User Experience (UX) Foundations - Naukri.comw10.naukri.com/mailers/2017/naukri-learning/pdf-14july/hfi.pdf · Human Factors International User Experience (UX) Foundations Core Insights,

Human FactorsI n te rna t i ona l

www.humanfactors.com

User Experience (UX)Foundations

Core Insights, Models, and Research Findings

day course

Course overview User Experience (UX) Foundations 2

Why UX Foundations?This course provides participants a research-basedand practical understanding of the foundationalmodels and insights essential to the UX field. Youwill learn that you don’t see the way you think yousee. You don’t make decisions the way you think youdecide. You don’t remember things the way youthink you recall. And you don’t move the way youbelieve you move. Without this foundation, you willdesign based on common sense...which is oftenwrong.

Understanding human vision, intellect, memory, andmotor function is the baseline upon which everyskilled UX professional should build their career; weshow clearly how each idea applies directly todesign decisions. This course will help you buildcredibility and improve your results by giving youthe knowledge required to present your ideas froma research-based point of view.

Who should attendUsability practitioners, website/intranet developers,application developers, interface designers, andproject managers, with the desire to explore andapply scientific usability research to their practicaldaily work.

What you’ll learnWe asked our top UX consultants which researchfindings and models they found most useful in theirdaily practice. Some findings were new, and the old-est went back to 1908. Taken together, they requirea real shift in your understanding of how peoplefunction, and therefore a real shiff in how youdesign. These are the foundational models of the UXprofessional, and they will carry you forward as youcontinue to learn about the field.

Learn the key research and models defining› Vision› Intellectual processing› Memory› Motor control

Also learn about› Managing individual differences› Understanding new research

What you get› A comprehensive student manual› Quick reference job aids

Recommended prerequisitesThere are no prerequisites to attend this course

User Experience (UX) FoundationsCore Insights, Models, and Research Findings


“Professional UX practitioners aredifferentiated by a correct under-standing of human informationprocessing science, including how toapply that understanding to solvingdesign problems.

“In starting your professional journey,we will share the most critical andfrequently used models that underliebest practices and solid decisions.

“This course provides the rightfoundation for your expertise andcareer growth.”

Course ObjectivesParticipants learn:

› How good user experience design is dependent on ascientific understanding of how people function

› How the key research-based models, insights, andprinciples in the UX field impact design. Thisincludes aspects of human• Vision• Intellect• Memory• Motor control

› Various methods that directly apply these models,insights, and principles to design of interactiveapplications

› Variation in users that impact design

› Understand the challenges of survey design• Individual differences• Disability• Cultural differences

› Sources of research and insights forUX professionals

› How to tell if you can believe the research

› Pathways to excellence in the UX profession

Eric SchafferPhD, CPE, CUA, CXACEO and FounderHuman Factors International


1 Understanding user experienceA panoramic overview of UX

› History› Core of the field› Objectives› ROI› Methods› Institutionalization

2 VisualYou do not see the way you THINK you see

› It is NOT like a camera› Visual link analysis› Wiggly things are distracting› Objects are inferred and distance is relative

3 IntellectualYou do not make decisions the way you THINK you do

› No, you can’t do three things at once(and neither can your user)

› Design for human speed› Using signal detection theory› Design for arousal and stress

4MemoryYou do not remember the way you THINK you do

› It is NOT like a tape recorder› Design so that they don’t have to remember› Helping users remember› Engineering schemata› The power of expectation and bubbles

5 MotorYou do not move the way you THINK you do

› No, your movement is not always voluntary andunder conscious control

› But how can you walk and talk at the same time?› Motor programs› Movement speed› Train wrecks with proactive inhibition› Designing for biomechanics and anthropometry

6 Know thy userDesigning for users, not yourself

› What are things you need to know about your user?(Free dinner for two if you can add to our list!)

› Accessibility is not just about vision and making Jawswork

› Careful! the icons you choose may have varied mean-ings around the world.

Course Outline


7 ResearchYou need to read the research literature, but youneed to KNOW what to believe

› Sources› Can you believe it?› Lies, damn lies, and statistics

8 SummaryEvery successful journey needs a roadmap

› Options for learning more› Professional level courses› Certifications› A lifetime of achievement Register now!

www.humanfactors.com/training

Our Guarantee of Your SatisfactionHuman Factors International, Inc. intends that allparticipants will benefit from the seminar. We offer thebest possible training in this field. If at any time duringthe first day of the course a participant notifies theinstructor of his or her desire to withdraw, he or shemay leave and receive a full refund. There is absolute-ly no risk to the participants or their companies.

