Visibility PerformanceVisibility PerformanceMandarin Oriental exampleMandarin Oriental example

Google, Bing and Yahoo Search Google, Bing and Yahoo Search for brand/hotel namefor brand/hotel name

Google, Bing and Yahoo Search Google, Bing and Yahoo Search for brand/hotel namefor brand/hotel name

Google, Bing and Yahoo Search Google, Bing and Yahoo Search for brand/hotel namefor brand/hotel name

Google, Bing and Yahoo Search for brand/hotel name + Google, Bing and Yahoo Search for brand/hotel name +

geo location (Paris)geo location (Paris)

Google, Bing and Yahoo Search for brand/hotel name + Google, Bing and Yahoo Search for brand/hotel name +

geo location (Paris)geo location (Paris)

Google, Bing and Yahoo Search for brand/hotel name + Google, Bing and Yahoo Search for brand/hotel name +

geo location (Paris)geo location (Paris)

Google, Bing and Yahoo Search for brand/hotel name + proximity Google, Bing and Yahoo Search for brand/hotel name + proximity (here Place Vendôme)(here Place Vendôme)

Google, Bing and Yahoo Search for brand/hotel name + proximity Google, Bing and Yahoo Search for brand/hotel name + proximity (here Place Vendôme)(here Place Vendôme)

Google, Bing and Yahoo Search for brand/hotel name + proximity Google, Bing and Yahoo Search for brand/hotel name + proximity (here Place Vendôme)(here Place Vendôme)

Most frequent sitesMost frequent sitesIn red squares are the PPC links. Other websites In red squares are the PPC links. Other websites represent organic search. represent organic search. The most frequent sites are:The most frequent sites are:

Mandarin Oriental Hotel GroupMandarin Oriental Hotel Group Etrip.netEtrip.net EasyHotelCompare.comEasyHotelCompare.com TripAdvisor.comTripAdvisor.com

Surprisingly, one website shows up twice (once in the PPC Surprisingly, one website shows up twice (once in the PPC search, once in the organic search) though it doesn’t seem search, once in the organic search) though it doesn’t seem related in any way to the Mandarin Oriental: related in any way to the Mandarin Oriental: TheShopsatColumbusCircle.com. It might be interesting to look TheShopsatColumbusCircle.com. It might be interesting to look for matching keywords that explain why this site shows up when for matching keywords that explain why this site shows up when looking up the Mandarin Oriental. looking up the Mandarin Oriental.