Vestnordentravel Mart

September 21-22, 2013Nuuk, GreeNlaNd

An IcelAnd RevIew publIcAtIon

2 ICELAND REVIEW

Since 1986, the annual vestnorden travel Mart (vntM) has been the main platform for promoting the unique west nor-dic region—Iceland, Greenland and the Faroe Islands—as

a tourist destination. this year the annual trade show will take place in nuuk, Greenland, September 21-22, next year in Reykja-vík, Iceland, and in 2015 in tórshavn, the Faroe Islands. At vntM, the three west nordic neighbors offer a glimpse of their worlds of untamed nature and colorful cultures, so close, yet so different.

In Kalaallit nunaat, better known as Greenland, you find the oldest rock on the planet, while in next-door Iceland, you find the youngest. And the Faroe Islands are like small sparkling green diamonds in the middle of the north Atlantic ocean. the Faroes have the most beautiful light on the planet, in fact.

the size of Greenland is immense, comparable to all of west-ern europe. Its harsh beauty is truly unique and the seasons are

as extreme as they get. the local population, the Inuit, are true survivors, a beautiful and strong people.

while Greenland is the world’s largest island, the Faroe Islands archipelago is among the world’s smallest and Iceland is some-where in between. with its active volcanoes and countless water-falls breaking new ground, the land is still being shaped.

but it’s not only nature that attracts visitors to these countries. In the capitals, tórshavn, Reykjavík and nuuk, you can get to know the local cultures, not to forget the food traditions. there you can find excellent restaurants serving locally-produced food of the highest quality.

Reserving a table, visiting these islands, is easier than you think. there’s good air connection between the islands and to the big world out there. So it’s about time to take the time to visit another planet, planet vestnorden.

Intro by Iceland Review editor Páll Stefánsson.

Vestnorden

So CloSe, So Different At the Vestnorden Travel Mart (VNTM) Iceland, Greenland and the Faroe Islands promote the unique West Nordic region.

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ICELAND REVIEW 3

established in 2006, nAtA combines the previous organizations vntb (west nor-dic tourist board), SAMIK (a Greenland/

Iceland tourist cooperation) and FItuR (an Iceland/Faroe Islands cooperation).

“nAtA’s mission is to support cooperation within tourism development in the west nor-dic region, and promote it as a tourist des-tination,” explains director General of the Iceland tourist board Ólöf Ýrr Atladóttir. “we go about this in various ways: by support-ing coordinated marketing projects for the region, helping improve the quality of tour-ism services, building partnerships between the participating countries and promoting knowledge sharing, product development and innovation. Among nAtA’s biggest undertakings each year is hosting vestnorden travel Mart, the largest tourism tradeshow in the region.”

In addition, nAtA offers grants and travel support for projects that express their vision, providing opportunities and grants for col-laborations, joint ventures and cultural ex-changes within the region.

nAtA’s board of directors consists of six members with two representing each coun-try. the chairmanship rotates, with Greenland holding the chairmanship in 2013-2015. Since 2011, its administrative base has been in tór-shavn, the Faroe Islands.

“At nAtA, many projects lie ahead, for ex-ample pertaining to quality issues, the regu-latory framework and environmental issues,” adds Ólöf. “Iceland has the largest tourism industry of the three countries and attracts most visitors, but of course, all three countries can draw strengths from each other and the distinctive nature of the region. despite be-ing quite different from one another, all three countries have so many things to teach each other, and that makes nAtA such an impor-tant platform.”

northatlantic-islands.com

Joining forCeS Within NATA (North Atlantic Tourism Association), Greenland,

Iceland and the Faroe Islands share knowledge and experience, together promoting the region as a tourist destination.

Vestnorden

the main shopping street laugavegur in reykjavík, Iceland.

kunoy, the Faroe Islands,

with karlsoy island in the background.

Good times in Greenland.

taking a bath at drangsnes in Iceland’s Strandir region.