Course Outline

day course

User-Centered Analysisand Conceptual Design

HOW TO DO USER INTERVIEWS AND SURVEYS,GETTING FROM TASK ANALYSIS TO CONCEPTUAL DESIGN



User-CenteredAnalysis and Conceptual Design

Course overview User-centered Anaylsis and Conceptual Design 2

Why take this course?User-centered analysis provides the basis for design-ing software that makes sense to your users. Useproven, objective datagathering techniques to devel-op a clear understanding of who your users are andhow they will approach your Web site or application.

Create effective, usable interfaces—the first time.This seminar walks you through HFI’s process forcollecting and analyzing relevant user and task data,and for developing a conceptual architecture fordesign. Alternating between explanation, discussion,and hands-on exercises, the course offers partici-pants the tools and confidence necessary to planand conduct effective user-centered analysis.

What you’ll learn› user profiling› data gathering› task analysis› transitioning to design

General Course InformationWhat You Get› A comprehensive student manual› A student exercise book› The benefit of a wealth of knowledge and

experience in software usability engineering

Who Should AttendWeb and application designers, system analysts,software engineers, information architects, experi-ence designers, and documentation specialists.Anyone involved in the development of interfacesor interface requirements.

PrerequisitesThere are no prerequisites to attend this course

Course overview User-centered Anaylsis and Conceptual Design 3

“Understanding the users, theirexpectations, and workflows, is atthe heart of intuitive interface design.It’s what user-centered design is allabout. In this course you’ll learnefficient and effective methods toquickly get the user data you needfor design.”

Course ObjectivesParticipants will learn to:

› Develop a design strategy

› Create user profiles, personas and scenarios

› Develop meaningful interview questions

› Carry out effective interviews

› Understand the challenges of survey design

› Analyze task flow

› Understand and identify primary nouns

› Develop user-driven information architecture

› Engage in user-centered task/tool redesign

Mary M. MichaelsBFA, MBA, CUA, CXAGlobal Director of TrainingEvolution, Certification, &Strategic Advisor

Course overview User-Centered Anaylsis and Conceptual Design 4

Strategy

1 Introduction to UCA› Mental models› Knowing how the user works› Which UCA steps to perform› Obstacles of user-centered analysis› ROI—justifying the right processExercise: Evaluate task flowExercise: Calculate ROI

2 Creating a Design Strategy› Components of a design strategy› Site strategy drives design strategy› Where to get strategy information› Mining existing documentation› Working with brand objectivesExercise: Develop a design strategy

Uncovering the user’sconceptual model

3 Profiles and Personas› The value of profiles and personas› User profiles› Task profiles› Environment profiles› PersonasExercise: Develop user profilesExercise: Develop high-level task / content listExercise: Create task prioritization diagramExercise: Create environmental profileExercise: Develop personas

4 Field Studies› Data gathering methods› Choosing the right method› Elements of the field interview› Developing good interview questions› Good and bad interview technique› Conducting a user observationExercise: Write interview questionsExercise: Conduct interviews

5 Complementary DataGathering Methods

› Value of complementary methods› Focus groups› User group meetings and usability roundtables› Facilitated workshops and JAD sessions› Using surveys and other indirect methods› Online surveys› Using multiple methodsExercise: Create online surveyExercise: Choose the best data gathering method to use

Deriving the user experience model

6 Scenario and Task Analysis› The power of a scenario› Scenarios vs. use cases› Determining the level of detail› Scenarios drive priorities› Identifying functions and tasks› Common errors and challenges in task analysis› Characterizing the new task designExercise: Develop scenariosExercise: Fix task flow

Course Outline

Course overview User-Centered Anaylsis and Conceptual Design 5

7 Primary Noun Architecture› Value of primary nouns› Identifying primary nouns› Describing primary nouns› Primary noun views› Defining primary noun details› From primary nouns to navigationExercise: Determine primary nouns and viewsExercise: Develop primary noun tableExercise: Create high-level navigation diagram

8 Information Architecture› Costs of poor organization› Basic organization schemes› Hybrid schemes› Shallow vs. deep structures› Labeling systems› Affinity diagrams and card sorting techniques› Card sorting toolsExercise: Conduct and analyze a card sortExercise: Create high-level information architecture

9 Getting Ready for Design› Getting sign-off on the contract for design› Using concept sketches to drive out requirements› Setting usability criteriaExercise: Develop usability criteria

Register now!www.humanfactors.com/trainingOur Guarantee of Your Satisfaction

Human Factors International, Inc. intends that allparticipants will benefit from the seminar. We offer thebest possible training in this field. If at any time duringthe first day of the course a participant notifies theinstructor of his or her desire to withdraw, he or shemay leave and receive a full refund. There is absolute-ly no risk to the participants or their companies.

