3
Web Traffic In Decrease? Look into These Search Engine Optimization Ideas! You could spend every day of the next two years building a site that you thought people might love, but unless it is properly optimized for the web's search engines, it might just sit around on page 90 somewhere, never being seen by anyone. This article will explain a few great ways that you avoid falling into abyss. When setting up SEO on your site, avoid duplicating content on various pages within your site. Instead of making your site seem larger and more relevant to search engines, you will be penalized for duplication. Instead, try to have individualized content on each section of your site that is highly relevant to the target keywords. Know your competition. Every business has its competition, and the best way to stay ahead of them is with knowledge. Check out their websites, and see how yours measures up. It can also be helpful to do keyword searches for the product or service you offer. If your competition is showing higher on the search results page, you can take steps to figure out why. With Google's approach of not focusing intently on Meta tags, you should pay a lot more attention to title tags on your homepage. Your first 66 characters are displayed in the search engine rankings, so this is where your focus should lie. You need to sum up what your business is about right from the start. Save the fluff and get straight to the good stuff. Use keywords in URLs for increasing traffic and expanding your search engine optimization. Do not choose URLs with numbers. If at all possible, use words. This will increase the probability in your site being found quickly during a consumer's search. The keywords in the URL should also be included on the site itself. To keep your readers interested and to continually attract new readers, try to keep your article flow constant. It is generally recommended that you write at least 4 new articles a week to keep and attract traffic to your site. It may seem like a lot, but it will become routine and you'll be able to do it fairly quickly. When coding a site to optimize its search engine presence, keep your CSS and JavaScript files in an external folder. This helps de-clutter the source code for the individual pages, making the pages smaller and easier to manage. It also ensures that any errors in your CSS code won't interfere with the search engine's ability to index your pages. Instead of creating several new links every day that will not attract any traffic, spend time building an online network and look for a quality link that will redirect a lot of visitors to your website. You should do your best to get featured guest posts or to comment on popular sites. Create internal links over which you have control by making several small URLs with relevant content to improve SEO. Offsite links are always better for improving your search rankings. When you create small URLs where you control the content, you can ensure that the content has the right keywords to drive additional traffic to your site.

Web Traffic In Decrease? Look into These Search Engine Optimization Ideas!

Embed Size (px)

Citation preview

Page 1: Web Traffic In Decrease? Look into These Search Engine Optimization Ideas!

Web Traffic In Decrease? Look into These Search EngineOptimization Ideas!

You could spend every day of the next two years building a site that you thought people might love,but unless it is properly optimized for the web's search engines, it might just sit around on page 90somewhere, never being seen by anyone. This article will explain a few great ways that you avoidfalling into abyss.

When setting up SEO on your site, avoid duplicating content on various pages within your site.Instead of making your site seem larger and more relevant to search engines, you will be penalizedfor duplication. Instead, try to have individualized content on each section of your site that is highlyrelevant to the target keywords.

Know your competition. Every business has its competition, and the best way to stay ahead of themis with knowledge. Check out their websites, and see how yours measures up. It can also be helpfulto do keyword searches for the product or service you offer. If your competition is showing higher onthe search results page, you can take steps to figure out why.

With Google's approach of not focusing intently on Meta tags, you should pay a lot more attention totitle tags on your homepage. Your first 66 characters are displayed in the search engine rankings, sothis is where your focus should lie. You need to sum up what your business is about right from thestart. Save the fluff and get straight to the good stuff.

Use keywords in URLs for increasing traffic and expanding your search engine optimization. Do notchoose URLs with numbers. If at all possible, use words. This will increase the probability in yoursite being found quickly during a consumer's search. The keywords in the URL should also beincluded on the site itself.

To keep your readers interested and to continually attract new readers, try to keep your article flowconstant. It is generally recommended that you write at least 4 new articles a week to keep andattract traffic to your site. It may seem like a lot, but it will become routine and you'll be able to do itfairly quickly.

When coding a site to optimize its search engine presence, keep your CSS and JavaScript files in anexternal folder. This helps de-clutter the source code for the individual pages, making the pagessmaller and easier to manage. It also ensures that any errors in your CSS code won't interfere withthe search engine's ability to index your pages.

Instead of creating several new links every day that will not attract any traffic, spend time buildingan online network and look for a quality link that will redirect a lot of visitors to your website. Youshould do your best to get featured guest posts or to comment on popular sites.

Create internal links over which you have control by making several small URLs with relevantcontent to improve SEO. Offsite links are always better for improving your search rankings. Whenyou create small URLs where you control the content, you can ensure that the content has the rightkeywords to drive additional traffic to your site.

Page 2: Web Traffic In Decrease? Look into These Search Engine Optimization Ideas!

It is important to produce and add new content frequently. Set weekly goals and keep the promise toyourself to publish a certain amount of content. Websites that produce fresh content generallyappear more useful to search engines than those who barely update their sites. If you want yourwebsite to have a high page rank, you must have a constant flow of new content.

As much as possible, stay away from frames in your website. Search engines can't index framedpages. The best that they will be able to do is to index your home page. This means that, if themajority of your site uses frames, then the majority of your site will not be indexed.

Search engine optimization, alsoknown as SEO, might sound confusingbut with a little practice it can becomesomething that is more than easy!SEO involves writing articles withkeywords in the proper place and withthe right amount of keyword density.Search engine optimization can beaccelerated with backlinks, tags andeven social networking. You have topay more attention to how yourarticles and content are being written!

When working on search engine optimization, make sure you focus onhttp://www.keywordperformance.com/ your titles. They should be filled with keywords that arecompelling and unique. Titles will be one way people find your site and you want to make sure theyare able to draw people to your site.

Increase your visibility to search engines by taking steps to ensure that your site's title, keywordtags, and page description are not duplicated anywhere within the domain. Each and every pagemust have its own unique title, meta description, and meta keywords tag embedded within the site'sHTML code.

When linking to content on your own website, use absolute links. These are links that never change,and typically have keywords in the file name. Also avoid using HTTPS unless you absolutely need to,like on an ordering page. If you avoid both of these pitfalls you'll get more link juice out of incominglinks.

Try and get links that point to your pages from high-quality websites. The search engines valuequality over quantity, and you can usually get a lot more link juice from a reputable website with avery high page rank than you can from a large number of lowly ranked sites.

A great tip for being successful in search engine optimization is don't try to beat the search engines.Search engines are intelligent and know what sentences and links are. Therefore, you should notattempt to talk about the same things over and over or stuff your website full of keywords. You willfail with this attempt.

A good idea to improve search engine optimization is through the creation of a "link to us" page on

Page 3: Web Traffic In Decrease? Look into These Search Engine Optimization Ideas!

your website. If you offer logos and keyword rich links to your visitors you will soon find that some ofthem will begin to link to you. This is a great way to improve your search engine status.

The abyss is no place for a great website.Make sure that you're paying close attentionto the tips contained within this article. Youwill get a feel for how search enginesoperate, and from there, you can start toformat your site so thathttps://www.diigo.com/user/rachelrobinsonit's search engine-friendly and eventuallyable to rank highly in your market.