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visit Greenland and Z-Meetings are the main organizers of the 28th vestnorden travel Mart (vntM), held Septem-ber 21-22 in nuuk. Managing director of visit Greenland

Anders Stenbakken, who is also the chairman of the board of the north Atlantic tourism Association (nAtA), responsible for the annual event, highlights the good collaboration between the three west nordic countries—Iceland, Greenland and the Faroe Islands—in promoting tourism in the region.

the main focus of this year’s vntM is visibility, continuity and attracting new buyers. “there was no fixed solution on how to pass on the event from one country to another,” reveals Sten-bakken. vntM is held in Iceland every other year and every four years in Greenland or the Faroes. one of nAtA’s initiatives was to improve the event’s website and make it a permanent source of information. “If the visibility isn’t good enough, how can we expect to attract new buyers?” asks Stenbakken. to that end, organizers have been active in commercializing the event, among

other means by making the product manual more attractive for ad-vertisers. visit Greenland also went on a road-trip of the u.S along with its Icelandic partners, recruiting seven new American compa-nies for vntM 2013. “twenty-seven percent of companies have never been in vestnorden before,” says Stenbakken. A novelty at vntM this year is the pioneering lounge to which companies that are not directly related to tourism have been invited, includ-ing Royal Arctic line, Great Greenland, Royal Greenland, bank of Greenland and tele Greenland.

‘be a pioneer,’ is in fact visit Greenland’s slogan. “the image of Greenland, of a national park with indigenous people, has become too static. A pioneering spirit is what is shared by all who are at-tracted to Greenland,” says Stenbakken of both settlers and visi-tors. “You choose Greenland because you have some of that pio-neering dnA.”

vestnorden.com; greenland.com

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Pioneering nation In organizing the 2013 Vestnorden Travel Mart, Visit Greenland highlights West Nordic cooperation and the Greenlandic pioneering spirit.

ICELAND REVIEW 5

Greenlanders say that “our backyards are like your national parks” and there’s certainly truth to that. In a country the size of western europe, nearly all of it covered by a mas-

sive icecap, with a population so miniscule that it could fit into a football stadium, Greenlanders live along the island’s coast in harmony with the wild and vast nature all around.

being home to approximately 16,500 of Greenland’s 57,000 in-habitants, nuuk is the country’s largest city but one of the world’s smallest capitals by population. established in 1728, nuuk is also the country’s oldest city, serving as its cultural, economic and po-litical center. Meaning ‘headland,’ nuuk is located at the end of the nuup Kangerlua fjord on Greenland’s western coast just below the Arctic circle, basked in the glory of the midnight sun in sum-mer and graced by dazzling northern lights in winter.

brimming with life, visitors to nuuk can enjoy a range of city tours, learning about Greenlandic nature, history, art and culture,

before heading out to the wilderness on longer or shorter hikes, sightseeing by boat or air, whale watching tours and visits to Inuit villages to get to know the local food and lifestyle. vari-ous hunting and fishing trips can also be arranged, and visitors should not fail to witness the calving glacier in the nuuk fjord. For the adrenaline kick of a lifetime, try heliskiing in pristine conditions.

to learn more about all these amazing adventures go to issuu.com/sermersooqtourism and browse a free guide on available tours and local travel agents in nuuk. Also check out a guide to identifying the 11 humpback whales that return to nuuk every summer—a truly special whale watching experi-ence.

How many capital cities boast such extraordinary inhabitants and surroundings? Indulge yourself and start planning your trip to discover the magic of nuuk.

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DiSCover the MagiC of nuuk The capital of Greenland is an Arctic metropolis with unique untouched nature in its backyard, just waiting to be explored.

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Nuukour arctic metropolis

Welcome to

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Arctic SpeciAliStS....................................................................................................

Since its establishment in 1960—for more than 50 years—Air Greenland has been the country’s lifeline. only about 57,000 people live in Greenland, the world’s largest island, which is com-parable in size to all of western europe. the small towns scat-tered across the island’s coastline aren’t connected by roads and so the local communities depend on the arrival of the national airline’s helicopters and airplanes. Air Greenland has decades of experience in flying in Arctic conditions. “It can be challenging but we always get people to their destinations,” says director for commercial operations christian Keldsen. “european carriers don’t have the same obligation.” Keldsen states that locals are fond of the company and he himself describes it as a “fun work-place,” because, “we work with everything from a small five-seat helicopter to a large Airbus—no other airline in the world has such a diverse fleet.”

pioneer in SociAl contribution........................................................................................................

