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anderlust 2010 ICFF and Salone Internazionale del Mobile If you don’t stop and look around once in a while, you could miss it. - Ferris Bueller

Wanderlust Furniture 2010

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From Kaleidoscope. Includes a deep look into the 2010 New York and Milan furniture fairs, as well as observations across multiple categories. www.kascope.com

Text of Wanderlust Furniture 2010

  • 1. anderlust2010 ICFF and Salone Internazionale del Mobile If you dont stop and look around once in a while, you could miss it. - Ferris Bueller

2. When We Wander...We love to wander, and we love direction. What matters to us is at the periphery and at the center.Wanderlust is our campaign to find inspiration in everything around us, no matter how small or subtle.We believe that if you look closely, every detail has its place, its potential. In the end, everythingmatters.Wanderlust aspires to be more than the collection of cool stuff you can typically find in your RSS feedeach morning. Rather, we curate and organize our collection into the most meaningful set of ideas,objects, environments, and experiences. Unlike hefty powerpoint documents touting broad, oftenintangible, macro trends, we start small and work our way out. Through this process, we know fromthe start that the opportunities we identify will be actionable and useful to our work. Because ourWanderings are already manifesting themselves in tangible ways, were inspired to adapt and reapplythem to new projects. http://kascope.com/2 3. ...We Always Come BackWe believe that small details can lead to big ideas. To find those details, Wanderlust begins its processby studying trends in the most forward-thinking industries. We love the inspiration they provide andthe level of access they offer. We then extract the higher level meaning behind each of the trendswe identify. Not all patterns grow into deeply rooted trends, and not all trends impact all businesses.However, we see all of our observations as opportunity and inspiration.Wanderlust: 2010 Furniture Fairs 3 4. We asked Kaleidoscopes Karl Ludeman to tellus a little more about his experiences this year atfurniture fairs in New York and Milan.What inspired you to make this volume ofWanderlust?We like to go places and see things and thinkabout why they are that way. Hopefully well inspireourselves and get others to think about things a littledifferently. Plus, its fun.How did the trends you identified change fromthis year to last?Most patterns we saw last year have continued tohang around, evolving or changing in different ways.One of the most interesting transitions during thepast year has been how front-and-center the DIYmovement has become. The trained and untrainedhave embraced the use of everyday materials andsought to use them in exciting new ways.What do you hope people will take away fromlooking through this document?Looking for trends will only give you a snapshot ofright now, the immediate present. But understandingthe root causes behind a given trend can give youinsight into what drives people to choose oneexperience over another.What are the root causes for the choices todaysconsumers are making?Anxiety and self-determination, which actually arenot mutually exclusive as they would seem, but eachdriven by the other. Its a vicious, beautiful, andultimately very productive cycle. 5. part one: wanderings We look to the work of designers globally for inspiration and understanding. From our observations at ICFF and Salone 2010, five key patterns emerge: DIREKT 6 (di-rekt) What would happen if you had to design with only a straight edge and a pencil? DIY12 (do it yor-self) If you build it, you will have one. FLYTTER20 (flyter) Perpetual motion. NATUUR28 (natyr) Want to get away? Do it from the com- fort of your own home. LE MONDE ANCIEN36 (le mond an-se-en) Forget your worries by remembering the past. part two: applications Wanderlust: 2010 Furniture Fairs 5 6. DIREKTDirekt (di-rekt) adj. (Direkter, Direktesten) orig. German1. straight, linear, angular2. broad, thin surfaces broken by subtle planarshifts3. simple forms with subtly disruptive details 7. TBetter BrokenEven the most subtle surface changes transform a forgettable piece offurniture into something fresh.Wanderlust: 2010 Furniture Fairs 7 8. Design should never say,Look at me. It shouldalways say, Look at this.- David Craibhttp://kascope.com/ 8 9. God is in the details.