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VOTER #1
VOTER #3
VOTER #4
VOTER #5
THE COVENTIONALGOP CAMPAIGN MODEL
RADIO
GOTV CALLS
TV
Identify likely voters and target them with the specific messages from the candidate using traditional voter contact strategies
VOTER #4
CANDIDATE
DOOR-2-
DOOR
VOTER #6
VOTER #1
VOTER #3
VOTER #2
VOTER #1
VTER #3
IN 2008BARACK OBAMACHANGED THE GAME
The candidate who connects with an undecided voter through a personal relationship will win their support over the candidate who targets the same voter with a direct message.
Friend #2
Friend #3
Supporter#1
Friend #1
CANDIDATE
Friend #2
Friend #3
Supporter#1
Friend #1
Supporter#3
Friend #3
Friend #2
Friend #1
Friend #1
Friend #2
Friend #3
Supporter #2
CANDIDATE
Empower people
to connect
Reward their success
THE NEW MODEL…
FriendFriend
Friend
Motivate people to take action
PEOPLE-2-PEOPLE
NeighborsEmail
Neighborhood
Team
Fundraising Page
Issue
Group
Event
INDIVIDUAL
P2P is the practice of empowering people to leverage personal relationships to connect to people with one or more degrees of separtion.
P2P
Share
LEVERAGING PERSONAL RELATIONSHIPS TO…
The Contact Relationship diagram to the right shows an individual’s possible contacts. Everyone has contacts – and given the right set of tools, anyone can be an advocate without interupting their daily routines.
Business / Professional
Social Media Contacts
Civic & Volunteer Org.
Email Service Address Books
Family & Friends
EMPOWER, MOTIVATE & REWARD
RECRUIT CONNECT
INTERACT MULTIPLY
MY Fundraisin
g
MYDASHBOARD
MYProfile
MY Friends
MYEvents
MY Network
MYActivity
MYBlog
MY Message
s
MY Groups
MY Candidate
THE TOOLS
P2P
A personal hub for each individual to take action on your behalf from anywhere.
The dashboard provides the tools to allow your supporters to connect, network, communicate, fundraise, mobilize, recruit their personal contacts, and become your greatest advocate.
THE TOOLS Member Dashboard
View MY Dashboard
THE TOOLS Personal Profile
Gain deeper insights and cultivate stronger relationships with your supporters in a socially connected way.
Personal Profiles allow your supporters to tell you and others who they are, why they support you, what they do, how they interact, and what they want and need from you.
View Velvet’s Personal Profile
THE TOOLS MY Blog
Posting a Blog
Published Blog
View MY Blog
Users can express a viewpoint, make an announcement, seek feedback from others, or just share a thought.
Blogs allow your supporters a tool, channel, and strategy to help you spread your message through their own voices.
THE TOOLS MY Events
Anyone can host an event for your organization.
Supporters have the ability to create an event, promote it and track attendance, sell tickets and manage registration.
Host an Event
Live Event
View MY Events
THE TOOLS MY Groups
Users can organize themselves into groups or teams based on location, interest, or action.
With security features and private messaging capability, users can quickly and securely mobilize and take action.
Create a Group
Live Group
View MY Group
THE TOOLS MY Fundraising
View MY Personal Fundraising Page
Personal Fundraising Dashboard
Live Page
Give anyone the ability to easily raise money on your behalf. Our customers user's have raised nearly $500,000 from their personal contacts - that's an average of $2,155 per user - and most of them were new donors.
Users can create, edit and promote a fundraising page in seconds. Each user can monitor their progress, share their page to Facebook and Twitter, and recruit their contacts from multiple sources to donate.
THE TOOLS MY Activity
Motivate your supporters through competition using our activity point system, and allow users to earn points for actions they take on your behalf.
Easily track your top activists and reward their success.
The value of each activity is controlled and managed through the Activity Builder located in the Admin Portal under Site Builders in the Constituent section.
