VENUECONCIERGE

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Photos, Clockwise: A Lovely Photo; Docuvitae; The Nichols; Arielle Photo; Stephanie Fay; Golden Hour Studios; Millie Holloman Photography; Samuel Lippke Studios; Jackie Wonders Photography; Brian Dorsey Studios

Introducing

Unlike anything else offered in the market, the Venue Concierge program is an offl ine, high-touch, proactive concierge service that helps couples fi nd the perfect venue.

It delivers further-qualifi ed leads to venues like yours, to help you bookmore wedding business—while saving time and resources!

Here’s why we created Venue Concierge

CoUpLes Love Us FOR OUR:

• Comprehensive and inspirational wedding planning tools and advice

• Connections with local wedding venues

AND, SINCE IT’S THEIR BIGGEST DECISION, tHeY’ve asKed for:

• Personalized, trusted recommendations for navigating venue options

• Guidance in making the best match between style, budget and timeframe

venUes Love Us FOR OUR:

• Wedding pro-focused website with 7.4 million unique visitors

• Storefronts that showcase the uniqueness of their venue

• Growing base of reviews and real wedding photography

AND tHeY’ve asKed for:

• Help booking unfi lled peak and off-peak dates

• Support to save time and resources on further qualifying leads to get the

best match on budget, style and timeframe

VENUE CONCIERGEby

Photo: Jen Fariello; Source: comScore

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How it works for venues

reLationsHipdeveLopMent

and LeadQUaLifiCationby our Concierges

to gather additionalinfo on the

couple’s wedding

venUereCoMMendation

based on thecouple’s needs, followed

by site tours by interested couples

MoreBooKingswith further-

qualifi ed couplesat your venue

risK-freerewards—

you pay The Knotwhen a couple booksand completes their

event date!

+ + =VENUECONCIERGE

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“

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I have bragged and bragged about how great this program is to friends and family as well. I found venuesI would have never considered andreally got a feel for what I wantedin a venue through this program.Having someone to help facilitate scheduling the venue visits helped

me speed up my venue searchby at least 6 months.

Tiffany M.aLBanY, nY

CoUpLes are BUZZingHow it works for couples

Couples take an online quiz and we collectinformation about their budget, guest count,

style, location and timing.

The Knot matches each couple with acomplimentary personal Venue Concierge.

Venue Concierges hand-select and recommend venues based on individual needs and details.

Venue Concierges help schedule site toursand the couple books the perfect venue!

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The Knot markets Venue Conciergeto our members and visitors every day

How is tHis different froM otHer advertising prograMs witH tHe Knot?

Dedicated Landing Page • Banner Advertising on TheKnot.com • Targeted Email Campaigns •

Structured On-Boarding + Recommendation Process • Market-Specific Social Media Campaigns •

Market-Specific Industry Events

Source: comScore

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wHat wiLL tHis Cost Me?

There are no upfront costs for being recommended to further-qualified leads! You pay a referral fee to VenueConcierge by The Knot only when a couple books and completes their event. Your dedicated Venue Concierge salesrepresentative will work closely with you to gather contract details. Upon completion of the event, you will work with your Venue Concierge to process payment.

The Knot is dedicated to the success of Venue Concierge and utilizes various media to drive awareness about the program and further excitement for the venues participating

in Venue Concierge. The Knot currently promotes Venue Concierge on Editorialand other non-“Local Vendors” pages of TheKnot.com with the goal of grabbing

couples’ attention elsewhere and bringing them to venues’ Storefronts resulting inincremental exposure for those who may already advertise on TheKnot.com.

A Storefront on The Knot + Venue Concierge are better together! A Storefront inspires and showcases your venue to our expansive audience of 7.4 million monthly unique visitors while Venue Concierge saves you time and resources on further qualifying leads and grows bookings (and sales!) by helping fill unbooked dates with the right clients. If you’re already a valued advertising partner of The Knot, we invite you to participate in the Venue Concierge program. You don’t have to do anything with your Storefront in order to join! By simply maintaining your current advertising program with The Knot, you will be able to take advantage of the additional benefits of the Venue Concierge program.

What information does Venue Conciergeneed from a venue partner?

Your dedicated Venue Concierge will work with you to understand yourbusiness needs and goals and collect the following basic information

to best match you with our couples:

How are venUes CHosen to partner witHvenUe ConCierge BY tHe Knot?

Venues must meet specifi c criteria in order to be selected toparticipate in the Venue Concierge by The Knot program. Our team looks closely at a venue’s client reviews and testimonials. As a trusted advisor, it’s critical that Venue Concierges only match couples with top, trusted venues that meet the high expectations of our couples.

General Pricing • Catering Details • Site-Tour Availability • Room Capacities •

Amenities & Policies • Preferred Vendor Lists

wHen wiLL venUe ConCierge BY tHe KnotBe avaiLaBLe in MY area?

Your dedicated Venue Concierge sales representative will be able to share expected launch dates in your area. Venues across the U.S. will experience varying launch dates as Venue Concierge by The Knot is being rolled out market by market.

CoMing soon to tHese MarKets BY sUMMer 2015!

share expected launch dates in your area. Venues across the U.S. will

Baltimore

Boston

California

Cape Cod

Connecticut

Florida

Georgia

Maine

New Hampshire

New Jersey

New York

North Carolina

Pennsylvania

Rhode Island

South Carolina

Texas

Vermont

Virginia

Washington DC

Photo: Preston Schlebusch

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6 Easy Steps to More Wedding Bookings

About The KnotThe Knot is America’s #1 wedding brand reaching 8 out of 10 engaged couples

each year through our #1 website with over 7.4 million monthly uniquevisitors, #1-ranked mobile apps, and #1-rated national and regionalmagazines, books and broadcast platforms. Our vision is to inspire,

plan and help book every wedding in America, with love.

Questions?Contact us! salesconcierge@theknot.com | Visit theKnot.com/concierge/venues

Work closely with your Venue Concierge sales representative on contract detailsand sign the Venue Concierge contract.

Congrats! You are now offi cially part of this exclusive program. You will becontacted by your dedicated Venue Concierge to begin the on-boarding process.

Once on-boarding is complete, your Venue Concierge, who has close relationships with couples ready to book a wedding venue in your area, will begin recommending you to further-qualifi ed leads who are good matches. You will receive an emailnotifi cation when your property is recommended.

If a couple is interested in your venue, your Venue Concierge will work with youand the couple to set up a site tour.

The site tour is your time to shine and book that potential client. Good luck!

We will be in touch with you and the couple after the site tour to see if they willproceed to booking your venue. If a booking happens, your Venue Concierge will gather the event contract and collect payment upon completion of the event.

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