Air Greenland takes its social responsibility seriously. In addition to being one of Greenland’s largest employers and an important contributor to the national economy, the airline is involved in social development, sponsoring education for young people and funding cultural activities. those who fly with Air Greenland take part in supporting the airline’s varied cSR (corporate social responsibility) programs.

the beSt of GreenlAndic hoSpitAlity........................................................................................................

while budget airlines are cutting down on services, passengers on Air Greenland can expect luxury treatment. “three-course meals are served on the copenhagen flights and everything is included, something usually only available on long hauls,” says Keldsen.

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gateway to greenlanD

Air Greenland serves as the only supplier of goods and means of transport to many of the miniscule local communities of the world’s largest island. To visitors, Air Greenland is the gateway to the ultimate Arctic experience.

Seeing the vast inland icecap from the air is sure to leave you awestruck. land on the icecap as part of a helicopter tour, or feel the ice under your feet by joining a half-day excursion.

ICELAND REVIEW 7

SAme-dAy connectionS to All mAjor deStinAtionS.......................................................................................................

Air Greenland offers international flights to Greenland from copen-hagen, denmark, year-round, and seasonally from Keflavík, Iceland, and Iqaluit in nunavut, canada. domestically, practically all towns in Greenland are included in the airline’s network. Same-day con-nections are offered from copenhagen to 15 major destinations in Greenland, so if people depart from denmark in the morning, they can be dog-sledding already in the afternoon.

diverSe experienceS – over 2,500 km from north to South.......................................................................................................

Keldsen explains that travelers visit different regions for different purposes and once they’ve been to one part of Greenland, they’re eager to visit another. “nuuk, the capital, is a modern metropolis in the Arctic, where a number of expats live and work. South Green-land is a green region where settlements and towns are close to each other. the region is popular for hiking and whale watching. the climate is slightly warmer than the rest of the country so this is where agriculture is practiced, and it’s also where the vikings who came from Iceland settled, as archaeological remains bear witness to,” he says. “In the north, at disko bay, you get the classic Green-landic experience with dogsleds, icebergs and the uneSco world Heritage Site Icefjord,” he adds of the popular tourist destination

Ilulissat. “In the east you also get the pristine Greenlandic experi-ence with short day trips to the icecap and dog-sledding, while in Sisimiut [in central-western Greenland] you’ll find unique architec-ture in addition to dog-sledding, skidoo tours, hiking and skiing.” this is also where the annual Arctic circle Race, a 160-km (100-mile) extremely tough international cross-country ski race, takes place, usually in March.

GlobAl bookinG SyStem....................................................................................................

with all these attractions waiting to be discovered, booking tick-ets with Air Greenland has become easier than ever with the new Amadeus booking system, available online and at travel agencies, and the interline agreements with Icelandair and SAS. “we’ve entered the 21st century,” laughs Keldsen. Go to greenland.com, the country’s official tourism website, get tempted to visit this unique country and start planning your trip.

airgreenland.com

Clockwise from top: �a helicopter tour on the icecap is an unforgettable experience. �Ilulissat Icefjord seen from above. enjoy the spectacular sight from your airplane window. �Greenland has countess virgin slopes, perfect for heliskiing. �No other airline in the world has such a diverse fleet. �Hangars and aircraft are stationed all around the vast country. air Greenland’s pilots know every corner of the world’s biggest island.

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greenlanD fiShing anD hunting

In 2012, lax-á opened a camp on the coast of Southwest Green-land, comprising of 12 two-person lodges, a kitchen and a dining room with electricity and running water along with other modern commodities, explains director of Sales Harpa Hlín Þórðardóttir. the camp serves as a base for lax-á’s trips, organized in coopera-tion with the Greenland caribou company which holds the exclu-sive hunting and fishing rights to 500 square km (196 square miles) in the area. the lax-á camp is also the perfect destination for na-ture walks, exploring the wildlife and wilderness.

the adventure begins with a flight from Reykjavík to narsarsuaq, where local guides welcome the visitors, followed by a scenic boat ride to the camp. Harpa describes her first trip to Greenland as her most memorable holiday ever. “Greenland is just an amazing country, so close but also so different from what we’re used to. In my first visit, I experienced a new connection to nature,” she says.