- Mies van der RoheLight & ShadeTreating light and shadow as a material, designers consider the context andenvironment of their work, not just the object itself.Wanderlust: 2010 Furniture Fairs 9 10. http://kascope.com/ 10 11. Wanderlust: 2010 Furniture Fairs 11 12. DIYDIY (d-i-y) (Do It Yourself) orig. English1. to make something on your own, with or without formal knowledge of process2. a movement to counter modern consumer cultures emphasis of relying on others to satisfy needs 13. Under the SinkThese days, if you want something, it might be better to make it yourself. Likea common sponge, what you need might be right under your sink.Wanderlust: 2010 Furniture Fairs 13 14. A thing is worth what it can dofor you, not what you choose topay for it.- John Ruskinhttp://kascope.com/ 14 15. Imagination is more important thanknowledge.- Albert EinsteinWanderlust: 2010 Furniture Fairs 15 16. http://kascope.com/ 16 17. Step One and DoneLittle-to-no assembly required means you can rearrange and repurposewhenever the mood hits. Wanderlust: 2010 Furniture Fairs 17 18. http://kascope.com/ 18 19. DIYDontTry This at HomeChances are you are already developingyour own solutions to lifes little problems.Take notice of the simple work-arounds thatthe people around you develop. For manymakers, the local hardware store (or theback of a garage) has everything they need.Changing the paradigm for high qualityfurniture allows the surface treatment of rawmaterials to transform from being unfinishedto finessed.Why do kids like building blocks so much?Because everyday they can make somethingcompletely new. Just because we dont haveofficial play-time anymore doesnt mean thatwe shouldnt be allowed the same feeling ofinvention and reinvention whenever we feellike it.The greatest thing about DIY culture is thatyou can pretty much do anything you want.So go ahead and do it!Wanderlust: 2010 Furniture Fairs 19 20. FLYTTERFlytter (fly-ter) f (Flytte, Flyttede) orig. Danish1. to move or to be in motion2. giving a static object the appearance ofmotion 21. RFreeze FrameCapturing the movement of a static piece can energize the mind as youimagine not what it is doing now, but what it will do next.Wanderlust: 2010 Furniture Fairs 21 22. Everything in the universeis moving in respect toeverything else.- Neil De Grasse Tyson http://kascope.com/ 22 23. Wanderlust: 2010 Furniture Fairs 23 24. It is our nature to bein motion; completerest is death.- Blaise Pascal http://kascope.com/ 24 25. Creative ViolenceKnowing how a surface was formed enables one to visualize the act of it being made.These memories create value over products that dont inspire the same images. Wanderlust: 2010 Furniture Fairs 25 26. I hate to advocate violence, but[its] always worked for me.- Hunter S. Thompson http://kascope.com/ 26 27. The More You KnowKnowing the story of how an object is made can change the way you look at it. Do you knowthe story behind each of these objects? STORY The holes in this were vase created by gunshots. This taglieri was modeled after one that was made over decades of use, creating the perfect cutting surface. Sculpted table surfaces leave behind witness of mans work.Wanderlust: 2010 Furniture Fairs 27 28. NATUURNatuur (natyr) n. org. Dutch1. being of, or inspired by nature2. post modern approaches to 20thcentury nature themes 29. RWanderlust: 2010 Furniture Fairs 29 30. Art New-veauNatural imagery and post-modern design sensibilities create a self-aware illusion of nature for those whose lives have been spent primarilyremoved from it. http://kascope.com/ 30 31. Wanderlust: 2010 Furniture Fairs 31 32. I can enjoy society ina room;but outdoors, natureis company enoughfor me.- William Hazlitthttp://kascope.com/ 32 33. Wanderlust: 2010 Furniture Fairs 33 34. The best time toplant a tree was20 years ago. Thenext best time isnow.- Chinese Proverbhttp://kascope.com/ 34 35. COMPARENo Interpretation NecessaryIn 2010, inspiration often takes the form of literal translation.Examine the similarities between the piece of furniture aboveand its likely inspiration below.Wanderlust: 2010 Furniture Fairs 35 36. MONDELEANCIENLe Monde Ancien (le mon-de an-se-en) origin. French1. Reference to the close of the 19thCentury, usually ascribed to theartistic climate of world weariness2. Having a desire to be part ofsomething that will last3. Classic design archetypes redonewith modern materials and processes 37. The future is no more uncertain thanthe present.- Walt Whitman Wanderlust: 2010 Furniture Fairs 37 38. Antique ChicAs we search the past for peace of mind, new colors and materialsappear unexpectedly to harmonize novelty with comforts melody.http://kascope.com/ 38 39. Wanderlust: 2010 Furniture Fairs 39 40. When people are discontent with thepresent, they begin longing for the past.