Using LinkedIn

for RecruitingPresented by Lindee Brauer

© 2015 Rockhurst University Continuing Education Center, Inc. All rights reserved.NST

TM

Innovate & Educate for Results

BE CLEARto maximize your time.

Job Seeker Employer

๏Do you like working for the company?

๏How long have you worked there?

๏What’s the environment like?

๏How well are you treated?

๏How is your online representation?

7%17%

20%56%

Great place to work

Great people

Great products and

services

Prestigious

Cost savings18%

82% Brand

Lower turnover

RECRUITERS’ GUIDE

Your reputation is an influencing factor.

“”Unlike financial capital,

social capital cannot be bought.

— David Gowel

1. High-tech2. Finance3. Manufacturing4. Medical5. Educational6. Corporate7. Consumer goods8. Recreation9. Construction

10. Government

TOP 10Industries

1. Entrepreneur2. Sales3. Operations4. Engineering5. Information technology6. Education7. Administrative8. Support9. Finance

10. Consulting

TOP 10Job Functions

SOC

IAL

CA

PITAL

“”Connect the world’s

professionals to make them more productive

and successful.

— LinkedIn mission

Marketing Your OrganizationWhat skill set are you in need of?

What industry are they in?

Do they speak your jargon?

What are the keywords?

and, or, and not

Categories and keywords

Recruiter Lite

๏25% actively looking

๏45% open to recruiting

๏15% already talking to network

๏15% not interested in a new job

Announce openings in status update and groups.

GROUPS

ORGANIC TOOLS

Be the industry expert.

Post informative articles.

Post tips and reminders.

Post inspirational messages.

“”Everything starts with your story.

— LinkedIn Recruiters’ Guide

71% of followers are interested in careers.

CHECKLISTMake the home page visually striking.

Include thorough descriptions.

Include testimonials.

Have employees list groups.

Use picture collages and videos.

Upload blogs.

Link social media sites.

Post daily messages.

Program LinkedIn to work for you.

Have a conversation with your followers. Add a link.

CO

NTE

NT Break some industry news.

Give some advice.

Praise your clients.

Highlight connections.

Discuss job openings.

Ask questions.

socialmediagovernance.com/policies

1. Use a professional photo.

2. Use the correct company name.

3. Use your proper title.

4. Use an appropriate cover photo.

5. Make sure your job description is accurate.

6. Use your company logo.

7. Display professional groups.

8. Display certifications and volunteer activities.

9. Pass it along.

10. Interact with other employees.

11. Protect and promote your brand.

12. Lead by example.

PAIN

POIN

TS1Opportunity 2Compensation

EXAMPLE

Strategic Business Development DirectorABC Company, Big Town, USAAre you a strategic business development leader with a strong understanding of the digital media industry? The Director’s Business Development role will combine strategy and product expertise with effective deal-making. A successful Director of Business Development will bring a deep understanding of advertising and/or video technology industry dynamics, along with a demonstrated ability to negotiate successful partnerships and manage strategic relationships. A bachelor’s degree is required; a master’s degree desired. Ten years of experience is a necessity. This is a salaried position paying between $4,000-$4,500/monthly. Benefits available after six months. Please see our careers page for more information on our company and culture, then respond by filling out an application on our website.

Free vs. Paid

Recruiter

Lite

Free vs. Paid

TalentSolutionsRecruiter

LinkedIn RecruiterTALENT PIPELINE

InMailTalent searchesSimilar profilesInside Opinion

Talent Pool Reports

LinkedIn RecruiterTALENT PIPELINE

Talent Finder

Job PostingsJob Slots

Sponsored adsWork With Us

Follow Us

Picture Yourself

Work With Us

AN

ALYTIC

S✓ How many connections you have✓ Who’s been viewing your profile✓ Number of likes, comments, and

shares you receive

Free Profile

AN

ALYTIC

S✓ Who’s viewed your page✓ What industry they’re in✓ Their experience level✓ Their location✓ What posts get the most interaction✓ What questions people are asking

Company Profiles

google.com/alerts

Talent Brand Index

Good recruiting

begins in-house.

Thank you for joining us today!

NSTTM

Innovate & Educate for Results © 2015 Rockhurst University Continuing Education Center, Inc. All rights reserved, including the right to reproduce this material or any part thereof in any manner.For permissions or inquiries or to license this content, visit us on the Web at www.NationalSeminarsTraining.com or call 800.258.7246.