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Michelle Post, Ph.D.

Value yourself value your business

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Page 1: Value yourself   value your business

Michelle Post, Ph.D.

Page 2: Value yourself   value your business

Value Yourself – Value Your Business How to value yourself What is a platform? Why is a platform important? Key components of creating a platform The Conversation Prism Social media and your platform Networking ideas to build your platform Recommended Reading References

10/26/2012 2 Michelle Post, Ph.D.

Page 3: Value yourself   value your business

Building a successful business, begins with building a successful you!

The mistakes women make: We undervalue our experience

We consider ourselves so lucky

We buy into lack thinking What women need to do! Determine your worth

Charge what you’re worth

Raise your rates -- regularly

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Page 4: Value yourself   value your business

Setting your priorities Setting guilt free boundaries Take care of yourself – Mind, Body, & Spirit Personal development

Healthy lifestyle (diet and exercise)

Meditation or quite time Surrounding yourself with people who lift you

up Find a mentor or become a mentor Give back or pay it forward

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Page 5: Value yourself   value your business

The traditional definition of platform is, “A raised level surface on which people or things can stand.”

For this presentation we are going to use this traditional definition, with the added caveat your platform is not just a physical one, but a virtual one too.

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Page 6: Value yourself   value your business

In no other time has the playing field been leveled for an ordinary woman to become an extraordinary woman in her business.

The Internet has provided everyone an opportunity to build a virtual platform, which can be used to build a physical platform.

Discover your passion (purpose) and use it to build your platform.

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Create a great product that produces WOW

Create products you would personally use, that solve problems, and exceed customer’s expectations

Plan for success Overcome obstacles by utilizing your strengths Build a team – you don’t have to know or do it all

by yourself Passion draws Passion Demonstration + Proclamation = Credibility

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There are many channels of social media, and you do not have to be on all of them, just the ones that will help you grow your business.

The top social media platforms for small businesses are:

Web page LinkedIn Facebook Twitter Blog Pinterest Video

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Page 10: Value yourself   value your business

Create a networking plan

Have an accountability partner

Join networking groups

Volunteer Join a Chamber of

Commerce Sponsor Events Host Events

Become the expert Create presentations,

newsletters, whitepapers, reports

Create a blog Endorse others and

seek endorsements Create a powerful PR

Media Kit Guest speak Guest lecture

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Page 11: Value yourself   value your business

Platform, Get Noticed in a Noisy World, by Michael Hyatt

Standout: The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution, by Marcus Buckingham

The 29% Solution: 52 Weekly Networking Success Strategies, by Ivan R. Misner and Michelle R. Donovan

Off Balance: Getting Beyond the Work-Life Balance Myth to Personal and Professional Satisfaction, by Matthew Kelly

Boundaries: When to Say Yes, When to Say No, To Take Control of Your Life, by Henry Cloud and John Townsend

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Page 12: Value yourself   value your business

The E*Type Woman: How to Overcome the Stress of Being Everything to Everybody, by Harriet Braiker

Be the Change: How Meditation Can Transform You and The World, by Ed Shapiro, Deb Shapiro, Dalai Lama and Robert Thurman

The Charge: Activating the 10 Human Drives That Make You Feel Alive, by Brendon Burchard

Women Achieving Dreams, by Dianna Huff, (http://profitablefemaleconsultant.com/dreams-ebook/)

Man’s Search for Meaning, by Viktor E. Frankl

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Page 13: Value yourself   value your business

Huff, D. (2012). Why low self-worth drives lower wages for women freelancers, and what you can do about it. Retrieved from http://internationalfreelancersacademy.com/why-low-self-worth-drives-lower-wages-for-women-freelancers-and-what-you-can-do-about-it/

Hyatt, M. (2012). Platform: Get noticed in a noisy world. Nashville, TN: Thomas Nelson.

Kelly, M. (2011). Off balance: Getting beyond the work-life balance myth to personal and professional satisfaction. New York, NY: Hudson Street Press.

Misner, I. R., & Donovan, M. R. (2008). The 29% solution: 52 weekly networking success strategies. Austin, TX: Greenleaf Book Group Press.

Solis, B., & JESS3. (n.d.). The conversation prism: The art of listening, learning and sharing. Retrieved from http://www.theconversationprism.com/

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Michelle Post, Ph.D., MBA Email: [email protected] Web: http://reachyourpotential.info/ Linkedin: http://www.linkedin.com/in/michellepostphd Twitter: http://twitter.com/michellepost Slideshare.net: http://www.slideshare.net/mpostphd

10/26/2012 14 Michelle Post, Ph.D.