- Nigel Hollis 41. Wanderlust: 2010 Furniture Fairs 41 42. http://kascope.com/ 42 43. TIMEOut with the NewIn with the OldArtists have always referenced the past, butthe reasons for doing it today may have moreto do with an uncertain future than payinghomage. Rethinking antiques with a modernaesthetic can help to create a surprisingsense of whimsy because you have no ideawhat time period youre in. And giventodays climate, that might be the point.Adults tend to be hyper-aware of things thatcan harm them, but sometimes its good tofeel like a kid again. Remember all the bestfurniture at grandmas house? By reinventingvintage styles correctly, designers can letusers fill in the blanks about the productshistory. Some will retreat to a differenttime while others will see something thatsaltogether new.Wanderlust: 2010 Furniture Fairs 43 44. Now its time to put it all together. Weve donethe deep dive during part one, and now its timeto step back and see how everything fits together,where patterns overlap, and how they might affectthe world we live in and the work we do.Trends raise our awareness of the social andcultural changes that are constantly occurringaround us. Use the predictions and observationsin this section to discover new ways to addressconsumer needs and to design new products,services or experiences. At Kaleidoscope, weexpect Wanderlust trends to inspire action.Built from tangible examples that can be easilyreapplied, each connection made in this sectionis designed for easy access. Feel free to modify orevolve the ideas to best fit your needs.Were constantly referencing our past work to seewhere patterns have held steady, transformed, ordied off. The content in this section referencespast editions of Wanderlust, so if youd like a copy,let us know.http://kascope.com/ 44 45. part two:applicationsOur applications combine hours of observationand analysis over the past few years at multipletrade shows and events. Check out our pasteditions if youd like to dive more deeply into theconcepts.TRACKER 46See how the Wanderlust observations havesustained, evolved, or faded over time.BLENDER 48Where transportation and furniture worlds collide.FORECASTER 51 Predictions for how trends impact key industries.CALL TO ACTION 55What are you waiting for?Wanderlust: 2010 Furniture Fairs4545 46. 20092010ICFF, SaloneICFF, Salone, NAIAS FLYTTER1FOLLOW THE LIGHT le MONDE ANCIEN2MASH AESTHETICS CYBORGBACK TO BAUHAUSSTRONG, SILENT3 NATUUR4SUPPLY AND DESIGN 65 DIY87 DIREKTCONCRETE JUNGLERETROSEXUALSee a trend here youre not familiar with? Let us knowand well send you one of our previous editions.http://kascope.com/46 47. Tracking Trends 1 Light continues to be a source of experimentation in design far beyond the lightingcategory. Affordable and effective lighting technologies enhance the animated, movingobjects that make up Flytter.2 Light technologies, in particular LEDs, have become more accessible and affordable.By applying light in unexpected features on cars, furniture, and other objects, designersbring their products to life in new ways.Some patterns sustain over long periods of time,some die off quickly, and others morph into 3 Trends in sustainability continue into the auto show, with an emphasis on the short term.Hybrid and eco-friendly production cars indicate the urgency with which manufacturersnew ideas. Constantly refining our point of view, are trying to provide solutions.our observations are tracked over time. Alongeach path, markers indicate key influencers and 4 An evolution of 2009s Supply & Design, Natuur adjusts the trends path slightly,incorporating realistic nature imagery and objects in a more serious tone.motivators for each trend.Tired of last years pure form of rationality, the Direkt style of modern design5incorporates subtle, idiosyncratic details to hold ones attention, while not straying forclassic Bauhaus roots.While not immediately obvious, there is a connection between Concrete Jungle6and Cyborg through the expressed importance of original, natural ingredients andcomponents.While transparency remains important across products and brands, there has been7a shift away from knowing a products lifecycle towards using a more pure, unalteredproduct in the first place.Nature remains a popular form of inspiration, with each year bringing new8interpretations and variations on the theme. Wanderlust: 2010 Furniture Fairs47 48. BLENDERReverse AbstractionA Blend of Natuur & CyborgOnce filled to the brim with abstract metaphors intended to evoke emotions It seems that the more our world advances technologically, the more itand strengthen strong bonds with users, the design world is moving awayattempts to incorporate natural forms and signals. Last year, we identifiedfrom poetry and moving towards prose. Gone are the gestures of plants andthe furniture trend Concrete Jungle, which introduces elements of natureother living things in favor of