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A Report on Corporate Social Responsibility

Vision Mission Values -- Hindalco CSR

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Page 1: Vision Mission Values -- Hindalco CSR

A Report on Corporate Social Responsibility

Page 2: Vision Mission Values -- Hindalco CSR

Hindalco Industries Ltd

  An industry leader in aluminium and copper An industry leader in aluminium and copper, Hindalco Industries Limited, the metals flagship

company of the Aditya Birla Group is one of the world's largest aluminium rolling companies and one of the biggest producers of primary aluminium in Asia.

Established in 1958, we commissioned our aluminium facility at Renukoot in eastern Uttar Pradesh, India in 1962. Later acquisitions and mergers, with Indal, Birla Copper and the Nifty and Mt. Gordon copper mines in Australia, strengthened our position in value-added alumina, aluminium and copper products.

The acquisition of Novelis Inc. in 2007 positioned us among the top five aluminium majors worldwide and the largest vertically integrated aluminium company in India. Today we are a metals powerhouse with high-end rolling capabilities and a global footprint in 12 countries. Our consolidated turnover of USD 15 billion (Rs. 600,128 million) places us in the Fortune 500 league.

Hindalco's businesses — Creating superior valueHindalco is one of the leading producers of aluminium and copper. Our aluminium units across the globe encompass the entire gamut of operations, from bauxite mining, alumina refining and aluminium smelting to downstream rolling, extrusions, foils, along with captive power plants and coal mines.

Our copper unit, Birla Copper, produces copper cathodes, continuous cast copper rods and other by-products, such as gold, silver and DAP fertilizers. Our copper smelter holds the unique distinction of being among the world's largest single-location custom smelters.

Our units are ISO 9001:2000, ISO 14001:2004 and OHSAS 18001 certified. We have been accorded the Star Trading House status in India. Hindalco's aluminium metal is accepted for delivery under the High Grade Aluminium Contract on the London Metal Exchange (LME). Our copper quality standards are also internationally recognized and registered on the LME with Grade A accreditation.

Cornerstones of growth   Our well-crafted growth and integration hinges on the three cornerstones of cost competitiveness, quality and global reach. We are also committed to the triple bottom line accountability of economic, environment and social factors. Care for the community around our operating units is best exemplified by our deep-rooted social commitment.

Page 3: Vision Mission Values -- Hindalco CSR

Vision Mission And Values

Our vision

To be a premium metals major, global in size and reach, excelling in everything we do, and creating value for its stakeholders

Our mission

To relentlessly pursue the creation of superior shareholder value, by exceeding customer expectation profitably, unleashing employee potential, while being a

responsible corporate citizen, adhering to our values.

Our values — Path to excellence

Integrity - Honesty in every action.

Commitment - On the foundation of integrity, doing whatever it takes to deliver, as promised.

Passion - Missionary zeal arising out of an emotional engagement with work.

Seamlessness - Thinking and working together across functional silos, hierarchy levels, businesses and geographies.

Speed - Responding to stakeholders with a sense of urgency.

Page 4: Vision Mission Values -- Hindalco CSR

Corporate Social Responsibility

Winning smiles…touching heartsLong before corporate social responsibility found a place in the corporate lexicon, it was already textured into the Group's value system. As early as the 1940s, the late Mr. G.D. Birla espoused the trusteeship concept of management — investing a portion of the company's profits for the larger good of society. The late Mr. Aditya Birla went beyond chequebook philanthropy when he brought in the concept of 'sustainable livelihood'.

For over 50 years, Hindalco has worked in the hinterlands of India to better the quality of life of the underprivileged sections of society. 

Today, we reach out to millions of people in the villages, of whom more than 60 per cent live below the poverty line. Their needs include: access to water, agriculture and sustainable livelihood, healthcare, and education. These four areas form the focus of our efforts. 

The company also works to bring about social reform through widow re-marriage and dowerless marriages.

We work in partnership with government agencies and the beneficiaries to provide these necessities and encourage social reform.

Focus Areas

Health care

Medical camps: Taking mobile medical units and providing ambulance service to remote areas.

Health facilities: Setting up well-equipped and professionally manned health centers at several locations.

Regular health camps: Providing family planning, mother and child care and specialized camps for eye care and for cataract; coordinating regular pulse polio immunization drives; and promoting the awareness, prevention and treatment of malaria, water-borne diseases, TB, HIV/AIDS, and others diseases.

Education

Balwadis: Providing for the primary education of underprivileged children.

Adult literacy: Providing formal and informal classes and active support to the

Page 5: Vision Mission Values -- Hindalco CSR

government's mission to improve rural literacy levels.

Merit scholarships / Schemes: Support female students for educational endeavours.

Educational support: Contributing uniforms, textbooks and classroom equipment and undertaking school building construction and maintenance.

Skills training / capacity building

The Aditya Birla Rural Technology Park (Muirpur, Uttar Pradesh, India): Runs over 70 training programmes in diesel / hand pump repair / maintenance, electrical repair/maintenance, bee-keeping, tailoring, knitting and agriculture-related programmes and encouraging self-employment through income-generating projects.

The Yashogami Skills Training Centre (Radhanagari, Tarale, Maharashtra, India): Trains women in skills such as rexine handicraft, fashion design, tailoring, food processing, pottery, lamination, electronics assembly, zardozi, jewellery design, papier mache, rangolli, and fabric design.

Women's empowerment

Self-Help Groups (SHG): These programmes involve over 11,000 women from rural communities around Hindalco units.

SHG activities: Micro credit and micro finance schemes, entrepreneurship building, oil-processing units, tailoring centers, horticulture and nutrition gardens, diesel and hand pump repair, vermi compost production, mushroom cultivation, food processing, etc.

Awareness building: Health and sanitation, family planning, literacy drives and microfinance; facilitating government loans for small-scale enterprise and rural insurance schemes, etc.

Social causes: Promoting dowerless marriages and widow re-marriages.

Agricultural support

Irrigation schemes: Land brought under irrigation with better yield and multi-cropping methods.

Watershed development: Hydel towers, drainage canals, wells, check-dams, pedal pumps and harvest tanks.

Training: Field schools train local farmers in modern agricultural techniques for higher crop yield; introducing lac cultivation, post-harvest technology with safe grain storage through an integrated pest-management system, floriculture, horticulture and kitchen gardens; shifting from mono to multi cropping patterns and distribution of high-yield seeds.