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UXStrategist&Architect|95-16WorkingastheUserExperienceLeadandSr.UXArchitectonvariousaccounts,myprimaryrolewastounderstand,designandtestdigitalsolutions.SomeoftheorganizationsIconsultedinclude:Bridgestone,SentryInsurance,Motorola,NorthernTrust,Allstate,CVS/Caremark,Wendy’s,HewittAssociates,Walgreens,OfficeMax,McDonalds,Anixterandothers.
FinancialServices/UXArchitect&InterfaceDesigner|February2016–Present
• Focusedontheprimary.compropertytodeterminetheevolutiontoaresponsivesolution.
• Definedthedeliveryapproachandprojectplantocoincidewithausercentereddesignmethodology.
• Conducteduserresearchandestablishedpersonasandjourneymapsofkeystories.• Architectedwireframesforthe.comdepictingvariousbreakpointsacrossformfactors.• Designedvisualconceptsandaprototypecomprisedofuniquepagetemplates.• Establishedacontenttaggingandpersonalizationstrategytodeliverdynamiccontent.• CollaboratedwithMarketing,ITandBusinessStakeholderstoensuresuccess.
PharmaceuticalCompany/UXArchitect|September2015–January2016
• Conductedanauditoftheexisting.compropertytoidentifyareasofopportunity,challengesandpotentialreusetotransformthesitetoaresponsivesolution.
• Performedaheuristicevaluationofthe.comwebpropertytoprovideopportunitiesforimprovementofthenavigation,interactionmodelandpagestructure.
• Presentedfindingstoexecutiveleadershipandcollaboratedonthecostbenefitanalysistorequestbudgetfora2016redesign.
• Architectedwireframesforvariousbreakpointsdepictingtheevolutionofthesiteacrossformfactors.
Motorola/UXArchitect|July2015–September2015
• Reviewedtraditionalrequirementsofanapplicationsupportingtheconfigure,price,quote(CPQ)modelforsalespeopletomanagetheirworkflow.
• Adapteduserpersonasanddevelopeduserjourneystoclearlyarticulateneedsprioritization.
• CollaboratedwithinternalteamstorefinetheprojectplanandintegrateUXactivities• Architectedwireframestodepictinteractions,functionalityandinformation
organization.• Designedvisualconceptsforuniquetemplatesasafoundationforrapid-prototyping.
Various/UXConsultant&Trainer|January2015–June2015
• CreatedcustomcurriculumtoeducateclientsonthepurposeofuserexperiencedesignandmethodstointegrateUCDintoagileandotherdeliveryapproaches.
• Conductedhands-onworkshopstovalidatebusinessneedsandperformaco-designeffortoutlininguserneeds,journeysandconceptsketches.
• Craftedandpresentedthe‘ValueofUX’toexecutiveleadershiparticulatingtheevolutionofthedigitalecosystem,maturationofUXandthebusinessvalueofadheringtoaUCDapproach.
Allstate/UXArchitect&Strategist|January2014–December2014• Establishedauserresearchapproachincludingobservationalfieldstudies,contextual
interviewsandmock-upinterviewstoestablishpersonasandjourneymaps.• Performedaheuristicevaluationofanenterpriseapplicationtoidentifyopportunities
toimprovetheagentandcustomerexperience.• Collaboratedwithinternalteamsandexecutivestakeholderstorefinetheproject
charterandestablishthecustomervaluepropositionforanenterpriseinitiative.• Architectedhi-fiwireframestocaptureinteractionsanddepictfunctionalityand
informationorganization.• Designedamobilesolutiontosupportmulti-linequotingforagents.• Performedfacilitationaspartofa60-personAgencySummittoco-designsolutions
leveragingauser-centereddesignmethodology.• Providedmentorship,educationandguidancetoamulti-disciplinaryteam.• Participatedintheplanningandmanagementofkeydigitalinitiativesandintegrationof
auser-centereddesignapproachintoanagilemethodology.
