WelcomingProgressiveGreenVibrantInnovative BETT. WelcomingProgressiveGreenVibrantInnovative BETT Content BETT Objective The Approach The Journey

Welcoming Progressive Green Vibrant Innovative

BETT

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Content

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BETT Objective

To make recommendations to Bray Town Council on how Bray can attract and nurture business and promote

sustainable economic development that creates jobs in Bray.

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Content

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The Approach

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First meeting on 29th October 2009

Met in plenary session on 10 Occasions

Established focus groups – Industry, Tourism, Retail and Bray Image/Activities

Consultations:

Survey of businesses

On line Survey of Residents & Non residents

Reviewed regeneration plans of towns/regions in Ireland and UK


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The Journey

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Where we are... Where we want to be...


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Content

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Where We Are Now -SWOT Analysis

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BETTRef 1: Business Survey Results

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Note: Where issues were percieved by respondents they were asked in the survey to identify what specific issues they faced


BETTRef 2: Image of Bray

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How would you compare Bray’s image with other towns?

% Main street presentation (Low level shopping / Euro-shops / Head-shop / Florentine Centre / On street smoking outside pubs)

Shabby town Rough town Anti social behaviour / safety concerns On street begging Drug addicts Criminals Litter / Graffiti Ugly ESB Poles Poor entrances – Wilford, Dart, Hollybrook Out in the sticks

Recurring Themes


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Content

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BETT

Bray Business Model

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Brand Bray

Essential key actions to support brand and enhance Quality of Life

Essential Elements for Success

Tourism RetailIndustry,

Technology & Services


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Brand Bray... BETT Input

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The creation and design of Brand Bray is an essential step that incorporates a shared vision.

It needs to be fully developed in consultation with all of the key stakeholders

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Next Steps...


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Bray Business Model

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Brand Bray


Brand and Strategy (based on recommendations in this report)

Leadership: Steering Group with responsibility and Executive Change leader

Implementation plan with clear goals and metrics Sound data for decision making

Bray promotion plan

Strong On-line presence

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Promote Bray...

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Brand Bray


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E-Communications...

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Develop and maintain bray.ie website

• Appoint on line team to develop, manage and keep content up to date on all aspects of Bray business

• Promote Brand Bray• Promote Bray as a prime location for business. e.g. on line down-loadable DVD• Interactive to support sectors e.g.implementation of e-marketing and e-

communication strategies • Provide information to support economic development in Bray

From... To...


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Bray Business Model

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Brand Bray





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Tourism Strategy – top 3 recommendations...

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- Develop “retailer attractor package”

- Reduction / elimination of development levies, fast track on planning, etc...

- Forum for landlords to work together

- Approach prospective retailers on a coordinated basis

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- BTC to commercialize part it currently owns

- Work with nama on balance of site

- Image is a problem – needs to be rectified

- Attractive entrances to town

- Streetscape to be improved

- Improved car parking- Improved security- Proceed to implement

BTC’s retail policy in full

Retail Policy – top 3 recommendations...


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Developing Industry – top 4 recommendations…

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•To support and encourage the development of an enterprise attitude and

culture in Bray•Appropriate location

Establish a €1m local enterp. fundFull details on how this could work shown in

report in appendix

Create an innovation cluster in business parksDevelop collaborative relations with academic centres such as Nova

UCD, TCD, DCU, IADT.

Has many attributes already for this (access, infrastructure, telecoms, etc...)

It is inline with government policyRequires high quality office accommodation


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Bray Business Model

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Brand Bray

Essential actions to support brand and enhance Quality of Life





BETT

Essential actions to support Brand & Enhance quality of Life

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Address negative

image

Address negative

image

Main Street – presentation, retail mix, anti social behaviour, begging etc.

Entrances – improve roundabouts, dart station, harbour

General – anti social behaviour, litter, graffiti

Arts/culture/filmSustainability/green

Location as a positional hubEducation / foreign student capacity

Tidy Towns Campaign

Promote positive image


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Arts, Culture and Film-making...

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Current Strengths... Recommendations...

Establish an Arts council to promote and coordinate activities

Establishing a Youth Arts Council for Bray

Develop an area for social interaction (e.g. Plaza / Cafe area)

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Sustainable / Green…

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Develop policies to Promote

Sustainability/Green and undertake a range

of high profile initiatives (examples

shown in circles)


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Content

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Next Steps...

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Address Image issues in parallel with the above


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Content

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BETTAcknowledgements...

• Enterprise Ireland – Pascal McGuire, Director, Mid-East Entrepreneurship, Peter Sheridan, Manager Regional Business Development

• ESB – John Campion, Executive Director, Sustainability, Tony Carroll, Project Manager, Sustainability

• IDA - Conor Agnew, Manager East Regional Office, Declan O’Neill, Project Manager, Property Division

• Mermaid Arts Centre – Nora Hickey, Artistic Director, Aoife Demel, Fergus Hannigan• Nova UCD, the Innovation and Technology Transfer Centre at UCD – Dr. Pat Frain,

Director, Nova UCD• Professor Frank Convery, UCD• Jim Walsh, Trinity Biotech• Ray Tedders and Hugh Quigley, BIFE • Henry Hobbs, Takeda• Justin Burke alert Packaging Ltd• Bernard Collins VHI• Ramada Hotel• Bray businesses who returned Business survey questionnaires • All who completed on-line survey

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Documents

WelcomingProgressiveGreenVibrantInnovative BETT. WelcomingProgressiveGreenVibrantInnovative BETT Content BETT Objective The Approach The Journey