Wagonheim Law welcomed Joe Natoli to our December 2012 Drink 'N Think on delivering memorable presentations. Check out our other free events at www.wagonheim.com/drink-n-think
3. youre watching a greatmovie. 3whats your attentionlevel?joe
natoli | givegoodux.com
4. but no matter how great itis... 4your attention will
stillwander.joe natoli | givegoodux.com
5. why? were wired that way. 5 associative sparks action,
words, sounds, music personal emotions are periodically hooked
focus wanders during passive activity full attention only returns
at turning pointsjoe natoli | givegoodux.com
6. mind the mentalbreaks 6 start with bold, surprising, unique
deliver rewards in time release fashion FIRST TOPIC NEXT TOPIC
build on each release BREAK to a final climax* * or multiple
climaxes :-)joe natoli | givegoodux.com
7. 7why lessreally is morejoe natoli | givegoodux.com
8. enemy, thy name isdopamine 8joe natoli | givegoodux.com
9. which is why this doesntwork 9joe natoli |
givegoodux.com
10. or this 10joe natoli | givegoodux.com
11. or this 11joe natoli | givegoodux.com
12. and this...is just beyondwords. 12joe natoli |
givegoodux.com
13. this guy cant even get itright. 13joe natoli |
givegoodux.com
14. 14finding balancejoe natoli | givegoodux.com
15. most fail twice immediately 15 when scanning, the brain
shuts off all other input more content = longer to scan audience
loses half of what you sayjoe natoli | givegoodux.com
16. so they give up on you. 16joe natoli | givegoodux.com
17. whos on first: visual orverbal? 17 use infographics that
can be scanned quickly build curiosity by revealing info in stages
punctuate each stage verbally but dont readjoe natoli |
givegoodux.com
18. these are not goodinfographics. 18joe natoli |
givegoodux.com
27. segregate with style 27 identify different types of
content: headlines, body, bullets, charts, etc. create specific
styles for each - font, weight, colorjoe natoli | givegoodux.com
apply
28. segregate with style 28 style 1 style 2 apply styles
consistently on every slide style 3 style 5joe natoli |
givegoodux.com
30. to the left, to the left 30 Completely impact
multifunctional Completely impact multifunctional processes
processes and wireless supply chains. Dynamically and wireless
supply chains. Dynamically engage business meta-services for engage
business meta-services for market- market- driven data.
Collaboratively restore cross- driven data. Collaboratively restore
cross- platform users before client-centered platform users before
client-centered manufactured products. manufactured products.
Assertively evolve long-term high-impact Assertively evolve
long-term high-impact portals through visionary solutions. portals
through visionary solutions. Professionally harness standardized
Professionally harness standardized portals portals vis-a-vis
resource maximizing deliverables. vis-a-vis resource maximizing
deliverables. Continually coordinate stand-alone Continually
coordinate stand-alone applications rather than virtual
applications rather than virtual communities. communities.joe
natoli | givegoodux.com
31. no mixing & matching 31 Centered Headline Left-Aligned
Headline Left-aligned paragraph text does Centered headlines do not
not combine well with left-aligned combine well with centered text.
headlines either. Asymmetrical line lengths of the The paragraph
competes visually paragraph can give the headline with the headline
and makes text the very difficult for the eye to track. appearance
that its slightly off- center.joe natoli | givegoodux.com
32. RULE 3 32 dont center align text. ever.for any reason.joe
natoli | givegoodux.com
33. RULE 3 33 I mean it.joe natoli | givegoodux.com
35. serif or sans? yes. 35 Some argue that sans serif typefaces
are easier to read because they are plain; others contend that
serif fonts are easier to read because the serifs draw the eye
toward the letter. Research shows no difference in comprehension,
reading speed or preference between serif and sans-serif fonts.
Some argue that sans serif typefaces are easier to read because
they are plain; others contend that serif fonts are easier to read
because the serifs draw the eye toward the letter. Research shows
no difference in comprehension, reading speed or preference between
serif and sans-serif fonts.joe natoli | givegoodux.com
36. but keep it simple. 36 There are many fonts that are easy
to read. Any of them are fine to use. but avoid a font that is so
decorative that it starts to interfere with pattern recognition in
the brain. There are many fonts that are easy to read. Any of them
are fine to use. but avoid a font that is so decorative that it
starts to interfere with pattern recognition in the brain. There
are many fonts that are easy to read. Any of them are fine to use.
but avoid a font that is so decorative that it starts to interfere
with pattern recognition in the brain.joe natoli |
givegoodux.com
37. font style affects perception 37 Tuck your chin into your
chest, and then lift your chin upward as far as possible. 6-10
repetitions. Lower your left ear toward your left shoulder and then
your right ear toward your right shoulder. 6-10 repetitions. Tuck
your chin into your chest, and then lift your chin upward as far as
possible. 6-10 repetitions. Lower your left ear toward your left
shoulder and then your right ear toward your right shoulder. 6-10
repetitions.joe natoli | givegoodux.com
38. RULE 4 38 sans or serif is fine but dont decorate.joe
natoli | givegoodux.com
39. chunk all information 39 multiple ideas competing for 1 2
attention high cognitive load = 3 no recall 4 equal visual weight =
no order or priorityjoe natoli | givegoodux.com
40. chunk all information 40 one idea per slide slide title
provides context to each idea clear visual priority enables
comprehensionjoe natoli | givegoodux.com
41. chunk all information 41joe natoli | givegoodux.com
42. RULE 5 42chunk information bycontext and priority.joe
natoli | givegoodux.com
44. makeover 1: before 44 color + font weight is all the same
info runs together no resting points cant focus on any one sentence
information overload!joe natoli | givegoodux.com
45. makeover 1: after 45 color + font weight segregate slide
title, headlines, bullet copy white space clearly defines +
separates all elements 2 major points, easy to scan (follow the
blue)joe natoli | givegoodux.com
46. which communicates moreclearly? 46joe natoli |
givegoodux.com
47. makeover 2: before 47 multicolored rules compete with text
trapped white space competes with text and rules headlines and text
are misalignedjoe natoli | givegoodux.com
48. makeover 2: after 48 fills alone are enough to separate
info chunks clear alignment of both shapes and text consistent
amounts of white spacejoe natoli | givegoodux.com increase ability
to
49. which is easier to follow? 49joe natoli |
givegoodux.com
