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We are a focused and dynamic company developing advanced
technologies, products and services that
harness the power of Artificial Intelligence,
Deep Learning and Computer Vision.
Who we are
Founder and CEO of Eyra, Saverio is passionate about machine learning,
computer vision and robotics. Both engineer and entrepreneur, in 2015 he
obtained a double MSc/MEng in Advanced Robotics from the École
Centrale de Nantes and the University of Genoa. He has also obtained a
degree in management from ISICT and a BSc in Biomedical Engineering
from the University of Genoa. In November 2016, he was invited as a
guest lecturer by Stanford University. In 2017, he was included in Forbes’
“30 Under 30 Europe” list, which featured young innovators, entrepreneurs
and leaders across Europe.
Saverio Murgia (CEO & co-founder)
Founder and CTO of Eyra, Luca is proficient in artificial vision, programming
and software engineering. He is passionate about GPGPU and designing
system architectures. As a biomedical engineer, he worked on bio-inspired
computational models for vision. He has also obtained a degree in
management from ISICT-Genoa. In 2017, he was included in Forbes’ “30
Under 30 Europe” list, which featured young innovators, entrepreneurs
and leaders across Europe.
Luca Nardelli (CTO & co-founder)
We create devices that are truly
intelligent. Our devices are able to
identify patterns in raw data and learn
how to make smart decisions.
Artificial intelligence
We combine the most advanced
technology in the robotics field with the
immediacy and user-friendliness of
wearable devices.
Robotics and wearable devices
We work to improve the quality of life of
people who have a serious disorder or a
disability condition.
Health tech
What we do
Our first product: Horus
The invisible made audible
Horus observes, understands and describes the environment to its user,
providing useful information through an audio interface.
What Horus is
Horus aids people with visual impairments
Retinitis pigmentosa Cataract Glaucoma
Macular degeneration Diabetic retinopathy Complete blindness
30 million people among the world’s visually impaired live in high-income settings and they spend on average $90
Bn* a year in assistive technology.
Overview: blindness in the world
Visually impaired
285 M
Blind (Estimate)
54 M
2015 2020
Blind
39 M
Time (Global data source: WHO, IBU)
*$3,000 per person a year in assistive technologies and similar products
Horus can change lives
When I left home, I was afraid that this
product demonstration would be
disappointing, so I decided to keep my
expectations low. Fortunately, I was
wrong and using Horus was a truly
great experience. I am overjoyed!
Sergio Muzzolon
What Our Beta Testers are Saying
For the last two years, I’ve been saving
all the money I have received for
Christmas and for my birthday so that I
can buy Horus as soon as it’s released.
Vania Cappi Costantino Coco
What I like about you guys is that you
don't just want to offer a standard
product, but you want to change
people’s lives for real!
100+ hours
Video recorded testing Pool of testers
Beta testing
60 people
Current functionalities
Facial recognitionText reading Object recognition
Future functionalities
Scene descriptionMobility assistance Beacon technology Remote assistance
Functionalities can be added through Over The Air software updates
How it works
USB 3.0
Stereo Camera
IMU
Bone Conduction
Battery 6500mAH
(8hrs)
WI-FI - BT
CPU Nvidia K1
External Input Acquisition Data Processing
The cameras acquire images, which are processed by the CPU and turned into audio information for the user to hear in real time through bone
conduction. No internet connection is required.
Target personas
Young
They are: independent, enthusiastic, online.
How we reach them: website, social networks, newsletter, e-Commerce.
Middle aged
They are: motivated, aware, technologically literate.
How we reach them: website, newsletter, associations, e-mail, teleselling, retailers.
Elderly
They are: positive, self-sufficient.
How we reach them: associations for the blind, relatives, offline retailers.
