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Logo Logic

This is the new Videocon symbol. It reiterates the ethos of a company dedicated to maintaining

the highest international standards of excellence through quality, technology and innovation. Forover a decade now, Videocon has been bringing the latest and very best in Consumer Electronics

and Home Appliances. Successfully adapting the best of international technology to suit Indianneeds, and crafting it to improve the quality of life as million of satisfied customers will agree.

The new symbol of Videocon asserts its passion for global impact, and the two Es on either

side represent the Groups wide spectrum of interests ranging from Electronics to Energy.Along with the steely glint, this communicates the group's global ambition, its strength, sterling

credentials and innovative drive. A symbol that proclaims a paradigm shift. A sign thatrepresents the new force that is Videocon. Thus recapitulating our principle of reaching out and

touching the lives of millions of people. Worldwide.

Videocon's new Brand identity

Opening itself to a new foray of change, Videocon, the leading consumer durables company has

unveiled a new brand identity and logo which was launched by the leading Bollywood star Shahrukh

khan in San Francisco.

The idea behind the change comes from the company's constant thirst of responding in tune with the

changing market dynamics.

To connect with its vast consumer base, Videocon has brought in fresh perspective with a new

communication for its consumer durable segment. The new identity clearly defines the consumer-

centric approach of the brand and its positioning to be closer to the consumers heart - both in terms of

its values and philosophies, as well as its servicing aspects.

The thought that has gone behind building the brand:

Who?

Youth-minded consumers who have a new global mind-set.

What?

A brand that find newer and better ways to inspire their consumers.

Why?

A brand that forms an emotional connection with the consumer.

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The company is in steady ascent to be in the top amongst the global consumer durable companies.

Videocon is the only brand in India to have always maintained rationality and spontaneity in its business

practices as it believes that it has to constantly evolve to fulfill what the end consumer desires. Videocon

unlike other global business conglomerate is not afraid to think out of the box and try something new.

Videocon believes & is focused on building:

Innovation that Great Value that Consumer experience

changes your life makes technology that delights and

for the better accessible rewards

The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea,

'Experience change'. The color palette has been chosen to reflect the philosophy of Videocon Group i.e.

the color green is symbolic to the company's ecology drive.

Videocon Group is determined to bring about a change in all its communications both internally as well

externally. Strong marketing initiatives with hi-biltz promotional campaigns across all the media i.e.

print, electronic and radio plus various BTL & on ground activities, marketing collaterals, visual

merchandising etc. have been designed to launch the new identity.The company wants to completely

adapt to its new tagline 'Experience change', in every sphere of its domain. Internally, also the focus is

on further developing latest technology products with thrust on quality and innovation, improved

service penetration and increased employee morale.Videocon Group has always been a pioneer, leading

the India Consumer durable Industry and this time also the Group is geared up to revolutionise the

whole market with its new brand identity and latest product technology.

New Delhi

The Videocon Group has embarked upon a massive rebranding exercise in order to position itselfas a younger, fresher, eco-friendly and a with-it brand; ahead of its foray into diverse areas

such as DTH and telecom.

As a first step towards the revamp, the conglomerate has unveiled a new logo, designed byInterbrand Singapore. The new V is a more fluid version of the erstwhile logo and comprises

two green lava-like shapes. To communicate the brands new identity, we decided to give life to

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the two parts of the logo, explains Ashish Chakravarty, executive creative director, McCannErickson Delhi.

The two animated characters have been named Chouw and Mouw and the agency has

conceptualised a series of five films, each telling a simple story while reinforcing the brands

new positioning statement, Experience Change.

For instance the first film titled Hot shows the two characters flying up to the cloud and making

it burst to help water a flower that is drying up. The other films: Bird, Doll, Moon and At Seaalso express a feeling of happiness and exhilaration felt by everyone involved as they

experience change brought on by the good deeds of Choux and Mouw, added Chakravarty.