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FICCI CE
Vision
A vision is an inspirational picture of the future that can be
created - offering clarity amidst confusion, hope amidst
despair and unity of purpose amidst diversity of personal
causes.
Establishing a vision
The organization has a much greater chance of success if it is
clear about what business it is in, where it wants to be in future
and what operating principles are important to it. It will have
even more chance of success if these are not secrets held by few
but understood in totality by all.
Vision
If the vision is not properly defined and communicated all the
efforts to improve will be futile. How can you identify the target
customers you intend to delight if you are not sure what business
you are in?. How can you develop any kind of long term plans to
stay in business, if you have no idea as to where you want to
be?.
FICCI CE
Organizational vision
An organizational vision offers a compelling method for
forging employees into empowered, highly motivated team. It
adds purpose to employees lives and is the cornerstone of the
strategic architecture of a truly successful organization.
FICCI CE
How to make a vision
A good vision statement must be rational and creative,
cerebral and passionate, demanding yet friendly.
FICCI CE
Step 1: Preserve the core
The vision must preserve the core competencies and values of the
organization while stimulating progress towards the future. Without the
core values, the vision will not be rooted in your company, but simply be
a product of the imagination of its creators - putting it out of reach, both in
operational and strategic terms.
FICCI CE
Core values
Thus $ 16 Billion Merck’s is built on its value of Corporate
social responsibility and science based innovation. Similarly $
48 Billion Sony’s vision rests on values of encouraging
individual creativity and its determination to be a pioneer.
FICCI CE
Step 2 : Identify core purpose
The next step after core values is to identify the core purpose of
the organization for instance the $16 billion 3M declares that its
purpose is to solve problems innovatively. Similarly $6 Billion
Nike announces that it wants to provide the experience and
emotion of competition : Winning and Crushing competitors.
FICCI CE
Core purpose
Your core purpose should not be confused with your current
product or target segments. It should rather be aimed at adding
value to your customer’s life through whatever product or
service is relevant.
FICCI CE
It is therefore the combination of your core values, core
purpose and customer driven goals for the future that will
make the basis of your vision to become a customer driven
organization.
Core purpose
FICCI CE
Step 3: Vision must come from employees
It is extremely important to ensure that the vision comes directly
from the employees. The organization must elicit ideas from
employees on the characteristics of their dream organization.
Combining these notions with the company’s core values and
purpose will then provide the constituents of the vision.
FICCI CE
The vision must be shared
The vision statement of the organization must be shared by all
the employees. It must be the starting point of a process that
culminates in setting specific quantifiable objectives for every
division or business unit, every section, every department and
every employee.
FICCI CE
Vision must be a starting point
Strategy begins with the organization’s vision. From your vision must flow
your mission or strategic imperative. If your vision answers the question of
what your company wants to be or do - your mission must translate that
into particular businesses, and your goals into quantifiable targets through
which the vision will be reached.
FICCI CE
For realizing the goals of the organization, the vision must be injected into the veins of the organization, being shared, owned and lived by every single person in your company. Therefore it is very important that steps are taken in communicating the vision to the length and breadth of your company.
Vision must be injected
FICCI CE
Making it a reality
The core function of the organizational vision is to ignite your people into
thinking beyond your company’s existing capabilities and the present
environment - and only a shared vision can achieve that. After all a vision
does not depict a personal paradise, it presents the promised land.
FICCI CE
Presenting customer driven vision statements of few
organizations to enable you to revisit / frame one for your
organization...
Customer driven vision statements
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There is a great difference in an organization with a vision
statement and being a visionary organization.
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Motorola
To serve an increasingly mobile workforce and society with
the broadest line of platforms and products, based on its two
core competencies - radio communications and
semiconductors.
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Whirlpool
Grow with new opportunities and be the leader in an ever
changing global market. We will be driven by our
commitment to continuous quality improvement and
exceeding all our customers’ expectations...
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Great Eastern Shipping
With utmost consideration to safety of life and cargo and the
protection of the environment and property, our management
systems shall endeavor to produce the best results from
available resources leading to excellence.
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Larsen & Toubro
We shall be a world class company dedicated to excellence
and professionalism. Customer delight through total quality
and service shall be our guiding force...
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Arvind Mills
To achieve global dominance in select businesses, but around
our core competencies through continuous product and
technical innovations and customer orientation with focus on
cost effectiveness.
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Mukand
A company characterized by explosive
growth. Growth in business terms,
growth in character. A company with
an attitude of constant achievement,
movement, inner strength-but always
with feelings of warmth, humanity and
above all pride in ourselves. We want
to transform our Mukand into a
company that constantly amazes and
thrills us.