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This was an assignment for a technical writing class at the University of Texas at San Antonio. This is a document of the vision, mission, and values of an imaginary enterprise.
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1June 17, 2014 Lewis
MemorandumNew Hope Adoption Center
To: Robert Wilhite
From: Jennifer Lewis
Date: 4/28/23
Re: New Hope Adoption Center’s Vision, Mission, and Values
Introduction
New Hope Adoption Center is a nonprofit, no-kill animal center serving the Bexar County and the surrounding areas, specialized in cats and dogs. New Hope Adoption Center is dedicated to saving the lives of homeless animals through rescue, adoption, and spay/neuter. During our last two meetings we discussed what New Hope Adoption Center’s vision, mission, and values were going to be. It was also discussed that we will stay in contact with shelters in Texas. Our plans are to extend this contact to every shelter in the United States and other countries.
Vision Statement
New Hope Adoption Center’s vision is a world in which all animals are treated with respect, kindness and have a loving home. New Hope Adoption Center’s future plans are to be known to all shelters in Texas within the next year, to be known around the United States within the next ten years, and to be known around the world within the next twenty years.
The cost of adoption for a puppy is one-hundred dollars, an adult dog is fifty dollars, a kitten is fifty dollars, and an adult cat is thirty-five dollars. The cost to drop off a cat or dog is ten dollars and for pick-up is fifteen dollars. To get an animal spay/neutered will cost twenty-five dollars. The cost of visiting the wellness clinic is twenty dollars plus any medication and/or procedures done (this is without the wellness plan.) To train your cat or dog will cost fifty dollars. There is no charge for the disaster relief program. New Hope Adoption Center’s competitive advantage is that they are open from eight am to eight pm Monday to Saturday and open on Sundays from twelve pm to five pm. Another competitive advantage is that New Hope Adoption Center has a low cost on all the services they offer.
New Hope Adoption Center’s target market is people who are looking for a companion with four paws and people who love and care for animals. New Hope Adoption Center serves the Bexar County area and surrounding areas. The only facility built is located across Blanco Street from The Vineyard Springs Shopping Center. New Hope Adoption Center’s plans are to have an adoption center in twenty-five states in the United States by 2034.
NHAC
Lewis2
New Hope Adoption Center needs thirty to forty-five employees. New Hope Adoption Center needs at least six veterinarians and two veterinarian assistance and two veterinarian technicians working in the wellness clinic; three employees working at the front desk; one employee handling the adoption process; one employee handling the receiving process; at least fifteen employees working in the dog, puppy and cat rooms; five trainers and at least five employees working in the disaster relief program.
New Hope Adoption Center’s reputation with competitors is on good standing. New Hope Adoption Center is partners with many of the adoption centers in the Bexar County area. New Hope Adoption Center plans on having annual sales of five-hundred thousand. Since New Hope Adoption Center is a nonprofit organization all profits will go towards their disaster relief program.
Mission Statement New Hope Adoption Center’s mission is to fight every minute of every day to achieve our vision of a world without animal cruelty. New Hope Adoption Center must protect and improve the lives of cats and dogs by providing shelter, care, adoption, rescue, and spay and neuter programs. New Hope Adoption Center is committed to serving its community by rescuing and rehabilitating adoptable homeless cats and dogs. New Hope Adoption Center strives to place the animals in permanent and loving homes.
Values
New Hope Adoption Center’s values are respect every animal and customer; compassion and empathetic in every decision and interaction; recognize the responsibility of humans to ensure the well being of animals in their care and to protect all animals from distress; fiscal responsibility and accountability; honesty and integrity; and recognition of staff and volunteers as a vital resource.
Conclusion
Now that we have decided on our vision, mission, and values, I am more certain than ever that we shall attain great success. If you have any questions please contact me by phone (555)777-NHAC (6422) or by email [email protected]
