Audience Research

What have you learned from your audience feedback?

What is Survey Monkey?

Survey Monkey is a service that allows you to create polls and surveys to get valuable data from our audiences. 

Creating surveys and polls is a great way to learn what our audiences want.  You can use them to approve ideas for the film, improve upon the existing story of the film but also find out exactly what they look for in a drama/thriller film.

This web-based service is easy to use. You can create many different questions from multiple choices, multiple choices (with multiple answers), rating scale, a form, text boxes and comment boxes.

Which film genres do you enjoy watching?

13%

8%

14%

9%

9%

12%

5%

11%

15%

4%

Comedy

Action

Drama

Fantasy

Crime

Horror

Romance

Sci-Fi

Thriller

Documentary

The highest vote was Thriller films with 15% followed by Drama films with 14%. This results came back really positive because our film is also a drama/thriller film. So according to these results it means people will enjoy watching our film too

Do you like watching drama films?

62

11

0

10

20

30

40

50

60

70

Yes No

From this result we found that more then half of our target audience enjoyed watching drama films. This of course was great news for us.

A drama film depends mostly on in-depth development of realistic characters dealing with emotional themes. Which of the following dramatic themes do you

prefer?

0 5 10 15 20 25 30 35 40 45 50

Alcoholism

Drug addiction

Racial prejudice

Terrorism

Religious intolerance

Poverty

Crime

Society

Natural phenomena

The dramatic theme with the most votes was Crime followed by Society. Our film is a mixture of both – even though it is about terrorism, it shows a crime being acted and how it affects the society.

Racial prejudice and Terrorism had about the same votes with 10/11. This shows that our target audience doesn’t mind watching a film with those themes.

What feature do you look for in a drama film?

15

11

45

0

5

10

15

20

25

30

35

40

45

50

Fast-paced action(explosions)

Physical conflict (fighting) Emotional issues (death)

From this poll it shows that Emotional Issues (death) had the most votes. This was good news for us as our film is saddening because everyone dies at the end.

0

5

10

15

20

25

30

Rendition WorldTradeCentre

TheKingdom

Body OfLies

ExecutiveDecision

TheInterpreter

Syriana The Siege Munich Traitor

Which drama/thriller movies do you enjoy watching?

These are other films that has influenced us into making our film and we wanted to which of them they liked watching.

The results shows that Munich was the most popular. (This film was about the Israeli government's secret retaliation attacks after the massacre of Israeli athletes by Black September militant group.) This relates to our film because in our film we also show a terror attack.

The following film studios produces drama/thriller films, which one do you prefer?

0 2 4 6 8 10 12 14 16 18

Warner Bros.Entertainment

20th Century Fox

Universal Studios

Lionsgate

Summit Entertainment

Every film production has a specific style and technique, from the result it shows that Lionsgate had the most votes. This again was brilliant news for us because our film is dark with a cold blue tone colour and Lionsgate also have some similarities.

Which of the following characters do you think best represents a terrorist?

18%

18%

64%

Hoodie guy

Smart guy

None of theabove

This question was the most important to us because we actually wanted the hoodie guy to have the most votes but in fact it’s 50/50 with both of them having 18% each. For this results we needed to do some changes to our film e.g. dramatic music, suspicious scenes and camera angles and shots.

Do you like watching thriller films?

0

10

20

30

40

50

60

70

Yes No

From this result we found that more then half of our target audience enjoyed watching thriller films. This of course was excellent news for us because our film is a thriller film.

What feature do you look for in a thriller film?

0 10 20 30 40 50 60

Fast pacing

Action

Suspense

Climaxes

Mystery

Film noir

Tragedy

In this question we wanted to find out what type of thriller film theme they like watching. The most popular was Suspense followed by Mystery – our film has a combination of both because the film has the feeling of suspense and our characters are mysterious.

Climax came third place and this relates to our film as there is a high point in our film where all the questions are hopefully answered.