Anixter/UXArchitect&InterfaceDesigner|April2012–December2013• Performedanalysisandresearchtoestablishanunderstandingoftheuseraudience(s)
anddeveloppersonasand‘day-in-the-life’studies.• Evaluatedthousandsofpagesofrequirementsdocumentationandextractedcore
functionalitytoestablishnavigationmaps,processflowsandwireframes.• Collaboratedwithinternalteamsandparticipatedasamemberoftheexecutive
steeringcommitteerepresentingUserExperienceandWebStrategy.• Establishedauser-centereddesignprocessandinstitutedkeytechniquesutilizedin
agiledesignanddevelopmentincludingtheinstitutionof4-weeksprints,timeboxes,backlogs,etc.
• Conductedscenario-basedusabilitytestingfollowingeachsprinttoincorporatekeyfindingsintoourdesignprocess.
• Integratedmultipledisciplinaryresourcetracksintoacommonandholisticdeliverymodel.
• Generatedthestrategy,experiencedesignandvisualframeworktotransformanenterpriseorderentryapplicationintoavisionforcreationofacomprehensive‘salesdesk’dashboard.UL/UXArchitect&InterfaceDesigner|January2012–June2013
• Evaluatedcontentmanagementsolutionsacross3acquiredcompaniestoestablishacommonstrategyandstructureforthemanagementofinformation(content,assets,documents,etc.).
• PerformedanalysiswithintheEnvironmentalUnittoidentifyworkflowprocessesandopportunitiestoautomateandcreateefficiencies.
• GeneratednavigationmapsandwireframesforanEnterpriseSharepointSiteconsistingofSearch,ActivityFeeds,DocumentManagement,CustomWorkflows,Reportingandothercorefunctions.
• Createdplansfordeliveryandreleaseschedulesfortheintegrationoftechnicaltracksandanimpactassessmenttoorganizationalchangeandadoptionneeds.
• Designedtheuserinterfaceforoneofthelargestfastfoodcompaniesintheworld(clientofUL)andextendedtheirbrandwhileeffectivelycommunicatingfunctionalityvisually.
• CollaboratedwiththeBusinessandExecutiveManagementtoprovideguidanceanddirectionondigitalstrategyincludingtheircustomerexperiencestrategy.
• ParticipatedinthedefinitionofpersonasforanEnterprisePortalandCMSinitiativeleveragingSharepoint2010,FASTandAzure.
• Architectedanddesignedinteractivereportingfunctionalityincludingdozensofdatapointsrepresentedinmultipleviews.
• OutlinedthestrategyforthemanagementofSafetyandGlobalRegulatorydocumentationincludingthecollaborationtodevelopamulti-phaseimplementationplan.
• Managedmulti-disciplinaryteamtoensuretheunderstandingofacommonvisionandarchitecture.
• LedtheUXarchitecturethroughoutthedeliverylifecyclefor3-EnterpriseSharepointimplementations.
SentryInsurance/UXArchitect&LeadStrategist|February2011–January2012
• Performedcompetitiveanalysis,marketassessmentandheuristicevaluationofthebusiness-to-businessmarketplaceincludingself-servicefunctionality.
• Establishedstrategicweb-enablementplantoestablishaholisticandcomprehensivewebstrategyincludingB2C.com,B2B.com,SocialMediaandMobile.
• CreatedplansfordeliveryandreleaseschedulesfortheUXdisciplinarytrack.• CollaboratedwiththeBusinessandExecutiveManagementtoprovideguidanceand
direction.• DesignedSentry.com2.0toenhancetheexperienceandensureastrongbrandfootprint
ontheweb.• Defineduserflowandrecommendedfunctionalityenhancements.• Designedreportsandchartsprovidingdataaggregation,multi-levelviewsand
dashboardsummaries.• Creatednavigationmapsandwireframessupportingthe.comandservicesincluding
AccountRegistration&Management,PaymentServices,ClaimsReporting,andmore.• CreatedplanforPersonadevelopmentfromParticipantInquiriesandResearchto
designofthePersonas.• ManagedUXteamandBAteamtoensureon-timeandwithinbudgetdelivery.• Providedthought-leadershipandestablishedauser-centereddesignapproachfor
delivery.
