Vivi final

Sparkle even at night Ziyu Xu, Marketing department Alina Bäsener, Marketing department 20-12-2011 Hazel® Corporation

Market & SWOT New Brand New Product Summary

Contents

• Market Research and SWOT

• New brand introduction

• New product release

• Summary


Market Research

15-2543%

26-2526%

36-4518%

46-5014%

Age of our customers


SWOT and Research

• Strength: – Success in middle age market

• Weakness:– Only focused on middle age market

• Threat:– Decrease in sales

• Opportunity:– Younger market

• Solution: New brand and product for younger market


New Brand

• Target Group:– 16-28 fashionable young women

• Branch of Hazel– Different identification– Same quality


New Brand

• Name: ViVi– Visual– Victory

• Logo– Hand: helpful– Wings: make dreams come true


Demand for different beauty products

41%

30%

18%

11%

Beauty products

Shampoos & haircareSkin carePerfumesOther


The new product

Vivi‘s magical shading

shampoo


Fashion trends for hair products


Emphasized values for customers in shading shampoos

Time Health Quality Price0

5

10

15

20

25

30

Values


Uniqueness of the product

• Skin friendly; without chemical damage to the hair

• 10 different colours

• Possibility to order special colours


Application of the magical shading shampoo

• Favourable under the shower– hair has to be wet

• A handful portion • Massage in• Lather up & leave on for 5 to 10 minutes• Rinse the hair carefully


Summary

• Market Research and SWOT• New Brand• Introduction of the new product– Application– Uniqueness


Thank you for your attention!Q&A

Documents

Vivi final