“User analysis is not my primary focusbut this information will definitelyhelp me become a better businessanalyst. Great course, I learned a lot.”

Joseph Scruggs —Business Analyst, JPMorgan Chase

“Learned a lot of information in ashort period of time. Excellent blendof lecture, discussion, and exercises.

Vince Conti —Manager, Interactive Development, American Express

The Science & Art of E�ectiveWeb & Application Design

LEARN PROVEN USER-CENTEREDDESIGN PRINCIPLES

day course

LLEEEARN PPPPRRRRRRROVEN USER-CENTEREDDDDESIGN PPRINCIPLES

The Science and Art of EffectiveWeb and Application Design

LEARN PROVEN USER-CENTEREDDESIGN PRINCIPLES



Course overview The Science and Art of Web and Application Design 2

Why take this course?Designing intuitive and effective user interfaces isboth science and art. During this course, partici-pants will learn how to apply research-based andfield-tested Web and application design principlesand methodologies.

Initially they will focus on the four foundationallayers of the interface: Navigation, Presentation,Content, and Interaction. Participants will then beprovided with the framework and methodologyneeded to support rapid prototyping initiatives.Finally, they will extend their sphere of influencethrough the application of accessibility and cross-cultural design methods.

What you’ll learn› How to implement user-centered requirements

into usable designs› How to integrate the focal points of design:

Navigation, Presentation, Content, and Interaction› How Web site and application design strategies

differ and overlap

General Course Information

What You Get› A comprehensive student manual› Workbook and Resource Guide that contains:

• Course exercises• User interface control selection guide• Glossary with annotations and illustrations• Quick reference job aids

Who Should AttendThose involved in the design and development ofe-commerce, sites, informational and promotionalsites, intranets, and applications.


The Science and Artof Effective Web and Application Design



› Identify, select, and implement appropriatenavigation models used to build intuitivenavigation structures

› Make better decisions and recommendationsto improve visual design, including: layout, color,graphics and icons, and text

› Implement effective usability-based contentorganization and treatment methods

› Ensure intuitive interaction through appropriateUI control selection and error and feedback design

› Increase design efficiency using Web andapplication standards

› Extend their UCD sphere of influence into thedomains of user experience, accessibility, andcross-cultural design

“There’s science behind a usabledesign. When you combine sciencewith best practice, then you get atruly usable and elegant interface.In this course you’ll learn how todesign usable interfaces, and theunderlying science that makes themusable.”



1 Design is Science and Art› Scientific models in user-centered design (UCD)› Definition of UCDExercise: Designing for functional requirements› Characteristics of usable designs› UCD BenefitsExercise: Conduct a design heuristic evaluation

2 Navigation› Characteristics of usable navigation› Primary navigation systems

• Hierarchical models• Persistent design systems• Sequential navigation• Search

› Supplemental navigation• Index• Breadcrumbs• Quick links

› Multiple systems navigation designExercise: Select appropriate navigation models

3 Presentation› Visual-cognitive processing

• Eye movement and eye tracking• Gestalt principles of visual design

› LayoutExercise: Evaluate and redesign a cluttered screen› Color› Graphics› Text

4 Content› Printed vs. digital content› Writing for clarity

• Writing style• Word choice• Mechanics

› Methods that facilitate scanning• Writers’ pyramid• Headings, bulleted and numbered lists

Exercise: Sharpen writing skills

5 Interaction› Factors that influence interaction design› User interface controls

• Data entry and selection• Navigation and action• Multi-function controls

Exercise: Selecting appropriate UI Controls› Error handling and prevention› FeedbackExercise: Design an effective feedback message

6 Screen Elements and Wireframing› Screen elements› Wireframing

• Low fidelity• High-fidelity

› Effective prototyping strategiesExercise: Build a paper wireframe

Course Outline


7 Accessibility› Why design for accessibility› Types of disabilities

• Vision• Hearing• Motor• Cognitive

› Assistive technologies› Accessibility laws› Accessibility guidelines

• Section 508 Guidelines• Accessibility Guidelines (WCAG 2.0)• Web Accessibility Initiative (WAI)