Allstate/UXArchitect|September2010–February2011• Performedcompetitiveanalysis,marketassessmentandheuristicevaluationofthe
mobilemarketplaceandClient’smobileapplicationsuite.• IdentifiedkeygapsinproductofferingsforInsurance,Banking&Investments.• Establishedroadmapidentifyingkeythemesforsuccess,corefunctionalityanddefined
prioritizationmetricsforrecordingROI.• ArticulatedKPIsandmappedthemtoBusinessRequirementsworkingwithMarketing
andTechnology.
• Createdplansfordeliveryandreleaseschedulesincludingresourceallocationsandbudgeting.
• CollaboratedwiththeBusinessandExecutiveManagementtoprovideguidanceanddirection.
• Analyzedthecostsofimplementingfeaturesandfunctionalityandmadedecisionsoninternalvs.externalresourceplanning.
• Servedinacapacityto‘pushtheboundaries’oftechnologytoaddressbusinessneedsandleveragethecutting-edgemobilecapabilities.
• Createdconceptualmodelsformobileefforts.• Designedmobileuser-flowandrecommendedfunctionalityenhancements.• Creatednavigationmapandwireframessupportingnewproductoffering.
OfficeMax/UXArchitect&InterfaceDesigner|March2010–December2010
• RedefineduserexperienceforkeysegmentsoftheE-commerceflowandfunctionality.• Designedtheuserexperiencethroughthecreationofnavigationmapsandwireframes.• Facilitatedworksessionstounderstandrequirementmappingtoinformation
architecture.• ConductedusabilityassessmentsontheB2BandB2C.comwebsite.• CompletedwireframesformodificationstoOrderStatus,StoreLocator,RepeatOrders,
Rebates,andvariousothersectionsofthewebsites.• Createduserscenariosandprocessflowstosupportthee-commerceexperience.• PerformedheuristicevaluationontheMaxPerks(RebateSite)toconsolidatethe
processandintegraterebatesintothecheckoutexperiencemoreeffectively.• Managedthecontentandgraphicdesignteamstoensuretheexperiencereflectedthe
existingonlinepresence.• CollaboratedwiththetechnologyteamtointegratetheHTML/CSStemplateswitha
structuretofunctiononATG.
Walgreens/UXArchitect&InterfaceDesigner|February2010toMarch2010• Establisheduserscenariosandusabilityscriptsforprototyping.• Facilitatedworksessionstounderstandrequirementmappingtoinformation
architectureandBCC.• Designedtheuserexperiencethroughthecreationofnavigationmapsandwireframes.• Conductedheuristicusabilityassessmentsontheexisting.comwebsiteutilizingATG.• Mappeduserscenariosandprocessflowstoe-commerceexperience.• Collaboratedwithcontentandgraphicdesignteamstoensuretheexperiencewas
maintainedthroughoutthedesignprocess.• Architectedtheenhancedorderstatusprocessfortheenhanced.comexperience.
ArgosyUniversity/UXArchitect&InterfaceDesigner|July2008-January2010
• Facilitatedworksessionstoidentifytheprofilesegmentsmostsuitableformarketingonlineviasocialnetworkingenvironments.
• DesignedaProgramandestablishedtheprojectplan,staffinglevels,etc.todeliverprogramsforprospectivestudents,studentsandalumniacrossthetargetedsocialnetworks.
• Deliveredon-timeandwithinbudgetforenvironmentsincludingFacebook,MySpace,Blogger,Twitterandnumerousotherancillarynetworks.
• Consumedanalyticsandreportsidentifyingkeyinsightstodrivedesignanddevelopmentefforts
• Createdasupportmodeltoensureconsistentupdatesandmodificationstotheenvironments.