Already in the afternoon of the day she arrived, she went fishing for Arctic char in a lake near the camp. “the Arctic char fishing there is the best in the world. there are just so many of them and of a good size; up to ten pounds or more. the next morning a local Inuit guide took me out shooting and I got a big trophy caribou, only after about 30 minutes of sailing from the camp.” before the day was through, Harpa and her group went sea fishing with an old-fashioned hand-line, catching cod, bullhead and flounder. “At the camp we had a great big barbeque with the catch of the day.” the following days were spent visiting local villages, fishing more char and cod and try-ing out for some Atlantic salmon Harpa and her traveling compan-ions saw jumping in the ocean. “we lost one, but will have to come back for those,” she vows. “Greenland has captured my heart and I cannot wait to go back.” visitors describe the country as the ultimate wildlife experience.

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exPerienCe of a lifetiMe Lax-á Angling Club, one of world’s largest fishing and hunting outfitters, organizes outdoor adventure tours in Iceland, Greenland and around the world.

ICELAND REVIEW 9

Lax-á ehf ∙ akurhvarf 16 ∙ 203 Kópavogur ∙ Iceland ∙ Tel: (+354) 531 610 ∙ Fax: (+354) 557 6108 Email: lax-a@lax-a.net

www.lax-a.is

Founded in 1987, Lax-á Angling Club has over 25 years of experience in organizing fishing and hunting trips for indi-viduals, families and companies. Lax-á’s headquarters are in Iceland, where the main operations take place.

iCelanD aDventureS

In Iceland, anglers can choose between numerous Arctic salmon, char and trout rivers, self-catering or full service. Accommoda-tion is arranged in lodges in the peaceful countryside. After a long day of fishing, a soak in a hot tub with stunning views is the perfect way to relax. Anglers can book everything from day tours to six days. Most tours are ‘all inclusive’ with lax-á organizing

pick-ups and drop-offs at Keflavík International Airport and ev-erything in between. lax-á offers a range of other tours, includ-ing sightseeing by jeep, snowmobile and helicopter, horseback riding, whale watching, river rafting, ice climbing, caving and soft survival adventure tours for families.

10 ICELAND REVIEW

based in Akureyri, north Iceland, norlandair provides aviation services in the challenging environment of the Arctic. Ser-vices include both charter and scheduled flights on various

types of aircraft. In addition, norlandair offers complete logistical services, survey flights, medivac flights and SAR services.

gríMSey iSlanD – Iceland’s Northernmost Gem

Just north of Iceland’s coast lies the island of Grímsey, the coun-try’s northernmost inhabited place, known for its varied birdlife, rich fishing grounds and the Arctic circle. Guided 1.5-hour tours are included in the Arctic circle package, as well as a certificate for having crossed the Arctic circle. during the flight to Grímsey, enjoy the beautiful mountain scenery of eyjafjörður, Iceland’s longest fjord.

Norlandair operates the Akureyri-Grímsey route three times a week in winter and daily in summer in cooperation with Air Iceland. Flight duration is 25 minutes.

nerlerit inaat (ConStable Point) / ittoqqortoorMiit – Arctic Adventure

constable point airport is located in Scoresby Sund, the world’s largest and longest fjord system. norlandair operates a scheduled aviation service from Akureyri to constable point, to support local tourism and take part in the increased activity in east Greenland.

norlandair enjoys a long and fruitful collaboration with specialized travel agencies, such as nonni travel, paul walker tangent expedition limited and north Sailing. the Scoresby Sund area offers breathtak-ing scenery and wildlife, including the muskox, Arctic fox and snow hare.

the adventurous traveler can sign up for traditional dog-sledding trips and various mountaineering, kayaking, snowmobile or boat ex-peditions to name just a few options.

Norlandair operates scheduled services between Akureyri and Constable Point twice per week from March to May, weekly from June to September and twice-monthly in winter.

Flight duration is 1.5 hours with the King Air B200 and 2 hours with the Twin Otter.

flying high

With Norlandair, enjoy unforgettable views of the Arctic and visit remote and exciting destinations in Iceland and Greenland.

