A2 MEDIA EVALUATION QUESTION 3

www.fayefilm.wordpress.com

A2 MEDIA EVALUATION QUESTION 3

www.fayefilm.wordpress.com

At the beginning of my project I set the original aims to research mydemographic before I start to plan my products.

I handed out a physical survey as well as tweeting a link for mydemographic to complete.

BLOG LINK: http://fayefilm.wordpress.com/2012/09/13/starting-target-audience-research/

After receiving results, I then went on to analyse them to find out more about my demographic...

BLOG LINK: http://fayefilm.wordpress.com/tag/audience-feedback-results/

QUESTION: WHAT WAS LEARNT:

Q1) How often doyou visit thecinema per month?

I found out here that 70% of my demographic visit the cinema more than twice a month. This means that there is heavy interest in films. When I create my video trailer it will appeal to my demographic, even if they go to the cinema less than once a month.

Q2) What genre of film do you enjoy watching?

the most popular was horror, shortly followed by thriller, coming of age, action and thenfinally chick flick. Horror and thriller sounds like the genre I have to replicate in my trailer toappeal to most of my demographic. I found both boys and girls ticked boxes for both horrorand thriller making it non-biased towards a particular gender. When looking statistically atthe results of the “OTHER” category, I found the genres listed with a joint score of 5 timeseach were “SUPERNATURAL” and “SCIENCE FICTION.

Q3) Favouritefilms?

The most popular film listed was Paranormal activity, shortly followed by the hangover and mean girls. The favourite films listed are all so varied, so to draw any conclusions I will have to relate it back to results found from previous questions.

Q4) Why are they your favourite?

I learnt that my demographic liked convincing and realistic films, mysterious characters,

Q5) Favouriteactresses

VERY VARIED – from Rachel McAdams, to Michael Cera. They like wide variations of different characters.

A useful tool on Wordpress is the ‘Survey’ button that you can addbelow It allowed me to find out more in- depth informationregarding what my demographic were interested in.

From the blog survey response I learntthat Catfish, Paranormal activity andInsidious were the most popular horrorthriller films.

From this research, I was able to analysethat ‘Home made movies’ and realismwere incredibly popular amongst mydemographic.

This genre is called metafilm, which Ithen decided to further research.

BLOG LINK: http://fayefilm.wordpress.com/2012/10/05/blog-survey-responses/

During the planning and construction stages of mycoursework production, audience feedback playedan important role in letting me know whether I wasgoing in the right direction with my designs.

It gave me insight into anything I had to reflectand improve on.

Using the online platformpolldaddy(www.polldaddy.com)allowed me to regularlykeep track on whether myideas so far were pleasingmy demographic.

WHERE WAS POLL USED WHAT WAS LEARNT

Magazine sketches on oddpodd.com

BLOG LINK:http://fayefilm.wordpress.com/2012/12/07/sketches-magazines/

By using poll daddy on my initial sketches Iunderstood the most appealing design for mydemographic.It allowed me to move on to using better softwaresuch as Photoshop and adobe in design, whilstbeing able to maintain an appropriate structuringand design of the magazine page that is appealingto my target audience.

Poster sketches on oddpodd.com Similar to the magazine sketches, using poll daddyenabled the most appealing design for my demographic.It allowed me to move on to using better software suchas Photoshop and adobe in design, whilst being able tomaintain an appropriate structuring and design of theposter that is appealing to my target audience.

BLOG LINK: http://fayefilm.wordpress.com/2012/12/13/sketching-posters/

During all of the stages of my coursework, blogcomments have offered me constructive feedbackthroughout each of the processes.

It allowed me to evaluate, reflect and make anynecessary changes to my work.

Here is an example ofsome feedback Ireceived on a firstdrafting. I learnt that Ihad missed out vitalinformation such asactors names, releasedates and a cinemarating.

BLOG LINK:http://fayefilm.wordpress.com/2013/02/17/first-round-up-of-feedback-and-adaptations/

Here audience feedback taught mehow I divided the page up structurallyhad the desired effect on mydemographic.

It also pointed out an unnecessaryborder created from importing animage edited on Photoshop into indesign. This allowed me to reflect andimprove on my work, by changing thesaturation of the backgrounds.

I also took onboard the criticism ofusing less fonts and making the imagecentral as opposed to the left handside of the page.

BLOG LINK:http://fayefilm.wordpress.com/2013/02/17/first-round-up-of-feedback-and-adaptations/

Informally interviewing my demographic alsotaught me vital information.

I showed them my film trailer and watched theirreaction. The feedback I received was…

- “Adding in transitions”- “Slowing down subtitling – I struggle to read it”- “Adding in appropriate film details at the end of thetrailer”

BLOG LINK: http://fayefilm.wordpress.com/2013/02/17/first-round-up-of-feedback-and-adaptations/

On my blog homepage I have arunning feed of my tweets that I alsouse for audience feedback.

Incorporating social networking intomy feedback allowed me to learnnew ways of communicating with mydemographic.

My twitter feed allowedme to gain views andinterest in the productsthat I had created. Thisgave me an idea ofwhether it would besuccessful or not andsimilar to the othermethods of audiencefeedback, it allowed me toreflect and see possibleways of improvement.

To conclude, audience feedback has shapedthe direction and style my products havebeen researched, planned and constructed in.

Audience feedback has allowed me to createthree successful products that please mydemographic.