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Websites for Women in
Agriculture and Small business
Websites for Women in
Agriculture and Small business
Sept. 20, 2007
Quick questionsQuick questions
• Who has an email address?• How many people here use
search engines to find information instead of the phone or “snail” mail
• Who thinks websites are the job of the IT people?
Who would you be more likely to do business with?
Who would you be more likely to do business with?
• A company who has a website or for whom information is available online
or• A company who can only be
reached via phone or “snail” mail
Know when to spendKnow when to spend
• Be wise. Find and use free tools so you can save your hard earned money for “stuff” that’s not free.
Tired of giving money to Bill?
Tired of giving money to Bill?
• For an entire Office type suite check out www.openoffice.org
Need to create PDF’s?Need to create PDF’s?
• www.primoPDF.com (free)• www.cutePDF.com (free)
Free emailFree email
• Gmail for your domain: www.google.com/a
• No more SPAM!• Never delete another email.• Find anything any time using
powerful Google search.• Learn about setting it up at
http://accountsupport.elementfusion.com/email
My PredictionMy Prediction
• Some day soon your computer will just be a “dummy” terminal and all software will be web based.
What is a Blog?What is a Blog?
• A website you can subscribe to• www.elementfusion.com• Look for the “rss” feed or the
“xml” feed• Get your subscriptions sent to
your email! www.rssfwd.com
The best way to learn how to blog is to start reading
blogs
The best way to learn how to blog is to start reading
blogs
Other StuffOther Stuff• www.youtube.com or www.blip.tv
(free video hosting)• www.facebook.com or
www.myspace.com (social networking)
• www.secondlife.com (get a new life)• www.linkedIn.com (professional
networking)• www.digg.com (express your opinion
and help the rest of us)
Getting your own domainGetting your own domain
• www.godaddy.com• www.networksolutions.com• (Don’t let someone else do this
for you!)• Understand that each domain
has an “A record” and an “MX record”
Free WebsiteFree Website
• www.embracewater.com• (Use my referral code AD103)
E-commerce optionsE-commerce options
• www.shopify.com• www.aspdotnetstorefront.com
About Element FusionAbout Element Fusion• Locally owned by two founders since
1999 and currently employs 22 individuals.
• 14th Fastest Growing Company in OKC Metro 50 (2006)
• 600+ custom design clients are located across the country
• Our products are used worldwide by over 10,000 users
Team CapabilitiesTeam Capabilities
• Fulltime developers fluent in the following technologies: • .NET, ASP, Perl, C, C++, C#• SQL Server, Oracle, MySQL, & MS Access Databases • Java • Javascript, VBScript • Macromedia Flash Development • Cross-browser DHTML, XML, WML, AJAX
• Graphic designers highly skilled in interactive flash development, website strategy and creative design
• Search engine optimization and marketing specialists with more than 5 years of experience in the internet marketing industry.
• Our team creates a dynamic flow between form and function to achieve our customers’ goals.
What we doWhat we do• WEB DESIGN• PRODUCT
DEVELOPMENT (Content Management)
• INTERNETMARKETING (Search Engine Optimization)
Value PropositionValue Proposition
• Staying Power• Focusing on Internet Technology• Ethics• Empowering our Customers• Documentation/Support
Element Fusion’sStrategy for Success
Element Fusion’sStrategy for Success
Our team develops sites with databases of information, dynamic content and news, rotating design styles and unique content layouts.
Our marketing engineers ensure your web presence is designed and developed to achieve performance of the highest marketing standards. By understanding your visitors’ needs and the search engine algorithms we can obtain optimal results.