Traction
Spontaneous applications to buy Horus before its
official release
• No advertisements
• 199 applications from Italy
• 20 have been selected to try Horus in advance
• 80% were positively impressed
• 50% would have bought it immediately
Worldwide USA Italy
Months
People
441
199
98
0
50
100
150
200
250
300
350
400
450
500
Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17
Commercial strategy
Lead generation Lead conversion After-sales services
Promotional events
Showroom (POS)
Online communication
Trade fairs
Assistance
Tele-assistance
Paid training programs
Phone calls
Offline retailers
Accessible
e-commerce portal
Emails
Sell in & Sell out Sell out Sell in
FDA & CE Marking
Horus is a Class I medical device and, while it requires testing and appropriate quality control procedures, it does
NOT require pre-market approval
In the European Union:
CE marking (through self declaration) allows for Horus to be sold in the EU
In the United States:
FDA: Class I (general controls, 886.5900 electronic vision aids ). The device is exempt from the premarket
notification procedures
FCC
Timeline
20152014 2016 2018 20192017
Q1
2017
Q3
2017
Q4
2018
Q1
Idea
First prototypes
Seed round
900K
Demo Events Series A & CE
mark
Market entry Market
expansion
(UK, USA,
Ireland)
Market
expansion
(Europe,
Canada, China)
Market
expansion
(Australia,
Japan)
Horus V2
Stage 1 Stage 2 Stage 3
Direct sale Direct sale Direct sale
Additional services
B2C
(Remote Assistance)
Additional services
B2C
(Remote Assistance)
Services sale
B2B
(Beacon,
Advertisement)
Business model evolution
Critical Mass Critical Mass
Financial forecast
Gross Profit
Revenue
Figures refer to direct sales of Horus only
0
5
10
15
20
25
2017 2018 2019
Years
M USD
Units 1,100 7,600 13,000
Competitors (Functionalities)
Text reading
Object recognition
Facial recognition
Blind and low vision users ~
Bluetooth/WiFi
Price $2,000 $3,500 ?
Mobility Assistance*
Scene Description*
HORUS
Competitor 1
ORCAM
Competitor 2
ORIENSE
* Future functionalities
Intellectual Property
Patents
Patent Pending in USA (through PCT)
n° 15506935
Patent Pending in EU (through PCT)
n° PCT/IB2015/056591
Patent (granted) in Italy
n° 0001427618 9 Oct 2015
Trade Secret
State of the art proprietary Machine
Learning/Computer Vision algorithms
Well developed supply chain
and hardware design
Data Collection and Collective Learning
OTA
updates
Server
Data
Collection
Server
Text
Faces
Objects + labels
Data + label (Audio)
Update (Internet)
Anonymous Data
Audio labels Text
Data collected by Horus, including audio labels assigned to different objects, is sent to a server and used to train our machine learning models. The results of this
training are sent back to all Horus devices through regular updates, guaranteeing improved results over time. The data collected from the devices, as well as the
labeling work done by our users for free, is very valuable to Eyra.
NOTE: Data is collected in anonymous form. Labels assigned by users to specific faces are not collected. An arbitrary ID is assigned automatically to each face.
Collective
Machine
Learning
Supply chain
Over the years, we have built a high quality supply chain (names redacted for confidentiality)
● Supplier 1
Pocket unit’s PCB
● Supplier 2
Sensor board and camera
● Supplier 3
Pocket unit’s plastic
● Supplier 4
Cables
● Supplier 5
Wearable unit’s plastic and
bone conduction system
● Supplier 6
Batteries
IBM Smart Camp
Winners of IBM
SmartCamp 2015
Forbes 2017
30 under 30
TIM #WCAP
Acceleration program TIM
#WCAP
EIT ICT Labs
3rd Prize EIT ICT Labs
MIT Smart&Disruptive
“Smart & Disruptive
Companies 2015” Italy
Unicredit Start Lab
2nd Prize UniCredit Start
Lab 2015
NVIDIA 2016
Social Innovation Award
GTC16
Achievements & Awards
Total capital raised
$ 1.2 M
Seeking
$6M Series A
Commercialization of Horus
R&D and IP consolidation in AI & Computer Vision
