Visual Rhetoric- Drunk driving

By: Hunter Harlow

Background

This image is from an internet article called, “Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads”. This is from a public service that actually paints this in handicap parking spots in order to advertise the dangers of drunk driving.

What is the situation of the ad?

Main point This picture is an attempt

to advertise to the general public that drunk driving is a very serious matter, so serious that it injures someone every 48 seconds. In other words, to many people are drinking and driving on a daily basis and it needs to be stopped.

Who is the audience?

The audience The audience is

anyone who has the ability to drink and drive. This is a universal problem, therefore the image should be brought to the attention world wide.

How does the layout of the image affect the audience?

The layout

The lighting and the emptiness of the area bring on very dull and depressing feelings. That way the writing, being bright white, really stands out.

What is the foreground of the image?

Foreground

The focal point of the image is the handicap symbol and the text below it.

What is the logical appeal of the image?

Logos

The logical appeal of the image is to never drink and drive. It can cause serious injury to yourself, or even worse, someone else.

Juxtaposition in the advertisement?

Juxtaposition

Juxtaposition can be found with the location of the handicap logo and the text below it. This shows the relationship between drunk driving and how it can cause one to be handicapped.

What is the emotional appeal of the image?

Pathos

The creator of this image is attempting to bring out sorrow from the viewers to those who have been injured because of drunk driving, and in turn, cause the audience to do what they can to stop drinking and driving.

What is the ethical appeal of the image?

Ethos

This picture can be credited because it is not a photo shopped image. Public service drunk driving ads like this were painted in parking lots across the country.

Sources Gifford, Amy. "Stop Your Boozing - 7 Ingenious Don't Drive

Drunk Ads." Inventions, Innovations and Interesting Ideas for the Inventor in All of Us. | InventorSpot. InventorSpot.com, 2006. Web. 03 Nov. 2011.<http://inventorspot.com/articles/alcohol_awareness_6123>.

Landert, Erik. "Excellent Visual Design - Drinking and Driving." ENTR 3000 Professional Communications Class Blog. Entrcommunicators.com, 14 June 2011. Web. 03 Nov. 2011. <http://entrcommunicators.blogspot.com/2011/06/excellent.html>.

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