CONTENT MARKETING BOOTCAMP BOSTON

BRANDS MUST BECOME PUBLISHERS

INFORMATION SCARCITY

INFORMATION ABUNDANCE

MARKETING OWNS THE TOP OF THE FUNNEL

WHAT TO DO?

CONTENT: THE FORCE THAT MOVES THE BUYER DOWN THE FUNNEL

THE DAY’S AGENDA

10:25am Panel: Content – The Fuel to Power Modern Marketing

Joe Chernov, Kinvey Dave Balter, BzzAgent Mike Volpe, HubSpot Erin Estep, SiriusDecisions

11:10 am The Content Model Erin Estep, SiriusDecisions

11:40 am Don’t Forget the Messenger!

Joan Babinski, Brainshark

12:00 pm Lunch

12:45 pm Thinking Like a Publisher Amanda Batista, Eloqua

1:05 pm Middle of the Funnel Distribution

Carlos Hidalgo, ANNUITAS

THE DAY’S AGENDA, CONT. 1:25 pm

Case Study: Thermo Fisher Scientific

Katherine Scott, Thermo Fisher Scientific

2:00 pm How Content Drives Success at AT&T

Bill Strawderman, AT&T

1:45 pm Break

2:50 pm Break

2:20 pm Panel: Managing Content Within the Marketing Organization

Amanda Batista, Eloqua Carlos Hidalgo, ANNUITAS Katherine Scott, Thermo Fisher Scientific Bill Strawderman, AT&T

3:05 pm

Bonus Session: Financial Services Track

Jason Rushforth, Eloqua

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