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““Welcome to Poole!”Welcome to Poole!”
BruceGrant-Braham
ChairPoole TourismManagement
Board
““A quality vision for the A quality vision for the future”future”
Context of Tourism
Poole’s New Way
Core activities
Events Strategy
The Future?
Port of Poole
Ferry Traffic
Regeneration
Second Bridge
Context of Tourism
Poole’s Economy
Diverse mix no one dominant sector
26% - Distribution, hotels & restaurants
23% - Public administration, education & health
20% - Manufacturing18% - Banking, finance & Insurance
(Source: Sector Employment Profile)
What’s special about Tourism?
POOLE: STAYING AND DAY TRIP VISITORS 500,000 staying visitors 4m day visitors
TOURISM INCOME £200m visitor spend
EMPLOYMENT 5,000 jobs
Key Factors that UK visitors associate with Poole
32.4% Harbour/ Quay/ Sailing 23.4% Beach 11.2% Visitor Attractions 4% Ferries 4% Dorset/ Hardy Country 3.2% Royal Marines and RNLI
Purpose of visit to Poole?
UK Visitors:67% Holiday26% Visiting
Friends & Relatives2% Business
Overseas Visitors:
40% Visiting Friends & Relatives
37% Holiday6% Business
Purpose of visit to Poole?
UK Visitors:67% Holiday26% Visiting
Friends & Relatives2% Business
Overseas Visitors:
40% Visiting Friends & Relatives
37% Holiday6% Business
Host Community
Poole’s New Way
Where does the Board fit in?
Poole Council
No statutory requirement to promote tourism
Poole Tourism Management Board
200 Tourism Businesses:Poole Tourism Partnership Forum
Poole Council
Poole Tourism Management Board
200 Tourism Businesses:Poole Tourism Partnership Forum
Management Board
Poole Council
Poole Tourism Management Board
200 Tourism Businesses:Poole Tourism Partnership Forum
Management Board
Poole Council
£Match Funding
Three income streams to match fund?
Board Membership
Hotels Guest Houses Self Catering Attractions / Transport Attractions / Out of Poole Restaurants Corporate Sponsors Poole Town Centre Water Sports Youth Tourism / Language Schools Poole Partnership
Councillor Councillor Councillor Councillor Councillor
Chair
Board Membership
Hotels Guest Houses Self Catering Attractions / Transport Attractions / Out of Poole Restaurants Corporate Sponsors Poole Town Centre Water Sports Youth Tourism / Language Schools Poole Partnership
Councillor Councillor Councillor Councillor Councillor
Chair
Important Industry / Council Partnership
An Independent Chair
Structure
Core activities
In the centre of town
Welcome Centre
The complete Guide
Strategy
Tourism Strategy
PartnershipCouncil – Industry – Tourism Board
Tourism approach
Place to Stay
Place to Eat Things to Do
Tourism approach
QUALITY
Hotel / Accommodation Strategy
Restaurant Guide Events Programme
Quality
Poole’s quality environment
A Poole quality brand
A Poole quality brand
A Poole quality brand
St Tropez!!!!
“All of a sudden Poole is being tagged the new cool. The St Tropez of the South Coast, the Palm Springs of Dorset, the Florida Keys of British beach resorts”
The Guardian
Waterfront
Meanwhile, in Poole…..
Poole Pottery
Meanwhile, in Poole…..
Poole Pottery
Good News
PHC Boat Haven
Quality VisionQuality Vision
Quality VisionQuality Vision
Waterborne tourism
Thinking small (at the moment)
Waterborne tourism
250 visitor berths - Thinking Big - now!
Somewhere to stay
Maintaining hotel stock!
Harbour Heights Hotel
Fastest Growing Resort!
Les Bouviers, Travel Inn, Premier Lodge,
Canford Magna, Asda Site
Somewhere to eat
“Taste” - September
“Taste” - September
Eat Out Guide
Something to do
Events Programme
Similarities?
Poole’s longest summer!
Media Sponsor
Poole’s longest summer!
Media Sponsor
Events
Tuesday
Events
Wednesday
Poole Pirates
Events
Thursday
Events
Friday
Non-tourism Sponsors
Clothing manufacturer
Car dealerships
Chartered Surveyors
Solicitors
PR Campaign
Annual Tourism Awards
Extras
PooleAfloat
Extras
AnimalWindfest
Extras
Nov 5th
Dorset Police Rally Team
Extras
ChristmasBreeze
Thank you to sponsors
Networking
The future?
The vision...
10 Dreams !!!!!
Stop Press!!!!!
DMO New hotels London Olympics 2012 Yachting events Maritime Heritage
Centre Watch this space………..
““It was hard to believe such a It was hard to believe such a paradise existed in England”paradise existed in England”
Frank Barrett, Travel Editor, Mail On SundayFrank Barrett, Travel Editor, Mail On Sunday
