Building Income & Influence Using LinkedIn

Gennia HolderSocial Media Trainer/Consultant/Coach

AGENDA

• Influence: What, Why and How• Using LinkedIn With Sales in Mind• First Step to Take

HOUSEKEEPING

Cell phones off, please

LinkedIn

• Largest online professional network• 161 million members• 200 countries• Over 44 million in U.S.• Executives from all Fortune 500 companies

DevelopProfile

(ongoing)

Targeted Connections Groups

Questions & Answers

Share Relevant Content

Events

Your Online Network

build

aim

Personal/Corporate Branding

Establishing thought leadershipGaining knowledge

Reputation Management

Event ManagementLead generation/Promotion/salesIssues/Advocacy/fundraising

Public Relations

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ence

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CREATE MARKETING PERSONASGive this person• A Name: •Age:•Family Size:•Geographic Location:•Income:•Hobbies:•Clubs/Organization(s):•Religious affiliation:•Political affiliation:•Publications/Books reads:•Music Listens to:•TV watches:•Time online/URLs visits:•Main motivation in life:

• Influence has nothing to do with numbers

• People doing business with people they

Know, Like & Trust

• Use LinkedIn as a tool

• Build your network strategically

• Sign up for LinkedIn Workshops and/or

Coaching

Gennia HolderSocial Media Coach/Consultant/Trainer– gholder@timetogovirtual.com– facebook.com/socialmediacoffeetalk– linkedin.com/in/genniaholder– twitter: @smcoffeetalk

407-243-8560