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UX Research To Go Jennifer McCormick @userlens
User Lens
What is User Experience (UX) Research?
User Lens
Data and insights necessary to build usable, human-centered experiences.
User Lens
UX Research provides focus.
User Lens
Why ‘To Go’?
User Lens
Mobile Devices
Researchers In Context
Accessible Methods
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Mobile. What is it?
User Lens
User Lens
Mobile app experiences take place in various contexts.
User Lens
User Lens
Product teams need research methods that anyone can use anytime, anywhere.
User Lens
User Lens
Idea%on
User Lens
Idea%on
What is the current process?
What are users missing?
What do users understand? Not understand?
What are their motivations and influences?
User Lens
Idea%on
Method: In-Field Ethnography 5-8 homes (start close to home) “Show me how you do ….”
Learn processes, pain points & gaps
User Lens
Idea%on
Method: Intercept Survey 8 users (to start) Web-based tools (prompt with text) “Share with me what you are doing and thinking now.”
Learn behaviors ‘in the wild’
dScout Survey Monkey
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Prototyping
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Prototyping
Do users like it?
How desirable is it?
Will people adopt it?
Will it be preferred over a competitor?
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Prototyping
Method: Contextual Inquiry Start with 6-8 users, iterate Structured, task-based walkthrough In the context of use Establish perceived value, mental model
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Product Development
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Can users use it?
Is it usable enough to launch?
User Lens
Method: Iterative Usability Testing Start with 5-8 users Have users complete core tasks on own Look for patterns of obstacles and iterate
User Lens
User Lens
Q&A
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Userlens.com
