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12 June 2013
MetropolitanRepublic and Quirk appointed agencies for World
Design
Capital Cape Town 2014
After a comprehensive review of the agency landscape, Cape
Town
Design NPC, the implementation agency for World Design Capital
Cape
Town 2014 (WDC 2014) is pleased to announce the two
successful
agencies that will manage the account.
MetropolitanRepublic (Cape Town) will take responsibility for
the
Above-The-Line communications and branding requirements,
while
Quirk will manage the digital needs of WDC 2014.
With the guidance of the Advertising and Communications
Association
of SA (ACASA), a short-list of agencies were identified and
invited to
participate in the pitch for the WDC 2014 account.
Commenting on the outcome of the appointments, Andre Hbner of
the
WDC 2014 Communications and Marketing team, said: "Whilst
were
excited at the prospect of working with our new
communications
partners, we appreciate the tremendous amount of work put in by
the
other bidding agencies.
Quirk MD, James McKay said: "Quirk is grateful and proud to be
part of
the World Design Capital team. Our company is passionate about
great
work that makes a positive difference. This initiative is going
to be huge
for the city of Cape Town and the country.
Paul Warner, Chief Creative Strategist and Founder of the
MetropolitanRepublic group, said: We have a proven track-record
in
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Africa for solving business problems with highly creative
thinking. Were
incredibly proud of the team for winning World Design
Capital.
Ends
ABOUT CAPE TOWN DESIGN NPC: Cape Town Design NPC is the
implementation company of World Design Capital Cape Town 2014.
As
an independent, not-for-profit organisation, the
implementation
company is responsible for ensuring the requirements of the WDC
2014
host city agreements are met, and that the programme delivery
is
aligned with Cape Towns vision of bridging historic divides
and
repositioning the city for a sustainable, inclusive future
through design.
Issued by: Cape Town Design NPC.
For more information, please contact:
Priscilla Urquhart
PR and Media Manager
[email protected]/ 082 852 2428
mailto:[email protected]:[email protected]:[email protected]
