Vvest End is a pure white, free-flow­ing and rapidly soluble soda ash that produces a far cleaner, more uniform product. In continuous production, it is available at all times in fully adequate quantities for the normal and emergency needs of western customers. Fast, eco­nomical transport by rail or truck to any point in the West.

WEST END

fi^ IMMEDIATE SHIPMENT to custom­ers throughout the West in company's own leased hopper cars . . . ready at all times.

30 MINUTE IN-AND-OUT LOADING ^ for bulk trucks at any hour of day or night through "serve yourself" de­livery.

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West End Chemical Co. Executive offices: 608 Latham Square Building, Oakland 12, California · Plant: Westend, California

CH EM I CA t CO Μ Ρ A f*Y J " 8 O R A X 0 H V O R A T E D ^

V O L U M E 3 3, NO. 27 · · · · J U L Y 4, 1955 2 8 5 3