WELCOME to Telling the Toll Industry Story

Moderated by: Patrick Jones, Executive Director & CEO, IBTTA

pjones@ibtta.org doyle@theprincipalnetwork.com roberthorr@tibridge.com

Mission: to advance toll financed transportation.

When is a highway paid for?

Understanding cost and benefit

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Positioning Campaign

• Phase 1: Research and Discovery

• Phase 2: Communications and Advocacy

• Phase 3: Influence Public Policies

Initial Milestones

• A consistent message

• Reliability and predictability

• Success stories

“Americans continue to think of the gas tax as an appropriate way to finance highway maintenance and construction. Yet they resist increases in the gas tax…

So are we going to stand on principle and say that we’ve already paid to build and maintain the highway system, despite our growing concerns about traffic congestion?”

- Dr. Gridlock, Washington Post, 3-1-2012

Get Involved!