Web Health Connection

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    Minas Gerais is the 2nd Brazilian state in terms of the

    number of hospitals, laboratories and medical clinics. It

    possesses a large network of consultancies and

    aggregated services, being an international reference

    point in human health. Its capital, Belo Horizonte,

    possesses more than 50 hospitals in the public, private,

    philanthropic and university network, besides a signifi-cant network of services for laboratory diagnostics and

    high-complexity procedures.

    As if this significant biomedical support wasnt enough,

    Minas Gerais also counts on numerous initiatives, both

    public and private, directed to the promotion of quality of life

    in its most varied aspects. The exercise in citizenship has been

    propelling the innovative spirit of the inhabitants of Minas Gerais in

    the search actions that guarantee the sustainability of the health

    promotion programs. Obviously, it is more important (and less costly) to promote health than to take care of a

    sickly population.

    Being complex and of a multiple nature, the promotion of health requires the active participation of all the agents

    involved in its production. Managers from the health sectors, professionals from the area, users, educators, social

    movements and other institutions representing various segments in society must be involved in the analysis and

    formulation of actions that aim to improve access to services for health and quality of life.

    Assuming its social co-responsibility in the promotion of means of improving human well-being, Minasplan, a

    company with 25 years of experience in the organization of large scale business fairs, will be realizing the

    CONEXO SADE Feira de Excelncia em Sade Humana [HEALTH CONNECTION Fair for Excellence in HumanHealth].

    Presentation

    Objectives and StrategiesObjectively, the business fair is for the medical-hospital-dental sector and other segments directed to the

    promotion of human health. Unlike other national business fairs dedicated to this segment, CONEXO SADEhas the special focus on quality of life, sustainability and social responsibility as reasons for success. Selling

    quality of life is the shortest, most pleasurable and secure way to sell health.

    This strategic change of focus enables CONEXO SADE to expand its range of exhibitors and to reach adifferentiated target audience committed to health from its foundations. For the participating companies this

    is a key point, essential for expanding sales and narrowing relationships

    not only with health managers but with a range of diversified

    consumers, consolidating their brands in the market.

    Belo Horizonte, the capital dedicated to business

    tourism, offers all the requisites to host an event to

    the scale of CONEXO SADE. A strategicgeographical location, excellent access routes,

    airports, wide hotel network and low rates of

    violence also turn events in the capital of Minas

    Gerais attractive to other Brazilian states.

    Owing to this set of factors, many large scale national

    events have established their base in Belo Horizonte,

    notably EXPOMINAS, one of the most modern and well

    equipped events centers in Latin America.

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    Excellence and SustainabilityExcellence and sustainability are important requisites for the correct operation of the Health System in Brazil.

    The more technology advances, the greater challenges to take care of life and to provide an effectively inclusive

    health system to all.

    The objective ofCONEXO SADE is to bring to the target audience

    the technological advances in medical, pharmaceutical andlaboratory science, rehabilitation, and all new forms of

    diagnostics and therapies without leaving aside the preventive

    therapeutic and medical arsenal capable of promoting human

    wellbeing.

    CONEXO SADE comes not only to meet the demand ofhospital, clinic and laboratory managers but also the need to

    update the immense contingent of professionals in the area.

    Health a good investment

    Pro-health Sectors

    Target Audience

    As a business fair, CONEXO SADE offers all the marketing resources toboost sales and ensure a financial and institutional return to exhibitors and sponsors.

    Besides the presence of the most important companies operating in the field of the promotion of human health,

    seminars, lectures and discussions on themes of public interest are also held in parallel.

    The current economic situation in Brazil summed with the excellent technological level of our medical industry

    and academic quality in biomedicine has made this moment particularly favorable for the realization of the

    CONEXO SADE.

    Industries and distributors of equipment, materials and products

    Health plans and insurance operators

    Service providers

    Federal, state and municipal bodies

    Trade associations

    Universities and research institutions

    Financial agents

    Publications

    Business people and professionals from the medical, dental,

    pharmacology, physiotherapy and physical activity, psychologi-

    cal support, nursing, cosmetology, esthetics, nutrition, environ-

    ment, human ecology and education areas for the promotion of

    health.

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    Information and Sales

    31-3371-3377 / [email protected]

    Minasplan Ltda.Rua Pedra Bonita, 1079 - Alto Barroca - 30431-065 - Belo Horizonte

    Minas Gerais - Brazil - www.minasplan.com.br