• EstablishedanOnlineReputationManagementProgramprovidingweeklystatusofnegativementionsoftheUniversityandsolutionstocounteranyidentificationofnegativemessaging.
• EstablishedamobilesocialmediastrategydesigningtheinterfaceforintegrationofbothFacebookandBlogposting.
• DesignedmarketingeFeedintegrationmodeltosupportdeterminationofCPLandCPAviatrackingentrancesandbounceratesviatheoriginationofthelead.DeVryUniversity/PM/UXArchitect|January2007-June2008
• EvaluatedOraclePortalassolutionfortheStudentFinanceWebsitefocusedonthreecoreaudiencesegments.
• EstablishedprogramdefiningthecurrentstateofDiscovery,ApplicantandStudentandtransformedthecurrentstatetoafuturestateunderstanding.
• DevelopedprogramcontrolsleveragingaSoftwareProcessFramework(SDLC)toestablishmultipleprojecttracksforallpracticecompetencies.
• Createdamulti-phasescopematrixandDefinitionDocumentoutliningtheapproach.• Institutedweeklystatusmeetingstoreviewscope,issues,risksandassumptions.• Monitoredworktracksandresourceallocationstoensureon-time,withinbudget
delivery.• Managedmultiplevendorsandresourcesandpromotedcollaborationviameetingsand
workgroups(deliverypods).
PillarDataSystems/PM/UXArchitect|January2006–March2006• CollaboratedwithLeadContentManagertoobtaininformationonuseraudience.• Generatedusecases,navigationmaps,wireframesandcontentsetsforidentificationof
skeletonsneededwithinWebLogicPortalandattributesforTeamSite.• Designedlookandfeelcompsandidentifiedguidelinesforportletskins.• Generatedclick-thruprototypesofuserexperience.
NextDayToner/UXArchitect|October2005–December2005
• Createdapplicationmodeltosupportane-commercestorefrontsellingprinter,tonerandofficesupplies.
• Establishedmodelforinventorymanagement,trackingandtransactionmanagement.• Collaboratedwithdesignteamtointegratethestorefrontwiththelook-and-feel.• Reviewedrequestedfeatures/functionssuchassearch,shoppingcart,andshipping
management.JohnDeere/WebStrategist|June2005–September2005
• Designedstrategymodeltoeffectivelygatherwebsitegoals,needsandvision.• Hostedinformationworksessionsthroughouttheinitialstrategyphaseoftheprogram
lifecycletodefineuserprofilesandinformationalassets.• OversawdefinitionofexistingInterwovenTeamsiteenvironmentandIBMPortal
environment.
• ProvidedmodeltointegrateInterwovenTeamsitewithIBMPortalutilizingadynamicdeliveryconcept.
• DesignedVisualPOCforaredesignedvisualpresencefollowingdeliveryofcontentviatherecommendeddeliverymodule.
Wendy’s/UXArchitect&InterfaceDesigner|March2005–May2005
• AnalyzedexistingapplicationmodeltodetermineintegrationbetweenaCMS(Stellent)andWebLogicPortal.
• Gatheredinformationonuseraudience,conductedworksessionsandprovidedoversightduringthedesignoftheInformationArchitecture(navigationmap,wireframes)tosupportfindings.
• ManagedthecontentauditoftheexistingIntranettodefinegridstructureandplacementofportletswithinSkeleton(s).
• Reviewedrequestedfeatures/functionstobeextendedleveragingWebLogicPortal.• DesignedVisualrecommendationforSkincustomization.
Caremark-CVS/PM/UXArchitect/InterfaceDesigner|May2003–December2006
• AdvisedexecutivemanagementontheContentManagementProcessandorganizationalrequirementneedsforStellenttosupporttheirconstituents.
• RecommendedthestructuretodefineandmanagetheContentManagementProgram.• Maintainedallprojectcontrolsincluding,butnotlimitedto,scopematrix,definition
deliverables,designdocuments,issuesandriskslogs,resourceandbudgetmanagement,etc.formultipleprojectsusinganAgilemethodologyworkingiteratively.
