Wayne Carter

Executive Director

The Main Street Approach

By The National Main Street Center of theNational Trust for Historic Preservation© 2004

The Main Street Approach to

Commercial District Revitalization

Four Point Approach

Design Economic Restructuring

Organization Promotion

Issues

Why Do Special Events?

Build sense of Community

Draw attention to Downtown

Make Cash Registers Ring

Special Events Promotion“Putting feet on the street”

Don’t confuse Special Events with fundraisers!

DeLand Bike Rally

Must Have Great Partnerships

Street Closurers

Alcohol

DeLand Fall Festival of the Arts- 170 artists

DeLand Craft Show- 120 vendors--

Same large foot print

Closes US 17-92

Partnerships- City/FDOT

Monsters on Main

Veteran’s Day Parade

Smaller Footprint

Tropical Night- W. Indiana Ave.

Steel Drum Band

Hoola Hoop Contest

Hat Contest

Merchant Open House

Florida Wildflower and Garden Festival

Partners with DeLand Outdoor Art Festival

Shares Advertising

Bus from Downtown to Earl Brown Park

There’s Always Something Happening in DeLand!

Events:

Build Sense of Community

Keep focus on Downtown

Make Cash Registers Ring

Good Events:

Have Music

Have Fun Food & Drinks on the Street

Have Overlapping Activities

Appeal to Different Ages

Questions