Wealth Transfer

Cincinnati, Ohio

Policy Series 0701-3030 WSA0506-320, 0506-320-U0506-100, 0506-100-U

Rider Series9401-540, 9401-581-U, 9401-670, 9401-671, 0010-620, 0010-602, 0010-675

AM002 0801Legacy Master® is issued by Western-Southern Life Assurance Company. Superior Value Life is issued by The Western and Southern Life Insurance Company. Economy Life is issued by The Western and Southern Life Insurance Company. WESTERN-SOUTHERN LIFE® Copyright January 2008.

1 of 14

WEALTHWEALTH

TRANSFERTRANSFER

STRATEGIESSTRATEGIES

WEALTHWEALTH

TRANSFERTRANSFER


FITTING THE FITTING THE PIECES PIECES

TOGETHERTOGETHER

Legacy Master® is issued by Western-Southern Life Assurance Company. Superior Value Life is issued by The Western and Southern Life Insurance Company. Economy Life is issued by The Western and Southern Life Insurance Company. WESTERN-SOUTHERN LIFE® Copyright January 2008.

WEALTHWEALTH

TRANSFERTRANSFER


Maximize and preserve assetsMaximize and preserve assets Allows for the orderly transfer of assetsAllows for the orderly transfer of assets Minimizes taxes and costsMinimizes taxes and costs

Your Legacy

WhyWhy Wealth Transfer?Wealth Transfer?

3 of 14

WEALTHWEALTH

TRANSFERTRANSFER


Why use life insurance to Why use life insurance to transfer wealth?transfer wealth?

Financial AssetFinancial Asset Taxes at DeathTaxes at DeathQualified Plans Qualified Plans (401(k), IRA, etc.)(401(k), IRA, etc.)

Entire value is Entire value is taxable incometaxable income

Non-qualified Plans Non-qualified Plans (NQ annuities)(NQ annuities)

Gain is taxable Gain is taxable incomeincome

Life InsuranceLife Insurance Death benefit is not Death benefit is not taxable incometaxable income

Western & Southern Life does not give legal or tax advice. Any discussion of federal taxes in this presentation is not intended to be complete or cover all situations. The comments are general in nature and should not be considered tax advice. Your should consult counsel or other specialized advisor for more complete information.

Financial assets are not taxed the sameFinancial assets are not taxed the same

4 of 14

WEALTHWEALTH

TRANSFERTRANSFER


Three major advantagesThree major advantages Tax BenefitsTax Benefits

Growth PotentialGrowth Potential

GuaranteesGuarantees

Life insurance maximizes Life insurance maximizes transfer of wealth to transfer of wealth to beneficiariesbeneficiaries

Not a deposit. Not FDIC-insured. Not insured by any federal government agency. Not guaranteed by Fort Washington Savings Company. May go down in value.

5 of 14

WEALTHWEALTH

TRANSFERTRANSFER


Death benefit is paid to your beneficiary Death benefit is paid to your beneficiary income tax freeincome tax free Multiple beneficiaries are allowedMultiple beneficiaries are allowed

Your beneficiary may be a family member, Your beneficiary may be a family member, charity, close friend, or caregivercharity, close friend, or caregiver

Cash values grow income tax deferredCash values grow income tax deferred

Tax BenefitsTax Benefits

6 of 14

WEALTHWEALTH

TRANSFERTRANSFER


You may access cash for emergenciesYou may access cash for emergencies

Policy loansPolicy loans

Partial surrendersPartial surrenders

Accelerated Death Benefit Rider, where Accelerated Death Benefit Rider, where approved and availableapproved and available

Waiver of surrender charges for qualifying Waiver of surrender charges for qualifying nursing home or hospital confinement where nursing home or hospital confinement where availableavailable

Cash for EmergenciesCash for Emergencies

* In most cases, this policy could be a Modified Endowment Contract, as defined by IRC 7702A. As such, loans and partial surrenders are taxable to the extent of any gain in the policy. Also, loans and full or partial surrenders before age 591/2 may be subject to a 10% penalty tax.