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ICELAND REVIEW 11

offering a range of excellent tours and services for indiv-iduals and groups, Reykjavík excursions-Kynnisferðir, has since 1968 been one of Iceland’s most prominent tour

operators and travel agents. with its coach fleet—the largest in Iceland—containing vehicles of all shapes and sizes, the company can take you to all of Iceland’s most spectacular spots, however remote. All vehicles are equipped with wi-Fi.

Reykjavík excursions’ tailor-made day tours allow you to experi-ence Iceland at its most stunning and exotic. Go hunting for the northern lights, relax in the blue lagoon, visit the Golden circle, explore geothermal power fields or important sites in Iceland’s thousand years of history. Moreover, a special division, Reykjavík Incentives, guarantees you the best possible service.

Should you want added flexibility and freedom, choose the ice-land on your own program, which allows you to choose your own itinerary with a range of special bus passports. Alternatively, hire a coach or a 4x4 mini-bus, driver included.

back in Reykjavík, there is no better way to easily and comfort-ably explore this vibrant capital than aboard the hop on – hop off double-decker buses.

Since 1979, Reykjavík excursions-Kynnisferðir has operated the main shuttle bus service, the Flybus, between Keflavík International Airport and Reykjavík. the service connects to all arriving and de-parting flights at Keflavík Airport, and seats are always guaranteed.

Reykjavík excursions-Kynnisferðir operates two sales offices: at the bSÍ bus terminal in Reykjavík, and at Keflavík International Air-port.

re.is

all aboarD!

Whether it’s the wonders of Iceland’s unspoiled nature or its vibrant capital you wish to explore, Reykjavík Excursions will take you there.

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12 ICELAND REVIEW

lying off the famous Ring Road that encircles the country, the west-fjords are not as frequented as Iceland’s other regions. However, tour-ists are increasingly coming to realize that a visit to the westfjords—

one of the world’s best-kept secrets, according to TIME magazine—is certainly worth it.

the westfjords have endless options for tours, activities and outdoor recreation, tailored to suit everyone’s preferences. unrivaled hiking trails can be found all over the region, with tours by bus, jeep, sea, Atv and bike also being available. the region has some of the best conditions for sea kayaking in Iceland, where travelers paddle in calm waters while watching seals or even whales at play in breathtaking scenery.

In winter the westfjords transform into a magical kingdom of snow and ice, lit up by the yellowish glow of the Arctic sun for only a few hours a day in high winter. In clear weather millions of twinkling stars and dancing northern lights appear in the black winter sky. A paradise for backcountry skiing, sailing into an abandoned fjord, hiking to a mountain top and skiing in virgin snow all the way down to the shore is an experience like no other.

explore the westfjords on your own or take advantage of all the exciting options local travel agents have to offer. the region is ideal for an action-packed vacation, spectacular sightseeing as well as relaxation and solitude in the untouched nature. tap into the region’s “palpable supernatural spir-it,” as described by TIME, feel awestruck by the steep mountains, vertical bird cliffs, deep fjords and amazing wildlife.westfjords.is; westtours.is; westfjordsadventures.com; boreaadventures.com

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ParaDiSe for the outDoorS aDventurer

Iceland’s Westfjords is the definition of a destination off the beaten path.

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Keahotels run six hotels in north and South Iceland. In the peaceful countryside on the shore of lake Mývatn stands the two-star Hotel Gígur. the three-star Hotel norðurland is lo-

cated in the center of Akureyri, as is the four-star luxury Hotel Kea, which since 1944 has been one of the town’s main landmarks. the hotel reception has also been thoroughly renovated and a new restaurant with a spacious outside dining area, Múlaberg bistro & bar, opened there this summer.

In the very heart of Reykjavík stands the renowned Hotel borg. All 56 rooms in this four-star luxury resort were designed in Art deco style and the hotel also boasts a new restaurant, simply called borg Restaurant. Also in Reykjavík, near the downtown area, is the cozy three-star Hotel björk. Its spacious rooms are ideal for families.

the chain’s latest hotel, Reykjavík lights, opened near the city center in June. the three-star concept design hotel was inspired by “the ever-changing source of light in Iceland and how it reflects Icelanders’ everyday life,” as project manager at Keahotels ester björnsdóttir explains. the hotel’s hallways are named after the old norse months with the rooms representing different days. For ex-ample, a room in the mid-winter month of Þorri has a darker design than a room in Harpa, the first summer month.

whether it’s urban luxury, peace and quiet in the countryside or fascinating concept design you’re after during your visit to Iceland, Keahotels have the right room for you.

keahotels.is

olD granDeur MeetS MoDern DeSign

A stay at any of Keahotels’ six hotels in Akureyri, the Mývatn region and Reykjavík truly is a special experience.