Your Element Fusion TeamYour Element Fusion Team
• Development Specialists• Creative Director• 5 Web Designers• 3 Software
Engineers
• Consulting Specialists• Consulting Director• 5 Consultants
• Operations Officer, Owner
• Technology Officer, Owner
• Internet Marketing Director
• 2 Project Managers• Products Director• Support Director
Serving OklahomaServing Oklahoma
• OPERS (Okla. Public Employees Retirement System)
• Department of Agriculture, Food & Forestry - Made in Oklahoma
• ACOG (Assoc. of Central Oklahoma Governments)
• Oklahoma General Agency
• OKC Museum of Art
• Oklahoma Foundation of Medical Quality
• Oklahoma Business Ethics Consortium
• OKC Public Schools Foundation
• Oklahoma Heart Hospital
• Oklahoma Employees Credit Union
• Oklahoma Humanities Council
Design TacticsDesign Tactics
• Emerging Trends• Industry Fit• Usability• Standards • Interaction• Call to Action
Proven Design ProcessProven Design Process• Discovery – project planning with your team.• Design – Comp design and client revisions.• Implementation – Cut-up into validated
XHTML and CSS.• Site Build – Page build with your content
and images.• Quality Control – All design work must be
approved by our Creative Director and Development Manager along each step.
• Site Launch – After client approval, deploy to the live server.
Project PortalProject Portal
• Calendar• Milestones• Messages
• Sent via e-mail• Recorded in the
system• All reply’s and
comments are saved.• Files• Company/Team
Contacts
Design ExamplesDesign Examples
Separation of Style and Content
Separation of Style and Content
Cascading Style Sheets ensure that all visual design is completely separated from document contentBenefits of standards based design using XHTML and CSS
Improved compliance with accessibility standardsAll content provided with text equivalentBetter search engine indexing of content Graceful degradation ensures 100% compatibility for all web browsers on any platform including PDA and Mobile Phone browsersReduced file size resulting in faster page loads and less bandwidth usageEase of maintenance – global design can be updated by editing a single file.
CMS conforms to any design
CMS conforms to any design
• http://www.flickr.com/photos/elementfusion• www.lifechurch.tv• www.robynpromo.com• www.chkenergy.com• www.andreadecker.com• www.okcmoa.com• www.bcclark.com• www.sugarcreek.net• www.artscouncilokc.com• www.tappdevelopment.com • www.snu.edu• www.panhandleoilandgas.com
Why cater to searchers?Why cater to searchers?
• Industry research shows that more than 80% of internet users rely on search engines and directories to find the information they need. This means that if you are not listed on the first few pages of Google, MSN or yahoo your website is not living up to its full potential.
Two types of SEOTwo types of SEO
• At Element Fusion we focus on getting your website listed organically. Organic SEO is getting listed based on the content and structure of your website.
• The other option is Pay-Per-Click or sponsored listings. Using the pay-per-click method is more immediate but with the rising costs of paid placement on the search engines it can become very costly. And there is also the concern about click fraud.
EF has a 5 step proven SEO process
EF has a 5 step proven SEO process
• Planning Meeting• Identification of Keywords• Keyword Copy• Publish the Copy• Submit to the Engines
Two Marketing packagesTwo Marketing packages
• SEM Campaign (Using intensive study of search engine algorithms and taking proactive measures to adjust monthly.) Cost can be controlled and budgeted. Proactive.
• SEO--One Time optimization. Cost can vary significantly because once (and if) rankings drop the research process needs to be conducted again. Reactive.
Our Philosophy of ProductsOur Philosophy of Products
• Sophisticated yet simple to use• Be the best, not the most
Element Fusion has launched
five new products this year
Element Fusion has launched
five new products this yearThree are CMS products:
• Water (for business) (www.embracewater.com) • Sky (for ministry) (www.discoversky.com) • Light (for designers/agencies) (
www.speaklight.com)
One is a newsletter product: • Breeze (for email newsletter campaigns) (
www.feelbreeze.com)
One is a form builder:• Icebrrg (for any website) (www.icebrrg.com)
Your TeamYour Team
• Dedicated Graphic Designer• Dedicated Programmer• Project Manager• Marketing Specialist• Internet Consultant
Fueling the teamFueling the team(1 flat = 24 soft drinks)Drink: # FlatsDiet Coke: 30Diet Dr. Pepper: 20Mountain Dew: 12Nestea Cool: 7V8: 7Dr. Pepper: 5Coke: 4Root Beer: 37-Up: 3Sunkist: 11656 pounds of beverages
Working with usWorking with us
Such extensive experience has allowed Element Fusion to compile a Proven Development Process which makes the web project experience truly enjoyable for all involved. Communication for every project is streamlined and centralized in the Element Fusion Client Project Portal. Clients can upload files, view designs and communicate 24/7 with everyone involved on their project through this web based portal
