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Verified Accounts Rachelle Marbett

Verified Accounts

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Page 1: Verified Accounts

Verified Accounts

Rachelle Marbett

Page 2: Verified Accounts

Celebrity Twitter Impersonators

Page 3: Verified Accounts

Creation of Verified Accounts

• Started verifying in June 2009

• Increasing number of false Twitter accounts

• Reduce celebrity impersonator and identity theft

• Twitter wanted to create authenticity for its users

Page 4: Verified Accounts

Kanye West vs. Impersonators

• We all know Kanye West to be an outspoken person– Rants on his personal blog about fake twitter

accounts– Personally calls out the creators of Twitter for not

paying more attention to user accounts– This is only an excerpt of what he wrote on his

blog

Page 5: Verified Accounts

Tony La Russa Scandal

• St. Louis Cardinals manager sues Twitter• Says it caused emotional distress• False account was created using his name– Joking about a drunk driving incident and the

death of two of his players

Page 6: Verified Accounts

La Russa Scandal Outcome

• Brought needed attention to imposter accounts

• Only 4 people where following his false Tweets

• Twitter agreed to pay legal fees and make a donation to La Russa’s Animal Rescue Foundation

Page 7: Verified Accounts

What it means?

• Verify and confirm that the Twitter account belongs to the person they say they are

• Twitter endorses the account• Brings authentication to peoples accounts• Does not mean that every account that is not

verified is false

Page 8: Verified Accounts

Who Gets a Verified Account?

• Verified accounts where created for celebrities, athletes, public personalities and famous people– Businesses are not being verified yet

• Must apply to get the verified badge • Only testing this feature, more people may

get it in the future

Page 9: Verified Accounts

What a Verified Account Looks Like

• Verified account badge is present in top right of profile– If it appears anywhere else it is not verified

• In a search the badge will also appear next to the users name

• The badge will always be in the same color and font

• Must have the badge and then the words “verified account”

• The badge can only be given by Twitter

Page 10: Verified Accounts

Verified vs. Unverified Accounts

Page 11: Verified Accounts

Verified vs. Unverified Accounts

Page 12: Verified Accounts

If you are being impersonated

• Asked to contact Twitter about the account– Give username of the impersonator– Your information (Name and phone number) and

Twitter account• Submit your ticket and get ticket tracking

information• Account user will be contacted– They will shut down the account and disabled

• Most cases no legal action will be taken– Some cases, like La Russa, will file a law suit

Page 13: Verified Accounts

How to get a verified account?• Anyone can apply for

a verified account, but not guaranteed certification

• Could take months to get a notice back– Costs Twitter money

and takes a long time• Still testing this

feature

Page 14: Verified Accounts

Sources• http://www.joelcomm.com/twitter_verified_my_account.html• http://twitter.com/search/users?q=dalai+lama&category=people&source=find_on

_twitter• http://www.theinternetpatrol.com/twitter-confirms-verified-twitter-accounts-to-fi

ght-celebrity-imposters-and-impersonators/• http://twitter.com/help/verified• http://www.breitbart.tv/?p=354533• http://www.youtube.com/watch?v=TWR2CpbarqY• http://twitter.com/KimKardashian• http://www.kanyeuniversecity.com/blog/?em3106=231840_-1__0_~0_-

1_5_2008_0_0&em3161=&em3281=• http://www.techcrunch.com/2009/05/12/kayne-west-is-mad-as-hell-at-twitter-

and-hes-not-going-to-take-this-anymore/• http://help.twitter.com/forums/26257/entries/18366• http://twitter.com/barackobama44• http://twitter.com/BarackObama