Warsaw good practices

Karolina IwińskaI-SPEED project coordinator

Issue tackled:

To build a brand of the City of Warsaw - bringing back the truth and memory about the Chopin’s connection with Warsaw and celebrate 200th anniversary of composer's birth with wide exploitatation of innovative ICT solutions and tools

Chopin’s Year 2010

Results of Chopin’s Year 2010 raising Varsavians’ awareness on the fact that Chopin

was the most connected with Warsaw +5% raising Varsavians’ awareness on the fact that Chopin spent his

childhood and grew up in Warsaw +13% overcoming declining tendency in tourist movement in Warsaw livening up a local community thanks to numerous events, concerts, exhibitions etc. improving the quality of public space certain area by

conducting infrastructural investments starting the process of building Warsaw’s brand as a city of Chopin, music and culture

PolishGuideIssue tackled:

To enable football fans, tourists and visitors to plan their trip and stay in Poland during UEFA EURO 2012™Tournament

To provide one source of comprehensive information related to the UEFA EURO 2012™ in Poland;, to facilitate trip planning, to promote Poland and to provide information on host cities’ tourist offer and attraction.

Results: 1 mln fallowers and a great success of the event

http://www.youtube.com/watch?v=vrJ8-XLj6NU

Thank you for attention

Karolina IwińskaCity of WarsawEuropean Funds and Economic Development DepartmentDefilad Square 1, 00-901 WarsawPh: +48 22 443 02 39e-mail: k.iwinska@um.warszawa.plwww.um.warszawa.pl