCH

EXAMPLE:

AL JAZEERA



“NICHE PLAYER” MOBILE

CONSUMER APPLICATION PLATFORM

CASE DEMO

OTTO WORKFORCE

CEO Frank van Gool : “I want to embrace the contractor community offering them a network for finding and suggesting job opportunities as well as offering education and providing all the enterprise support capabilities required”.


Drivers From paper to digital (contractor – staff – customer) Marketing communication Social Collaboration Solution Otto enterprise community app Seamless integration with SAP ERP and social media Benefit Shorter turnaround time, efficiency improvement Growth and differentiation

CASE DEMO

CRV

Drivers

• Day to day cattle management enabling the processes such as new born calves, insemination or scheduled medical attention.

• Single consistent design and deployment on multiple platforms.

• Evolve Apps over time: lifecycle management

Solution

• Apps on Android, iPhone and iPad.


CASE DEMO – ACHMEA

Drivers

• Manageability across brand portfolio

• Time to market across devices for B2C and B2E

Solution

• On-premise AppCenter

• SAP and SUP data integration

• Compliancy with corporate standards

Benefit

• Faster time to market

• Increased reach with target audience



HOW WE APPROACH

DELIVERING

ENTERPRISE APPS OF

ENGAGEMENT

IS USER EXPERIENCE

ON YOUR AGENDA?

Functional user experience is a must

• Need to innovate

• Need to integrate

• Possible at sensible cost


Michael – een dergelijk plaatje over UX

A BALANCED CHOICE

NATIVE SERVICE2MEDIA PLATFORM

HTML5


COMPLEX TECHNICAL

CHOICES

More then 100 mobile multi-platform players

• Multi-tool approach is a given

• MEAP, MCAP

• Custom, Packaged, Template

• Open Environment, Open Source, Closed

• Enterprise-grade, Tooling

• Technology, Services


ENTERPRISE APP EXPERIENCE CHALLENGES

OS and device fragmentation

Shortage of native developers Manageability of mobile initiatives


A PLATFORM OF INNOVATION

Sample: App Roadmap

App Core

Functionality

Personalization

Location Interaction

Sample: Device Roadmap

Push

Video Transaction

Sensoring

Augmentation


SAP PARTNERSHIP

• M2Active OData Connector for SAP

“SAP has reviewed and qualified M2Active as suitable for use in SAP solution environments”

SAP Integration and Certification Center

• Software Solution and technology Partner

• Member of SAP PartnerEdge Program


POSITION IN SAP ECOSYSTEM

B2E Apps B2C Apps

Partner

Banking Retail

Travel & Hosp Media & Ent

Telco

Automotive

Industry LoB Analytics Partner Custom

Afaria Mobile Device Management

Sybase 365 Messaging Infrastructure

SAP Mobility Platform Unified B2E + B2C Platform + Mobile Device Mgmt + Related Services

SAP/Sybase Build Ecosystem

Mobility Development Tools/SDK


SAP INTEGRATION

SUP

Apps

(Presentation

Layer)

Back-end

(Integration

Layer)

SAP

SUP

App UI + logic

(Designed Once)

App UI + logic

(Designed Once)

App UI + logic

(Designed Once)

App UI + logic

(Designed Once)

M2Active native

Android

Runtime SUP SUP SUP

M2Active native

WP

Runtime

M2Active native

BlackBerry

Runtime

M2Active native

iPhone

Runtime

3rd

Party Services


SAP INTEGRATION

(Software stack)


ENTERPRISE APPS NEED

SAP AND SERVICE2MEDIA


• Smartphone and tablet apps lead the way for the app Internet.

• Mobile apps are the face of new systems of engagement

• Mobile will redefine IT just like the PC did 20 years ago.

• SAP and Service2Media, best of both worlds

• Systems of record: database schema out

• Apps, Systems of engagement: user experience in

Q&A

• See our website and webinars on various technical and strategic topics:

www.service2media.com/webinars/

• Follow us: @Service2Media

• [email protected]

• +31 6 51 76 43 25


http://www.service2media.com/webinars/

mailto:[email protected]

mailto:[email protected]

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User-Centric enterprise apps - Service2 Media