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FICCI CE Vision A vision is an inspirational picture of the future that can be created - offering clarity amidst confusion, hope amidst despair and unity of purpose amidst diversity of personal causes.

Vision & Vision Statements

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FICCI CE

Vision

A vision is an inspirational picture of the future that can be

created - offering clarity amidst confusion, hope amidst

despair and unity of purpose amidst diversity of personal

causes.

Establishing a vision

The organization has a much greater chance of success if it is

clear about what business it is in, where it wants to be in future

and what operating principles are important to it. It will have

even more chance of success if these are not secrets held by few

but understood in totality by all.

Vision

If the vision is not properly defined and communicated all the

efforts to improve will be futile. How can you identify the target

customers you intend to delight if you are not sure what business

you are in?. How can you develop any kind of long term plans to

stay in business, if you have no idea as to where you want to

be?.

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Organizational vision

An organizational vision offers a compelling method for

forging employees into empowered, highly motivated team. It

adds purpose to employees lives and is the cornerstone of the

strategic architecture of a truly successful organization.

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How to make a vision

A good vision statement must be rational and creative,

cerebral and passionate, demanding yet friendly.

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Step 1: Preserve the core

The vision must preserve the core competencies and values of the

organization while stimulating progress towards the future. Without the

core values, the vision will not be rooted in your company, but simply be

a product of the imagination of its creators - putting it out of reach, both in

operational and strategic terms.

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Core values

Thus $ 16 Billion Merck’s is built on its value of Corporate

social responsibility and science based innovation. Similarly $

48 Billion Sony’s vision rests on values of encouraging

individual creativity and its determination to be a pioneer.

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Step 2 : Identify core purpose

The next step after core values is to identify the core purpose of

the organization for instance the $16 billion 3M declares that its

purpose is to solve problems innovatively. Similarly $6 Billion

Nike announces that it wants to provide the experience and

emotion of competition : Winning and Crushing competitors.

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Core purpose

Your core purpose should not be confused with your current

product or target segments. It should rather be aimed at adding

value to your customer’s life through whatever product or

service is relevant.

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It is therefore the combination of your core values, core

purpose and customer driven goals for the future that will

make the basis of your vision to become a customer driven

organization.

Core purpose

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Step 3: Vision must come from employees

It is extremely important to ensure that the vision comes directly

from the employees. The organization must elicit ideas from

employees on the characteristics of their dream organization.

Combining these notions with the company’s core values and

purpose will then provide the constituents of the vision.

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The vision must be shared

The vision statement of the organization must be shared by all

the employees. It must be the starting point of a process that

culminates in setting specific quantifiable objectives for every

division or business unit, every section, every department and

every employee.

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Vision must be a starting point

Strategy begins with the organization’s vision. From your vision must flow

your mission or strategic imperative. If your vision answers the question of

what your company wants to be or do - your mission must translate that

into particular businesses, and your goals into quantifiable targets through

which the vision will be reached.

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For realizing the goals of the organization, the vision must be injected into the veins of the organization, being shared, owned and lived by every single person in your company. Therefore it is very important that steps are taken in communicating the vision to the length and breadth of your company.

Vision must be injected

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Making it a reality

The core function of the organizational vision is to ignite your people into

thinking beyond your company’s existing capabilities and the present

environment - and only a shared vision can achieve that. After all a vision

does not depict a personal paradise, it presents the promised land.

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Presenting customer driven vision statements of few

organizations to enable you to revisit / frame one for your

organization...

Customer driven vision statements

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There is a great difference in an organization with a vision

statement and being a visionary organization.

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Motorola

To serve an increasingly mobile workforce and society with

the broadest line of platforms and products, based on its two

core competencies - radio communications and

semiconductors.

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Whirlpool

Grow with new opportunities and be the leader in an ever

changing global market. We will be driven by our

commitment to continuous quality improvement and

exceeding all our customers’ expectations...

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Great Eastern Shipping

With utmost consideration to safety of life and cargo and the

protection of the environment and property, our management

systems shall endeavor to produce the best results from

available resources leading to excellence.

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Larsen & Toubro

We shall be a world class company dedicated to excellence

and professionalism. Customer delight through total quality

and service shall be our guiding force...

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Arvind Mills

To achieve global dominance in select businesses, but around

our core competencies through continuous product and

technical innovations and customer orientation with focus on

cost effectiveness.

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Mukand

A company characterized by explosive

growth. Growth in business terms,

growth in character. A company with

an attitude of constant achievement,

movement, inner strength-but always

with feelings of warmth, humanity and

above all pride in ourselves. We want

to transform our Mukand into a

company that constantly amazes and

thrills us.