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USING SOCIAL MEDIA TO TELL YOUR CULTURE OF HEALTH STORYBUILDING A CULTURE OF HEALTH IN NEW JERSEY
PINES MANOR – EDISON, NEW JERSEY
December 2, 2015
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#healthynj15
TELL YOUR STORY
56% of those that support nonprofits through
social media confirm that compelling storytelling is
what motivates them to take action on behalf of
nonprofits.
-Nptechforgood April 22, 2013
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SOCIAL MEDIA REVOLUTION
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Social media isn’t a fad.
It’s a fundamental shift
in the way
we communicate.
-Eric Qualman
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SOCIAL MEDIA CHANNELS
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MOST USED PLATFORMS
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PLATFORMS PEOPLE WANT TO LEARN ABOUT
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• microbloggingtweets limited to 140 characters
• real time, first to know
74% of nonprofits are on Twitter
Top Nonprofits on Twitter:@TEDtalks 6.9 M followers@unicef 4.9 M followers@charitywater 1.5 M followers@wwf 2.1 M followers@redcross 2.6 M followers
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TWITTER ‐ EXAMPLE
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• status updates• no length limit• Share photos and videos• Links to articles• Photo albums
Top Nonprofits on Facebook:TEDUNICEFNPRWounded Warrior ProjectUnited States Olympic Committee
FACEBOOK ‐ EXAMPLE
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• Photos• Updates
YOUTUBE
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• Video• Top search engine after google
LINKED IN
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• Professional social network• Establish yourself as a thought
leader• Connect with others in your
profession• Share posts and articles• Connect with like‐minded
professionals via groups
BLOGGING
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CONTENT
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• Photographs
• Video
• Facts and Figures
• Events
• Q&A
• Stories
• Testimonials
• Participants
• Volunteers
• Employees
• Programs
• FAQs
• Connect to news events
VIDEO
STORY OF HUNGRY
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VIDEOARE WE DRIVING OUR KIDS TO UNHEALTHY HABITS?
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START TODAY
• Increase exposure
• Drive traffic to your blog or website
• Build a loyal fan base
• Be recognized as a thought leader
• Be identified as a resources
• Engage, connect and support partners and stakeholders
• Receive and share knowledge
• Connect with legislators and others who support your organization
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RESOURCES / GETTING STARTED
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15 Beginners Guides to Social Media Marketing
FacebookHow to Create a Facebook Business Page in 5 Simple Steps (Hubspot)Facebook Marketing Plan: How to Grow Your Business With Facebook (Social Media Examiner)11 Ways to Boost Facebook Engagement for Small Businesses (Social Media Examiner)LinkedInHow to Create a LinkedIn Company Page to Promote Your Business (Social Media Examiner)Top 5 Ways to Market Your Business With LinkedIn (Social Media Examiner)Twitter How to Setup a Twitter Business Account in 3 Easy Steps (Hubspot)How to Use Twitter to Grow Your Business (Copyblogger)YouTubeHow to Upload a Video to YouTube from Start to Finish (Constant Contact Blog)How You Can Use How‐To Videos for Your Small Business (i7Marketing)Google PlusGoogle Plus for Business – How to Create a Google Plus Page (Hootsuite Blog)5 Tips for Using Google+ to Boost Your Marketing (Social Media Examiner).PinterestPinterest Business Accounts: The Definitive Guide to Getting Started (Social Media Examiner)How To Use Pinterest For Small Business (Forbes)Instagram5 Quick Steps for Getting Your Small Business Started on Instagram (Go Digital Marketing)26 Tips for Using Instagram for Business (Social Media Examiner)
RESOURCES / GETTING STARTED
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Using Social Media Platforms to Amplify Public Health Messages (Center for Social Impact)
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We don’t have a choice whether we DO
social media,
the question is how well we DO it.-Eric Qualman