› Evaluating for accessibilityExercise: Conduct a site review for accessibility

8 Internationalization› Internationalization and Localization› Multicultural considerations› Internationalization design process and

usability testing

9 Beyond Design Knowledge› Barriers to implementing UCD practices› UCD practitioners’ knowledge, skills, and abilities› Academic training and HFI certification› UCD and HCI professional organizations

Register now!www.humanfactors.com/training


“I have a better understanding of howto design navigation and interactionpoints, resulting in increased confi-dence—now I will be a more effectiveleader in my organization. I reallyliked that the information presentedin the course was backed by actualresearch and real-world examples.”Christine J. Tahvonen —TransUnion

day course

Practical Usability Testing

USABILITY TESTING THROUGHOUTTHE DEVELOPMENT PROCESS



Course overview Practical Usability Testing 2

Why take this course?Rich functionality is worth little if the user can’taccess it. Progressive testing of Web sites and soft-ware applications is critical for creating user-cen-tered designs.

This course provides quick and practical testingtechniques that you can use to help move thedesign into compliance with the users’ needs, limita-tions, mental models and cognitive styles. This two-day comprehensive course gives designers anddevelopers tools and techniques to observe howusers experience their interfaces. You will learnessential testing techniques ranging from simplepaper prototype tests to cutting-edge remote testingusing advanced tool sets, so that you can successful-ly moderate your usability tests.

What you’ll learn› How to design, analyze, and present results

of tests› Refine your facilitation technique› Remote testing› Comparison tests› How to use server logs for usability

General Course InformationWhat You Get› 150-page student manual› Quick reference guides for all the major chapters› Samples of usability questionnaires, screeners,

performance rating sheets› A ten-point usability test checklist› Hands-on exercises and practical knowledge that

you can't get from reading a book

Who Should AttendWeb and application developers, interface design-ers, information architects, project managers,quality control personnel, market researchers,

graphic artists


Practical Usability TestingTesting thoughout the development process

“Usability testing is both difficultand easy. It’s not hard to find a fewusers and put them in front of yourdesign, but there’s a lot to learnabout following standard protocolso that you have confidence in yourdata. And now there are lots ofoptions: moderated, unmoderated,remote... In this course you’ll learneverything you need to know toconduct the usability test that isright for any project.”



› Survey the scope of usability issues

› Know the four factors that drive your testing

› Know the appropriate test and when to use it

› Learn tests that uncover problems with contentorganization, task flow, and brand strategy

› Conduct performance-based tests using paperand functioning prototypes

› Review advanced prototype testing that addsprecision to your performance measures

› Design and conduct a remote test

› Learn to analyze Web traffic logs

› Review a 10-point checklist of the criticalcomponents of a successful usability test plan



1 Introduction› The purpose of usability testing› Usability testing is an essential form of feedback› Why testing is critical› Why even good designers get it wrong the first time› Benefits of testing early and oftenExercise: Conduct a mini-usability test on a Web site

2 Designing a Usability Test› Types of usability tests› Summative vs. formative tests› How to formulate a solid test strategy› The right number of participants› Writing tasks for a usability test› Overview of the testing process

• planning• conducting• analyzing• sharing & implementing results

› Usability labsExercise: Develop task wording for a usability test

3 Early Prototype Testing› What can you gain from an early prototype test› Purpose and advantages of prototypes› Reverse card-sort technique› Performance-based testing› Testing the brand and affordanceExercise: Hands-on exercise performing an earlyprototype testExercise: Visual affordance testExercise: Brand design testExercise: Reverse card sort

4 Advanced Prototype Testing› What can you gain from an advanced prototype test?› Setting usability criteria and performance metrics› Using performance rating instrumentsExercise: Hands-on exercise performing an advancedprototype test

5 Analysis and Reporting› Capturing session data› Compiling and tabulating data› Analyzing findings› Creating recommendations› Presenting data› Techniques to convinceExercise: Prioritize test findings

6 Remote Testing› When to do remote testing› Major obstacles to overcome› Real benefits› Available online toolsExercise: Performing unmoderated and moderatedremote tests

7 Comparative Studies› Purpose of comparison studies› Overview of how to conduct a within-subjects and

between-subjects comparison study› How to analyze results from a comparison study