• Managedmultiplevendors,internalresourcesandcontractorstoensureefficientdeliveryacrosstheProgram.
• Oversawandfacilitatedworksessionsandrequirementgatheringforprocessalteration,informationcategorizationandcontentmanagement.
• Validatedsitestructure,userscenarios,operationalprofiles,information/relationshiparchitectureandportlets.
• Collaboratedwithbusinessunitsintheevaluationofcurrentandfutureprocesses.• AssessedandmanagedthedevelopmentofaPOCprovidingintegrationbetween
WebSphereandtheselectedCMS,Stellent(OracleContentManager).• DefinedmodelforWebMDXMLfeedstobeprocessedviaStellentanddynamically
deliveredviathewebsite.• Designedthelookandfeelandallinformationarchitectureandtechnologydeliverables
fortheirIntranet.(internalconstituentsnowapproximately200,000).• IntegratedStellent(OCM)withWebSpherePortaltoprovideacomprehensivesolution.• Managedmultipleprojectsandperformedanalysisonprojectsrangingfromapplication
developmenttowebsitedeliverycomprisingmulti-milliondollarbudgets.NorthernTrust/WebStrategist/UXArchitect|January02-April2003
• Facilitatedworksessionsthroughouttheprogramlifecycleandmanagedthedeliveryandintegrationofvariouscontentmanagementandadministrationfeaturestostreamlinethedeliveryofinformationalassets.
• DevelopedprogramcontrolsleveragingaSoftwareProcessFrameworktooverseemultipletracksincludingcontentmanagement,reportingintegrationandsitedevelopmentanddesign.
• Performedcontentdefinitionincludingmeta-dataschemas,userdefinition,attributedocumentation,workflow,source,behavior,profilingmodel,etc.
• EvaluatedtheintegrationofBroadvisionandInterwovenTeamSite.• EstablishedECMstrategy&architectureformulti-channelimplementationleveraging
TeamSiteasCMengine• Implementedcontentcontribution,screenbuildinganddynamicdeliverymodulesto
streamlinethecontentlifecycle.• ManagedanddeliveredTeamsiteupgradeto5.5.
ABNAMRO/UXArchitect|June2000-December2001
• RefinedtheBusinessCase,KeyPerformanceMetricsandSuccessCriteriafortheContentManagementleveragingInterwovenTeamSite.
• Oversawandfacilitatedworksessionsandrequirementgatheringforprocessre-engineering,workflowandcontentmanagementincludingdeliveryviaBroadvision.
• DefinedpreliminaryContentTypes,ItemsandAttributesincludingCategoriesandSubCategoriesutilizedbyTeamSiteandBroadvision.
• Validateduserscenarios,operationalprofiles(communitiesandmatchingrules),information/relationshiparchitecture.
• EvaluatedanddefinedprocessesacrossBusinessUnits,LegalandtheContentGroup.• Assessedcurrentbusinessuniteditorialworkflowanddevelopbaselineenterprise-level
processes.• CollaboratedwithServicesGroupsandBusinessUnitstoassessfeasibilityofsolution.• AssessedInterwovenTeamSiteandBroadVisionintegrationanddeterminekeyhurdles
includingtemplating,workflowandmeta-dataschemarelationships.• Developedpreliminarynavigationmaps,wireframes,contentmatrixandprioritization
usecasesincludingpaperprototyping.
Morningstar/CreativeLead|September1999-May2000• Oversawandmanagedtheexpectationsofexecutivesponsors,businessunitleads,end-
usersandinternalteamstodeliveraContentManagementProgramand‘onlineadvisorworkstation’.
• Facilitatedsessionstodefinebusinessobjectives,requirements,processre-engineering,technologyrequirements,e-commercesolution,etc.
• Participatedindevelopingmodelforadvisor-focusedmarketplaceenablingB2Bshopping.
