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Washingtonpost.com Multimedia
October 1, 2006
Competitive Convergence
Philosophy & Staffing
Philosophy• The story is more important than the storyteller.• We strive for subject-driven narrative where people,
places, and events drive the visual story.• Footage from the field is more important than in-studio
presentation.• Showing is better than telling. We trust our audience to
understand our narratives and draw their own conclusions.
• Experimentation with visual language and narrative structure is continuous. We expect our shooters, editors, producers, and audience to help shape our quest for meaningful innovation.
Staffing• Split between video/photo/audio producers.• Split between unfolding news and feature
contextual packages.• Cover news desk 18 hours per day, seven days
per week.• Five full-time video journalists, two full-time
video editors, one part-time video editor, five full-time photo editors, three part-time photo editors, two full-time audio producers supporting Washington Post Radio.
The Converged Newsroom
The Converged Newsroom• The newspaper and web site each
maintain television studios, where we produce:
– Interviews with Post and Post.com journalists for use on local and national broadcasts, or for the web site.
– Audio/video podcasts.– Thrice-daily live business reports for the local
NBC affiliate.
The Converged Newsroom
• washingtonpost.com has a multimedia control room, where we produce:
– Breaking news audio and video for the site.– Video content shot by Post and post.com
reporters.– All of washingtonpost.com’s contributions to
Washington Post Radio.– Documentary video work shot by
washingtonpost.com video journalists
The Converged Newsroom• The newspaper and web site each have
built radio studios, where we produce:– More than 10 hours a day of programming for
Washington Post Radio.– Fifteen live daily newscasts for Washington
Post Radio.– Audio podcasts off of radio programming.– Narrated photo galleries.
The Converged Newsroom• washingtonpost.com recently began
supplying Post reporters with cameras that can produce video, audio or photos.
– Approximately 50 reporters now have the equipment.
– washingtonpost.com handles the training.– We are now running 6-8 reporter-shot videos
per week.
The Results
2006 Emmy Awards
National Competition• Outstanding Achievement in
Content for Non-Traditional Delivery Platforms
– Travis Fox, Coverage of Hurricane Katrina
Local Competition• Best Public/Current/Community
Affairs Program or Special– Ben de la Cruz for his "Homeless in
D.C. Series"
National Press Photographers AssociationAnnual Video Contest• 1st place, Web content: Travis Fox,
“Living in Deserted New Orleans”• 2nd place, General News Special Effects:
Pierre Kattar, “Antiwar Protest”• 3rd place, General: Ben de la Cruz,
“Missing Connections in New Orleans”3rd place, Web content: Travis Fox, “Voice from the Line”
• 3rd place, Editor's Feature: Travis Fox, “Chathura’s Story of the Tsunami”
• Honorable Mention, Topical Category (Hurricanes): Travis Fox,“US Army Patrols New Orleans”
• Honorable Mention, Editor's Feature: Travis Fox, “Sunday Mass for Pope John Paul II"
White House News Photographers Association
Annual Video Contest
• Washingtonpost.com won 31 of the 90 prizes awarded.
White House News Photographers Association
Annual Video Contest• Editor of the Year: Travis Fox• 1st place: Documentary, Travis Fox: Inside Egypt's Opposition• 1st place, General News: Travis Fox, In Line at Rosa Parks
Funeral• 1st place, Day Feature: Travis Fox, U.S. Army Patrols New
Orleans• 1st place, Sports: Jenn Crandall, Gridiron Divas• 1st place, Political: Travis Fox, Senate Intelligence• 1st place, News Feature Editing: Travis Fox, Voices From the
Line• 1st place, Presidential/Politics Editing: Christina Pino-Marina and
Ben de la Cruz, Immigration Issue Heats Up in Herndon
White House News Photographers Association
Annual Video Contest• 2nd place, Spot News: Pierre Kattar, Journalist Assassinated• 2nd place, News Feature: Travis Fox, Returning to Flooded New
Orleans• 2nd place, Sports: Travis Fox, D.C. United's Biggest Fan• 2nd place, Audio: Travis Fox, The Funeral of Pope John Paul II• 2nd place, Same-Day Editing: Travis Fox, U.S. Army Patrols New
Orleans• 2nd place, Sports Editing: Travis Fox, D.C. United's Biggest Fan• 3rd place, Feature: Travis Fox, Tsunami Mass Grave• 3rd place, News Special Reports/Series: Travis Fox, Still Living in
Tents, a Year After the Tsunami• 3rd place, Network: Travis Fox, Fueling Azerbaijan's Future• 3rd place, Spot News Editing: Pierre Kattar, Journalist Assassinated
White House News Photographers Association
Annual Video Contest• 3rd place, Documentary Editing: Travis Fox, Inside Egypt's
Opposition• Award of Excellence, Spot News: Pierre Kattar, Antiwar Protest • Award of Excellence, Day Feature: Pierre Kattar, Student Bus
Rally in Beirut• Award of Excellence, News Feature: Pierre Kattar, D.C.'s Papal
Museum• Award of Excellence, Feature: Ben de la Cruz, A Jazzman
Returns• Award of Excellence, News Special Reports/Series: Christina
Pino-Marina, A Life Lived in 4/4 Time
White House News Photographers Association
Annual Video Contest• Award of Excellence, News Special Reports/Series: John
Poole and Jenn Crandall, The Sheriff of Gay Washington• Award of Excellence, Same-Day Editing: Pierre Kattar,
Gubernatorial Kickoff• Award of Excellence, Same-Day Editing: Christina Pino-
Marina, Surviving War, Then Katrina• Award of Excellence, Editing Short Form: Travis Fox,
Living in Flooded New Orleans
White House News Photographers Association
Annual Video Contest
• Award of Excellence, Sports Editing: Ben de la Cruz, Neighborhood Fight Night
• Award of Excellence, Sports Editing: Christina Pino-Marina, From Russia, With Game
• Award of Excellence, Presidential/Politics Editing: John Poole, Congress Plays Ball
Challenges
Strategic Challenges• Traffic to web video isn’t where it needs to be.• Broadcast-affiliated Web sites have a significant natural
advantage in the multimedia space.• Search engines still don’t do a good job of indexing
multimedia content.• Multimedia content is expensive and time-consuming to
produce.• Multimedia content is not yet driving significant ad
revenue, although things are looking up.
Operational Challenges• Time pressure is constant and ferocious. Demand is 24/7;
staffing is not. There’s often and single editor on duty nights and weekends, and overnight, no support at all.
• Content must be built with different rhythms than the newspaper, i.e. we need to react in moment and adjust over time as new material arrives.
• Publication is the beginning of distribution process, not the end — content is often updated to add new material, etc.
• Syndication over multiple platforms requires strong upfront conceptualization of content.
• Syndication often requires re-editing, re-encoding of video and audio assets.
Strategy• Continue to build upon washingtonpost.com’s outstanding
reputation in the multimedia space.• Generate more multimedia content by equipping willing
reporters with multi-use devices that can generate audio, video or photos.
• Seek distribution opportunities through broadcast and Web outlets.
• Create strategy to allow us to feature high-quality, externally produced video, a la HBO documentaries.
• Generate more streams via deals with local TV stations, cable outlets.
• Experiment with ways to get our multimedia content on alternative devices, i.e. iPods, cell phones, etc.
• Sell more high-margin video ads to support the cost of creation.
Thank You
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