the real thing. Coat racks arent inspired by tree into our uncompromisingly modern world. This years trend emerges outbranches; they literally look like them. Cars feature leafy fabrics, lamps, andof many of the same reactions. Some consumers cope with the pace ofinterfaces. Taxidermy, perhaps the ultimate expression of literalism, appearstechnology and urbanity by surrounding themselves with reminders thatto be everywhere.simpler lifestyles still exist. Others thrive on the pressures of modern life, using Reverse Abstraction as a humorous, ironic way to show self-awareness. http://kascope.com/48 49. BLENDERDifferentiation is in the DetailsA Blend of Direkt & Strong/SilentAware of their role in encouraging rapid consumption, Designs internal For the mass consumer, access to everything is enabling people to bestruggle with this power has often resulted in products that are more simple, more discerning. Teens in Oklahoma can now easily track denim trends inaustere, long-lasting, and well-crafted. While this point of view remainedhappening Osaka. Overloaded with information, people learn how to filteruninteresting to many businesses, evolving consumer sophisticationout pushy messaging and visual noise. Economic troubles force higherindicates a shift in priorities. Products with simple impressions and refined end shoppers to be more restrained as well, since their mass counterpartssilhouettes in both automotive and furniture categories indicate a newfound disapprove of any outward expression of wealth or advantage. Regardless ofinterest in attracting consumers through curious simplicity. Once theyve class or status, everyone desires indulgences, so they head off in search ofbegun to interact with a product, consumers find these products filled with something more subtle.interesting details to delight them.Wanderlust: 2010 Furniture Fairs 49 50. BLENDERMash to the FutureA Blend of Le Monde Ancien & RetrosexualThe postmodern design world constantly references its own history The current approach is like firing a shotgun loaded with design cues fromfor inspiration. In the past years, one key decade or design movement myriad eras and movements. Weve seen mash culture in music and fashiontriumphantly reemerges for a short time to rule over its tradeshow. However, for years, and now more mass-produced objects have adopted the trend.were now seeing an explosion of experimentation with historical design.Entire cultures are now built around the pieces and parts of past generations.Everything from Victorian to Vuvuzela is appearing in the furniture world,Its important to remember that the vintage and retro themes are notwhile the automotive industry leans on redesigns of successful models fromalways about an escape for modernity, not about nostalgia. This trend is forfour different decades. Strangely enough, all these designs coexist prettyinnovators looking forward, as they use their unprecedented access to stylenicely, feeling less and less like nostalgia. Building on the Mash Aesthetics to find new solutions to new problems.trend from 2009, our post-post-modern reality relies on the juxtaposition ofonce opposing elements for new sources of innovation.http://kascope.com/ 50 51. FORECASTSimpler Times Can you tell which products are vintage and which ones are new? (We cant either.)Root trend: RetrosexualWhile the furniture and auto worlds look to the past for inspiration, new Designers can also look to the past for innovative ideas that will helpopportunities emerge in everyday consumer products through many ofproducts stand out at retail. Old school ideas applied to modern times, oftenthe same motivations. In a chaotic world, consumers respond to vintageresurrected through technological advancements, have the potential to formand retro themed packaging as it reminds them of a simpler (and highersomething groundbreaking.quality) time in their life. Brands use their heritage to reconnect with jadedconsumers and provide peace of mind. By reverting to a simple message,many products cut through marketing hype and get to the core of consumerneeds. Wanderlust: 2010 Furniture Fairs51 52. FORECASTBioelectronicRoot trend: NatuurThe more technology advances, the more people yearn to reconnect Glossy black plastic is becoming antiquated, soon to be replaced with forms,with the natural world. Bioelectronics is an emerging field, particularly in textures, and colors that remind the consumer that nature provides the besthealthcare, but we see its application across all consumer electronics. Formcolor palette. Authenticity will be a key to success in this approach; a revivalfollowing function, these electronics tend to mimic their inspiration foundof beige-colored plastics wont make