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Wellness Tourism Solution
Through HADONG Eco-Village
Oh Chang SeokProf. of Healthcare Management
Young San Univ.
3 May, 2012
Overview
The Problem
- Happiness & Justice
- Risk Factors
- Results in Healthcare
The Solution
- Limit of Acute Treatment
- Wellness Tourism Model
- “HADONG Eco-Village” Concept
The Problem
Ran
kCountry Rank Country
1 Denmark 79 China
2 Switzerland 89 Japan
3 Iceland 99 Kazakhstan
4 Austria 100 S. Korea
5 Bahamas 101 Madagascar
6 Sweden 107 Bangladesh
7 Finland 123 India
8 Brunei 158 Rwanda
9 Ireland 161 Russia
10 Luxembourg 180 Afghanistan
12 Canada 182 N. Korea
20 Malaysia 189 Code d’lvoire
21 USA 190 Somalia
67 France 192 Serbia Source : World life Expectancy 2010
World
Happiness
Ranking
Index of Life Quality (Health Topic)
Source : OECD Better Life Index 2011
Causes of Death :
(1) Cancer
(2) Stroke
(3) Coronary Heart Disease
Time of Death : ???
What is Chronic Disease?
The world’s biggest killer’
according to the World Health
Organization(WHO).
Responsible for 63% of all deaths
worldwide.
Death are distributed widely
among the World’s Population.
Chronic Disease is result of
lifestyle, and is largely
preventable.
Global Risk ; Chronic Disease
Next 20 years : The Big
4 will cost over US$30
trillion, representing 48%
of global GDP in 2010.
Mental Health condition
will account for the loss
of an additional US$ 16.1
trillion.
Since 2009, the World
Economic Forum has
identified Chronic
disease as one of the
leading treats to the
global economic growth.
Life Style Behavior
• 50% of Food expenditure is Fast FoodPoor Diet
• Korean vacations : 11 days (20/20)
• Labour Hours : 2256 Hr(KOR)
Netherlands:1389,Germany :1430Hr
Working
• Excessive alcohol consumption, both in te
rms of morbidity and mortality, is consider
able in most parts of the world (2009; WHO
)
Alcohol
Obesity Problem
The rise in overweight and obesity is a major health
problem
Across the entire OECD region, 17% of adult population
are obese
Obesity is a known risk for numerous health problem
including high cholesterol, diabetes, cardiovascular
disease, respiratory problem, musculoskeletal disease
and some forms of cancer
Labour Hours
Across countries, actual hours worked are significantly
above the OECD average in
Korea, Greece, Chile, Hungary, the Czech
Republic, Poland, Estonia, Turkey and Mexico
Smoking & Alcohol Consumption
Smoking
Alcohol Consumption
Suicide Rates
I’m on a mission… The Solution
Limitation Of Biomedicine
Poorer results when condition
- Chronic
- Non-bacterial
- Non-mechanical
- Autoimmune
- Unknown or multi factorial etiology
Adverse effects of biomedical therapies
Rigid treatment delivery systems
Less time with physician
Possible sense of de-humanization &
Compartmentalization
NIH Classification Of CAM
Mind-Body Therapies
– Meditation
– Biofeedback
– Hypnosis and Guided Imagery
Biologically-Based Therapies
– Botanicals and Herbs
– Nutritional Supplements
Energy Therapies– Reiki
– Qi Gong
– Magnets
Manual Therapies– Massage
– Chiropractic
Alternative Medical Systems- Ayurveda
- Traditional Chinese Medicine
- Homeopathy
Source : NIH(national Institutes of Health)
Complimentary & Alternative Medicine
Prayer
Herbalism
Deep Breathing
Meditation
Chiropractic
Yoga
Massage
Natural Product
Meditation Therapy Effects
1. MIND
• Intelligence growth
• Increased creativity
• Broader Comprehension
• Improved perception
• Greater Orderliness
2. BODY
• Lower blood pressure
• Improved health
• Reduced anxiety
• Decreased stress
• Reversal of aging
• Change in breathing
• Deep rest
3. BEHAVIORAL
• Increased productivity
• Relations at work
• Decreased drug abuse
• Self-actualization
• Increased self-concept
• Increased relaxation
4. ENVIRONMENT
• Improved quality of life
• Decreased crime
• Decreased violent fatality
• Reduced conflict
http://library.thinkquest.org/24206/meditation-therapy.html
Plum Village
France Bordeaux
Thich Nhat Hanh
Performance Community
Mindfulness
- Bell of Mindfulness
- The Body as Practice
- Breathing
- Eating Together
- Hugging
- Lazy Days
- Taking care of Anger
- Tea Meditation
- Kiss the Earth
- Walking Meditation
- Solitude
Auroville City
India Pondicherry
Mirra Alfassa
Spiritual-Community
Eco-Community
Economy-Community
Product & Donation
3,000 Aurovillian
Greenbelt, Peace Zone,
Culture Zone
Free School
No Certificate
5,000 People Guest
HADONG SWOT Analysis
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
• Strong Leadership• Slow City Image• Buddhism Culture• Mountains/Rivers• Herbal/Meditation
Negative
Internal
factors
External
factors
Positive
• Low Good Infra• Products• Accessibility• Brand/Positioning• Marketing Resource
• Eco Oriented Policy• Rich People• Wellbeing Mood• Power Aging Generation
• Competition• Poor Central Supply• Prefer Abroad
HADONG Eco-Village Concept
Meditation Area
Hosing
Area
Eco Healing
Area
Eco-School
Area
Culture Area
Activity
Area
Meditation Area
Housing Area
Housing Area
Eco-Healing Area
Eco-School Area
Culture Area
Activity Area
休 (stop)
息 (breath)
笑 (smile)
Oh Chang SeokProf. of Healthcare Management
Young San Univ.
休 (Stop)
息 (Breath)
笑 (Smile)
Thank You
