Keep Up With the Website Design Trends with These 3 Tips

It’s August in the Houston and Katy areas so I won’t be the first to tell you it’s HOT outside. Yet,

because the next four months are the most active time of the year for businesses, it is time to beat

the heat by working on a new website design for your business. Website design trends are just

that…trends and we all know what businesses must do with trends…stay on top of them! If you

have not taken a good hard look at your website in the past few years, and compared it to the

competition you are behind the curve. Website design changes about as quickly as mobile

technology, so you should really re-evaluate your site often and keep an eye on those analytics to

track how it is performing. Here are 3 tips you can use to make your website HOT this summer.

1. Design for mobile first – The biggest lesson in website design today is to design for mobile

first. Gone are the days of having a separate mobile site that performs differently and has different

content for your customers. As I’ve said before, responsive design is the first and really only

choice for website design today. Keep in mind that your customers are increasingly searching,

shopping and converting on mobile devices and they want a seamless experience from

Smartphone, to tablet, to desktop. Additionally, keep in mind that mobile screen technology is also

changing rapidly and with the increasing proliferation of retina and other high-resolution

displays, your design must be high resolution so your site and images display crisply on these new

devices.

2. Content, Content, and more great content – Today with all the changes to Google

algorithms, you need not be so concerned with keyword-rich content, but rather fantastic content

your customers will find valuable. If you are practicing “black-hat” SEO techniques such as

keyword stuffing, you will certainly find your site penalized and your rankings will decline.

Successful websites today provide lots and lots of fantastic content that customers find valuable

enough to share on social media. Content marketing is crucial to your website’s success and the

overall success of your business.

3. Make it pretty – Clearly today’s customer is drawn to visual imagery, so your site should

have beautiful images, attractive color schemes to help with brand awareness and CTAs that draw

attention and compel customers to take the desired action. Today’s sites are clean and crisp with

full-page images, infinite scrolling and flat design (versus shadows and gradients) elements. Keep

your website pretty and on trend and you’ll be more likely to keep your customers from bouncing

off.

Remember, your website is the foundation of your online business, your digital marketing

pyramid, so treat it that way and give it the attention it deserves. Evaluate your site’s performance

and compare its design elements to the websites of your competition. If you need help with

website design in Katy, or if you are looking for a digital marketing agency in Houston to provide

all the latest digital marketing strategies, please contact us.