Ways to make your job easier Ways to make your job easier and your program more and your program more

successful!successful!

College BloodCollege BloodCollectionsCollections

The good and bad The good and bad about college about college

blood collection blood collection programsprograms

Donors for lifeDonors for life

•Community responsibility program

•First time donor fears

College websiteCollege website - what can you find - what can you find

there?there? email addressesemail addresses

college calendarcollege calendar

contacts for clubs and orgs.contacts for clubs and orgs.

Online Scheduling of donors and Online Scheduling of donors and volunteersvolunteers

eDonoreDonor

www.volunteer.psu.edu/redcrosswww.volunteer.psu.edu/redcross

The Virtual WorldThe Virtual WorldEveryone is online - Everyone is online -

especially college especially college communities!communities!

Information TechnologyInformation TechnologyDonor SchedulingDonor Scheduling

e-Donor Scheduling Systeme-Donor Scheduling Systemwww.givelife.orgwww.givelife.org or or www.psuredcross.orgwww.psuredcross.org

Every blood drive on Every blood drive on campus is onlinecampus is online

Over 20,000 appointments Over 20,000 appointments since September 2005since September 2005

66% fill rate66% fill rate Automatic confirmation and Automatic confirmation and

reminderreminder MUST have a system to MUST have a system to

honor appointmentshonor appointments

Information TechnologyInformation TechnologyPenn State Penn State

Student Red Cross Club WebsiteStudent Red Cross Club Websitewww.psuredcross.orgwww.psuredcross.org

All campus blood drive info thereAll campus blood drive info there Donors go to this site to scheduleDonors go to this site to schedule Link to e-Donor scheduling systemLink to e-Donor scheduling system Eligibility info and links found thereEligibility info and links found there Club happenings and eventsClub happenings and events

Information TechnologyInformation TechnologyVolunteer SchedulingVolunteer Scheduling

www.volunteer.psu.eduwww.volunteer.psu.edu//redcross redcross

Developed by SRCC member.Developed by SRCC member. Now is Penn State’s volunteer Now is Penn State’s volunteer

scheduling system for for all PSU scheduling system for for all PSU service organizations. service organizations.

All volunteers schedule their own All volunteers schedule their own shifts.shifts.

Automatic confirmation and Automatic confirmation and reminder email.reminder email.

Sponsor groups can enter Sponsor groups can enter volunteers, look at their drive list, volunteers, look at their drive list, print the volunteer schedule, or print the volunteer schedule, or track attendance after the drivetrack attendance after the drive

Donations are CyclicDonations are CyclicFiscal Year 2007-2008 at PSU; Goal – 7004, Collected -

7865

0

500

1000

1500

2000

Jul A S O N D J F M A M J

Goal 2007-2008 Collected 07-08

Events – Early Year Drives Events – Early Year Drives Build donor base for the yearBuild donor base for the year

• Why not in September?

• Get them ready to donate all year - get them to come back

• First drive of the year - no real student donor base-you’ll have to build it

• Have FOOD and giveaways!

•15th year – PSU 10, MSU 5•2008 PSU – 2199, MSU 1861•Over 4,000 units collected in about 2.5 weeks

Events – Challenges and CompetitionsEvents – Challenges and Competitions

Penn State – Michigan StatePenn State – Michigan StateBlood Donor ChallengeBlood Donor Challenge

Blood Drive as an EventBlood Drive as an EventKnow what is happening on Know what is happening on

campus – partner with it.campus – partner with it.

• Pre-THON: 1352 units, 50 first timers

• 2009: 2889 units with 906 first timers!

THON: Penn State Dance MarathonPartnership with THON. All blood drives during

December, January and February are THON-sanctioned events. In return, $2 to THON for every

presenting donor

Other Blood Drive EventsOther Blood Drive Events

Theme Blood Drives-the sky’s the limitTheme Blood Drives-the sky’s the limit

• Luau• Carnival• Beach Party

• Games• Prizes• Food• Everyone wins!

In Between DrivesIn Between Drives

Know your schools calendar of events.

Plan

around an event.

Appointments are recommended. Visit psuredcross.org.

Tuesday, October 18th 10am-4pm

HUB-Heritage Hall

Sponsored by the Penn State Homecoming Committee: homecoming.psu.edu

New sponsors each year, New sponsors each year, sometimes each semestersometimes each semester

Have to start over all the Have to start over all the timetime

Revolving door of Revolving door of sponsor contactssponsor contacts

Campus Sponsoring Groups

Community service aspect in charter.

Don’t count out the faculty and staff

The more the merrier

Campus Sponsoring Groups

Responsibilities of a sponsorPublicityVolunteering at the drive

Including day of recruitmentDONOR RECRUITMENT

Recruitment team or committee

Campus Sponsoring Groups

Planning Meeting Verify place, time, and date Give the goal and overall picture Number needed in the door –

deferral rate Number of sign ups needed Expectations How to recruit

RA PacketsRA PacketsMailbox insertsMailbox insertsPost cards through campus mailPost cards through campus mailClass announcementsClass announcementsSign up tablesSign up tablesCallingCallingFacebook events, Twitter etcFacebook events, Twitter etc

Recruiting Outside the Recruiting Outside the BoxBox

Who will do it and how?Who will do it and how?

Interns

“Free labor” in exchange for experience and a recommendation!

Orientation What they can do Majors – Communications, Public

Relations, Journalism, Health Planning Admin., Human Services, Events Management

Student Red Cross Club

Co-sponsor of every blood drive on campus

Reason we can do what we do on campus – underlying organization for all blood drives.

SRCC does primarily Blood Services but does other RC area.

Student Red Cross Club

Student Red Cross Club

Student Red Cross Club

Unique SRCC Programs

On-Site Coordinators VIP Program Freshmen Seminar

Program

ConclusionConclusion Your job is to make them donors for Your job is to make them donors for

lifelife Use information technology – don’t be Use information technology – don’t be

afraid of it.afraid of it. Create campaigns/events around Create campaigns/events around

cyclic collectionscyclic collections Find good sponsor groups and give Find good sponsor groups and give

them the tools to do a good jobthem the tools to do a good job Find creative recruitment techniques Find creative recruitment techniques

that will work for your campusthat will work for your campusThis presentation is in memory of Taunia Oechslin who whole-

heartedly supported Penn State’s program both financially and in allowing us to function non-traditionally.