Course Outline


8 Live Site Analysis› How to make the most out of Web logs and

server data› Taking advantage of direct user feedback

9 Refining your Technique› Enhancing your moderating techniques› Responding to difficult testing situations› What makes a good moderatorExercise: Rewriting probing usability testing questions

10 Ten-Point Usability Checklist› Practical points for conducting a usability test› Allows you to:

• eliminate the risk of testing and not gettinganswers to your questions

• focus on the question and not the implementationof the test

• maximize your effort and leverage your budgetExercise: UT scopingCase problem using the 10-point checklist

Register now!www.humanfactors.com/training


“These courses were key to acompetitive edge in the job market.I’m convinced that pursuing a CUAbefore beginning a new position wasa deciding factor in me being selectedfor a new position as a Webmaster.”Collette Renteria

“Very helpful—the course solidifiedthe experience I’ve had in UT andtaught me a lot more to give me abroader context and additionaltechniques.”Leah Gillespie —Baltimore Gas & Electric


Certification

Advantages of HFI Certification› Get certified by the world's leading user-centered

design firm and become a recognized UX authority› Help your company increase user satisfaction in

products and services› Join CUA Central – exclusive online community for

CUAs and CXAs› Achieve growth and progress in your career path

HFI offers two kinds of certification, each requiring anexamination to demonstrate mastery. Moreover, HFIoffers optional courses to help you prepare for eachexam.

CUA CertificationBecome a Certified Usability Analyst™ (CUA) with HFI’scertification program. CUAs must pass an examinationdemonstrating their mastery in all key areas ofinterface usability. This certification is supported bythe following courses:Course 1. User Experience (UX) FoundationsCourse 2. User-Centered Analysis and Conceptual

DesignCourse 3. The Science and Art of Effective Web and

Application DesignCourse 4. Practical Usability Testing

CXA CertificationThe Certified User Experience Analyst™ (CXA)certification indicates advanced skills in persuasion,innovation, strategy, and institutionalization of UX. CUAcertification is required to take the CXA exam. Thiscertification is supported by the following courses:Course 1. How to Design for Persuasion, Emotion,

and Trust (PET design™)Course 2. The PET ArchitectCourse 3. Omni-Channel UX Strategy and Innovation:

An Ecosystem & Future Modeling ApproachCourse 4. How to Support Institutionalization of a

Mature UX PracticeFor more information:www.humanfactors.com/certification

“The certification served as areinforcement for what I’m doing,so I am more confident in presentinga concept or design.”

Jim O’Brien —Senior Interaction DesignerAutoTrader.com

“The training was great, veryeffective. Now, having been testedand certified by HFI, I have moreconfidence in addressing usabilitychallenges.”

Chow Sok Mui Murie —Senior Creative ConsultantNCS, Singapore


Featured Instructors

A partial list of companies where wehave taught Human Factors courses— Agilent Technologies— Airborne Express— Ameritech— AT&T Information Systems— The BBC World Service— Blue Cross/Blue Shield— ChevronTexaco— Cognizant Technology Solutions— Deloitte Consulting— dotMobi— Ericsson Information Systems— Ernst & Young— FedEx— Fidelity Investments— General Motors— Hewlett-Packard— IBM— Library of Congress— McKesson HBOC— MCI— Metropolitan Life Insurance— Motorola— National Semiconductor— Nextel— Northern Telecom— Pay Pal— Prudential Life— RBC Royal Bank— SAP / SAP Norway

Onsite TrainingIf you have a group of people who would like toattend this course, please contact us to discusshaving a private course at your company or hostinga public course.

Contact InformationAmericas:641.209.6825 •• [email protected]:+44 (0) 207 290 3430 •• [email protected] and Middle East:+91 22 4017 0400 •• [email protected]:+65.9101 4879 •• [email protected]:+27 76 734 4790 •• [email protected]

1680 Hwy 1, Suite 3600P.O. Box 2020Fairfield, IA 52556Phone: 800.242.4480Fax: [email protected]


MMeellaanniiee PPoollkkoosskkyyUser Experience Strategist

PhD, CUA

DDrreeww FFaallkkUser Experience Strategist

MS, CUA, CXA

DDaavviidd BBeellllUser Experience Strategist

BSc, MSc, CUA

AAnnjjaallii BBhhaattiiaaCentre of Excellence Lead

MBA, CUA, CXA

Documents

User Experience (UX) Foundations - Naukri.comw10.naukri.com/mailers/2017/naukri-learning/pdf-14july/hfi.pdf · Human Factors International User Experience (UX) Foundations Core Insights,