• Providedleadershiptobothclientsandinternalteamsincludingpracticeintegration,deliverableintegration,portalpractices,andprocessalteration.
• Manageddeliveryof30+memberteamandmulti-milliondollarbudgetaspartoftheProjectManagementTeam.
• Analyzedthefunctionalcapabilitiesofe-businessportalplatformswiththeselectionofVignette.
iExplore/UXArchitect|March1999–August1999
• CollaboratedwithandledateamofdesignersleveragingATG.• Designedinformationarchitectureincludingnavmaps,wireframes,etc.• ImplementedformalSDLCprocessesandprocedurestoeffectivelymanageteamand
delivery.
• Communicatedwithbusinessstakeholdersprojectspecificssuchasrisksandissues,statusandresourceallocationscomparedtobudget.
• Createdarchitecturetosupporthigh-volumee-commercecapabilitiesrangingfromsearchandshoppingtotransactioncompletionandshipping.
• Developedinterfaceguidelinesandbrandextensionspecification.HewittAssociates/UXArchitect|January1998-February1999
• Collaboratedwithandledateamofanalyststodefinealltraditionalcompensationmanagementprocessesandre-engineerthemforadigitalenvironment.
• Performedanalysisandmodelingofuserinteractionandbehaviorstovalidatebusinessrequirements.
• Createdstoryboardsdefiningorganizationofcontent,functionalityandfeaturesincludingoverallcontentandfeaturerelationships.
• Facilitatedpaperprototypingworksessionstovalidateinformation,interactionandusabilitydecisions.
• Developedinterfaceguidelinesandbrandextensionspecification.
NorthernTrust|PM/UXArchitect|June1998–August1998• Hostedrequirementgatheringsessionstodetermineneedsforbothanexternal
CorporateMoneyMarketAccountApplicationandinternalmanagementcomponent.• Analyzedtraditionalbehaviorsandformulatedmodelssupportingadaptationofnew
processesfortheInternet.• Translatedbusinessrequirementsandprocessesandmappedtofunctionalareasfor
systemrequirementspecification.• LeveragedSDLCprinciplestomanageteamandextendtoUI-centricmodel.• Createdinterfaceguidelinesandextendedtolowandhighfidelityprototypes.
RushMedicalCenter/Webmaster|July1997–December1997
• SupervisedallaspectsoftheRushInternetandIntranet.• RestructuredtheRushWebSitetobemorefunctionalandvisuallyintriguing.• Collaboratedwithexecutivemanagementtodevelopwebpolicies,standardsand
contentmanagementrequirements.• EstablishedHTMLtemplatesforproductionoftheRushInternetandIntranet.• ActedasliaisontoallgroupswithinRushinthedeterminationofbusinessrequirements
anduserneeds.• Managedprogrammersandotherdisciplinestodevelopfunctionalonlineutilities.
Consulting|95-97Myprimaryfunctionwascollaboratingwithuserstodefinebusinessobjectivesandprogramrequirements.Clientsincluded:AlexianBrothers,Beltone,McDonald’sandothers.
• Directedinitiativesforprintandinteractivemediaprojects.• Facilitatedsessionstodeterminerequirements,baselinescope,vision,etc.• Managedthedesignprocessandintegrationofpractices.• Workedwithdesignteamstoproducecollateralmaterialsandwebsites.
EducationIllinoisStateUniversityDegree:BachelorofScience,DesignConcentrationHonorsandRecognitions
• KeynoteSpeakeronInteractiveMedia,ContentManagement&PortalIntegration• PracticeLeadforContentManagementandPortalinitiatives• 2004-2006BEACHIUserGroupLeader• 1999HOWMagazineJulyIssue:ProjectMention.• 1999I.D.MagazineInteractiveDesignAnnual:SilverAward.• 1999MacromediaSiteoftheWeek:DHTMLZone.• 1999ProjectCoolSiteoftheDay.• 1998HOWDesignSelfPromotionAnnual:InteractiveMediaMerit.