the cut.in nature. We see this explicitly in furniture and automobiles, and we expectto see this trend continue to creep into more aspects of our lives. TheImage: kennymatic | Flickrnatural symbols are not a rejection of technology, it is technology and natureexisting in paradoxical harmony.http://kascope.com/52 53. FORECASTThe Car You Build YourselfRoot trend: DIYPeople have always enjoyed customizing their cars. Whether they apply has helped their service businesses, they may also be missing out on ana few crudely-placed stickers to the back windshield or replace every important return to do-it-yourself resourcefulness.mechanical component with chrome-plated aftermarket parts, it seems likeeveryone wants to make the products they own more personal. Imagine if anyone could assemble a car without instructions. While proposalslike this require a lot of investment, the auto industry aches for change.While customization grows in categories like footwear and consumerWhat if automakers created a plug and play system that allowed consumerselectronics, major automakers have yet to fully capitalize on this trend. to replace parts as easily as plugging a socket into the wall? AllowingDespite some efforts in this area, cars have become increasingly more consumers better and more intuitive access to their vehicles makes themcomplicated to repair or refine. Most automobiles cover up most of themore aware of the help they need to make their car perform at its very best.working parts under the hood, discouraging self-maintenance. While thisWanderlust: 2010 Furniture Fairs53 54. FORECASTDirekt HealthRoot trend: DirektNot surprisingly, many healthcare product providers must prioritize otherThe Direkt trend will help emerging healthcare businesses jump theaspects of their business before design. The resulting products have curve. On products, the clean, uninterrupted surfaces will emphasize thehistorically been difficult to use and intimidating for patients. Leveraging technology beneath while comforting patients through its modern appeal.design as a tool to improve recovery times and quality of care, the healthcare Especially with capital equipment, applying the Direkt aesthetic will helpindustrys perspective on design is shifting. Once technology optimizesproducts that need to retain a classic aesthetic for extended periods of time.certain processes and procedures, design becomes the key tool forIn environments, the modern-but-idiosyncratic aesthetic reminds patientsbusinesses to differentiate their offering.of their homes and aids recovery. Doctors will choose the tool that seems precise, durable, and free of excessive styling. http://kascope.com/ 54 55. Trends should raise your awareness of the social and cultural changes happening around you. Moreimportantly, they should inspire you to act. Use these trends to discover new ways to address consumerneeds through new products, interactions, or experiences.If You Dont Use It, Youll Lose ItOur call to actionAt Kaleidoscope, we like trends that inspire ideas, but we love trends that inspire action. With eachnew project, we assess the cultural landscape to identify trends and brands that are a good match. Atrend may represent an opportunity to express your brand in a new way. However, sometimes it is moreauthentic for a brand to be part of an anti-trend.To fully understand each opportunity, we immerse ourselves in the trend. We gain empathy bydesigning and interacting with a space that represents our target. Most importantly, we dont stop afterweve achieved awareness. We generate tangible directions for how our insights will inform our currentand future work.The final step is to inspire teams, seeking both excitement and investment in an idea. Through visionaryconcept work, designers envision trends through the lens of a specific product or brand. Concepts canbe quick cardboard models, life-like prototypes, or outlandish pieces solely for inspiration. Regardless,this step of creation is absolutely essential in making your ideas succeed. Good luck and have fun! Wanderlust: 2010 Furniture Fairs55 56. Thank YouWe hope you enjoyed this book and found our observations valuable. If you have questions aboutWanderlust, please contact us. We look forward to collaborating with you to bring these trends to life.Katie [email protected] This presentation is a collection of past and present work by designers around the world and does not intend to solely represent work by Kaleidoscope. Wanderlust: 2010 Furniture Fairs57 57. The refusal to rest content, the willingness to risk excesson behalf of ones obsessions, is what distinguishes artistsfrom entertainers, and what makes some artist adventurerson behalf of us all.- John Updikeanderlust