7 of 14

WEALTHWEALTH

TRANSFERTRANSFER


Create a large, and immediate, Create a large, and immediate, income tax free death benefitincome tax free death benefit

Creating A LegacyCreating A Legacy

8 of 14

WEALTHWEALTH

TRANSFERTRANSFER


The death benefit and cash values are The death benefit and cash values are guaranteed for the insured’s lifetime*guaranteed for the insured’s lifetime*

No Market Risk FluctuationsNo Market Risk Fluctuations

Life insurance proceeds are not subject to Life insurance proceeds are not subject to the cost and delays of probatethe cost and delays of probate

GuaranteesGuarantees

•*Unless the policy ends prematurely due to cash surrender or excessive policy loan.

9 of 14

WEALTHWEALTH

TRANSFERTRANSFER


Single PremiumSingle Premium Legacy MasterLegacy Master®®

Periodic Premium PaymentsPeriodic Premium Payments Superior Value LifeSuperior Value Life

Economy LifeEconomy Life

Universal LifeUniversal Life

Payment OptionsPayment Options

10 of 14

WEALTHWEALTH

TRANSFERTRANSFER


Gives you Gives you ControlControl and offers Peace of Mind and offers Peace of Mind

Increases the estate value Increases the estate value immediatelyimmediately

Death benefit paid to heirs is Death benefit paid to heirs is not subjectnot subject to to income taxincome tax

GuaranteedGuaranteed Death Benefit and Cash Values* Death Benefit and Cash Values*

Death Benefit is Death Benefit is not subjectnot subject to probate to probate proceedingsproceedings

Can beCan be accessed in the event of an emergency accessed in the event of an emergency

Benefits to YouBenefits to You

* Unless the policy ends prematurely due to cash surrender or excessive policy loan. 11 of 14

WEALTHWEALTH

TRANSFERTRANSFER


Holds the following ratings awarded by three Holds the following ratings awarded by three highly respected, independent insurance-rating highly respected, independent insurance-rating firms:firms:

Standard & Poor’s AA+Standard & Poor’s AA+ for Very Strong for Very Strong financial security characteristics (second highest of 21 financial security characteristics (second highest of 21 ratings; rating held since August 2005)ratings; rating held since August 2005)

A.M. Best A++ (Superior) A.M. Best A++ (Superior) for financial strength, for financial strength, operating performance, and market profile (highest of operating performance, and market profile (highest of 16 ratings; rating held since May 1991) 16 ratings; rating held since May 1991)

Fitch AA+ Fitch AA+ for Very Strong insurer financial strength for Very Strong insurer financial strength (second highest of 21 ratings; rating held since (second highest of 21 ratings; rating held since September 2002)September 2002)

Ratings are subject to change from time to time. The ratings shown herein are correct as of 01/02/08.

Western & Southern LifeWestern & Southern Life

12 of 14

WEALTHWEALTH

TRANSFERTRANSFER


Next Steps:Next Steps:

Step 1 Step 1 I gather your informationI gather your information Step 2 Step 2 I help you determine your needsI help you determine your needs Step 3 Step 3 I explore alternatives with you I explore alternatives with you

based on the information we based on the information we gatheredgathered

Step 4 Step 4 I recommend solutions to fit I recommend solutions to fit your your need need

Step 5 Step 5 I will review your plan annuallyI will review your plan annually


13 of 14

WEALTHWEALTH

TRANSFERTRANSFER



14 of 14

Let’s look at your assetsLet’s look at your assets

Step 3Step 3

Exploring alternativesExploring alternatives

based on the informationbased on the information

we gathered we gathered

WEALTHWEALTH

TRANSFERTRANSFER


WEALTHWEALTH

TRANSFERTRANSFER


15 of 14

Documents

Wealth Transfer