Weekly Report
Date: 15-06-15 to 19-06-15
Name of the student : Kuladeepa KrRegister No : 1416073Name of
the Guide (External) : Aditi Prakash and AbhishekName of the Guide
(Internal) : Justine JamesTitle of the Study : A study on consumer
feedback of caf coffee day and promotion strategies.Week :
IIIDay/Date Work Done
Monday Reported to office at 10:00. The guest feedback details
of three months were given based on pan city complaints and
appreciation. The data was analysed. The caf name codes were
updated to the sheet for three months for complaints and
appreciation.
Tuesday Reported to office at 10:00.The complaints for three
months were mapped and analysed for city wise, region wise, manager
wise and caf wise. The draft report was prepared on the same mapped
content.
Wednesday Reported to office at 10:00.The mapped data were
analysed based on the draft report and charts were created based on
the mapped data. The charts were done based on the region, city and
caf wise complaints.
ThursdayReported to office at 10:00.Showed the presentation to
the guide and corrected the mistakes.
FridayReported to office at 10:00.A new store was opened at
Jayanagar and the promotion activities was conducted for the same
caf. The guide briefed about the duties. I had to monitor the
promotional activities and the freebies that were to be distributed
to the customers and the target group.
Progress/Action with respect to the plan for previous week:
Analyzed the data collected from the consumers for complaints and
appreciations of caf.
Learning for the week: The trend of complaints and appreciation
for the past three months i.e. March, April, May.Promotion
activities undertaken by caf coffee day.
Plan for the Next week: Work with digital and social media
marketing team.
Signature of External Guide with Seal