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14 ICELAND REVIEW

by lake Myvatn

Experience Relax Enjoy

Mývatn

Lake MyvatnThe region is one of Europe´s greatest natural treasures. Shaped by repeated volcanic eruptions and seismic activity down through the ages, the landscape around the 37 km2 lake is spectacular panorama of surreal lava, crater and cave formations. The wetlands around the lake are teeming with plant and birdlife which are also home in summer to the swarms of midges from which the region takes it´s name . Jarðböðin - Myvatn Naturebaths Jarðbaðshólar, 660 Mývatn Tel: (+354) 464 4411 www.jardbodin.is

RestaurantWelcome to Kaffi Kvika or “Magma Café” located in the Myvatn Naturebath. Here our guests can enjoy light meals, drinks and sweets in a beautiful setting with great view of the area.

Opening hours: High season June, July, August 09:00-23:30

Low season September - May 12:00-21:30

Myvatn NaturebathEnjoy a relaxing visit to the Naturebath. Begin with a relaxing dip in clouds of steam rising up from fissures deep in the earth’s surface and end with a luxurious bath in a pool of geothermal water, drawn from depths of up to 2500 meters. Myvatn Naturebath is perfect for those who enjoy close contact with nature and want to relax their body and soul in the warm natural waters, overlooking the scenery of lake Myvatn and the volcanic crater of Hverfjall.MÝVATN

lake

Myvatn Naturebath

“destination of all seasons”

ICELAND REVIEW 15

by lake Myvatn

Experience Relax Enjoy

Mývatn

Lake MyvatnThe region is one of Europe´s greatest natural treasures. Shaped by repeated volcanic eruptions and seismic activity down through the ages, the landscape around the 37 km2 lake is spectacular panorama of surreal lava, crater and cave formations. The wetlands around the lake are teeming with plant and birdlife which are also home in summer to the swarms of midges from which the region takes it´s name . Jarðböðin - Myvatn Naturebaths Jarðbaðshólar, 660 Mývatn Tel: (+354) 464 4411 www.jardbodin.is

RestaurantWelcome to Kaffi Kvika or “Magma Café” located in the Myvatn Naturebath. Here our guests can enjoy light meals, drinks and sweets in a beautiful setting with great view of the area.

Opening hours: High season June, July, August 09:00-23:30

Low season September - May 12:00-21:30

Myvatn NaturebathEnjoy a relaxing visit to the Naturebath. Begin with a relaxing dip in clouds of steam rising up from fissures deep in the earth’s surface and end with a luxurious bath in a pool of geothermal water, drawn from depths of up to 2500 meters. Myvatn Naturebath is perfect for those who enjoy close contact with nature and want to relax their body and soul in the warm natural waters, overlooking the scenery of lake Myvatn and the volcanic crater of Hverfjall.MÝVATN

lake

Myvatn Naturebath

“destination of all seasons”

16 ICELAND REVIEW

dK arctic adventure apS arctic-adventure.dkdK greenland & iceland travel Service gits-iceland.comdK greenland travel greenland-travel.comdK hotels / Seamens homes in Greenland soemandshjem.gldK lyngmark tours lyngmark.gldK visit greenland greenland.com

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nl oceanwide expeditions oceanwide-expeditions.com

exhibitor pArticipAntS, veStnorden trAvel mArt 2013

compiled by Ásta Andrésdóttir and eygló Svala Arnarsdóttir. photos on front and back covers and on page 3 by páll Stefánsson. other photos courtesy of vntM exhibitor participants. Front cover photo from Ilulissat, Greenland. design by erlingur páll Ingvarsson. copy editor: Zoë Robert. icelandreview.com; advertising@icelandreview.com