Warning: storytelling is a powerful tool.

Handle with care.

translating languages (2024)

driving trucks (2027)

working in retail (2031)

write a bestselling book (2049)

working as a surgeon (2053)

writing high school essays (2026)

Kilo (K) = 1,000 = 103 decimal

Kibi (Ki) = 1,024 = 210 binary

Mega (M) = 1,000,000 = 106 decimal

Mebi (Mi) = 1,048,576 = 220 binary

Giga (G) = 1,000,000,000 = 109 decimal

Gibi (Gi) = 1,073,741,824 = 230 binary

Tera (T) = 1,000,000,000,000 = 1012 decimal

Tebi (Ti) = 1,099,511,627,776 = 240 binary

Peta (P) = 1,000,000,000,000,000 = 1015 decimal

Pebi (Pi) = 1,125,899,906,842,624 = 250 binary

Exa (E) = 1,000,000,000,000,000,000 = 1018 decimal

Exbi (Ei) = 1,152,921,504,606,846,976 = 260 binary

Zetta (Z) = 1,000,000,000,000,000,000,000 = 1021 decimal

Zebi (Zi) = 1,180,591,620,717,411,303,424 = 270 binary

Yotta (Y) = 1,000,000,000,000,000,000,000,000 = 1024 decimal

Yobi (Yi) = 1,208,925,819,614,629,174,706,176 = 280 binary

Gathers it Finds its

patterns

Makes it

actionable

Automates

its collection

Makes it

come alive

Amplifying human ingenuity

What is storytelling?

Not storytelling

Opinions, assertions, facts,

data, ideas, arguments,

possibilities

Ads or marketing

Exploitation

Posting content on social

channels and calling it “stories”

The emotional transfer of

information (opinions,

assertions, facts, data, ideas,

and arguments) through the

introduction of a character,

plot, and conclusion.

Storytelling

@mirirod#RaganContent

Dopamine

Cortisol

Endorphins

Oxytocin

@mirirod#RaganContent

+22X memorable

Prompts action

Creates connections

Builds trust

@mirirod#RaganContent

Where to begin?

What emotions are you seeking to evoke?

What happens to the character in the story?

How many story design concepts can we get?

Which story concepts will work best for your audience?

What emotions did the story evoke?

DesignThinking

empathize

define

ideateprototype

test

“empathy is theexperience

of understanding another person's

thoughts, feelings, and condition

from his or her point of view, rather than from

one's own”

designing your storyempathize

VS

AtheistMuslimScientologist

Find a universal truth (What feeling is your story going to spark?)

designing your brand storyempathize

A PC on every desk

and every home.

Bill Gates, 1990s

Empower every person

and every organization on the

planet to achieve more.

Satya Nadella, today

the hero in the story.

• Story topics: Who and what is this story about?

• List story characters• Messaging based on

universal truth

designing your brand storydefine

• What if you replaced a character

• What if you modified the plot

• What if you eliminated something

from the message

• What if you added or replaced

something in the story

• What if you combined something

in the story

designing your brand storyideate

• Story structure

• Story elements (voice,

personality)

• What story form lands

well (video, podcast,

mini-stories)

• Frequency of story being

told

• Channels to tell story

designing your brand storyprototype

• Ask yourself: did the story

evoke the emotion we wanted?

• Change something

• Test again

designing your storytest

Don’t forget!

Do it with heart.

if it doesn’t have a character, plot

and conclusion, it’s not a story

stories are for your audience, not to

your audience (empathy, authenticity)

ideate, ideate, ideate