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C H R I S KO S T R E WAM LT / I N S T R U C T I N G T E C H N O LO G I E S
E D U C AT I O N A C C O U N T M A N A G E R A N D S O C I A L M E D I A T RA I N E R
WELCOME TO LINKEDIN:LEVERAGING LINKEDIN FOR YOUR
JOB SEARCH
BE SEEN – DON’T EXPECT TO BE FOUND
“It doesn’t matter how smart you are if nobody knows your name.”-Phil Gerbyshak
OVERVIEW
• What LinkedIn is Used for• Job Searching• Company Research• Groups
• Increase Your Visibility• Profile Completeness• Keywords
• Action Steps• Set Up Your Account• Take Pictures• Public Profile Workshop
Common Uses:
• Professional Networking• Job Searching• Prospective
Employees/Employers
Designed for:
• Professionals • Job Seekers• B2B Interactions• Professional
Discussions
JOB SEARCHING AND COMPANY RESEARCH
• Jobs you may be interested in: Located on your homepage• Analytics - Companies you might want to work
with• DEMO Searching jobs using Advanced Search
GROUPS
• Find Networking Events• Ask Questions • Help Others – Become known as an expert• Meet Industry Professionals• Search Others Within Groups
GROUP SUGGESTIONS
Any others?
GROUP SEARCHING DEMO
INCREASE YOUR ONLINE VISIBILITY
• Complete Your Profile!• Achieves better search results with a more complete and
public profile• Add Keywords • People pay good money to appear in Google searches –
Equally valuable to appear in LinkedIn search results
SETTING UP YOUR PROFILE
• Use your personal email address• See who you already know using email contacts• Keywords• At least 85% Completeness• Join groups• Connect with everyone you meet! Send a
personalized message or thank you
PICTURE TIME!