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What Makes a Successful Sales Organization?. Sales from a leadership perspective a nd Leadership from a sales perspective. Sales from a leadership perspective. Characteristics Activities. Characteristics. Professional Excellent communicators Good listener Intuitive - PowerPoint PPT Presentation
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What Makes a Successful Sales Organization?
Sales from a leadership perspectiveand
Leadership from a sales perspective
Sales from a leadership perspective
• Characteristics• Activities
Characteristics• Professional• Excellent communicators
Good listener Intuitive Works well internally Sells conceptually
• Customer sensitivity / focus• Belief in the organization and the value proposition• Aggressive / competitive / passionate
Characteristics• Product competence• Creative / enthusiastic• Accountable• Curious – want to learn
Customers Products Industry Competition
Solution/Insight
Activities
Proposal Delivery
Proposal Development
QualifyOpportunities
Prospect Suspect
Implementation
Follow-up• Sales ProcessDisciplined – built
on proven principles
DocumentedCommunicated,
followed and supported internally
Solution/Insight
Activities• Set expectations with your customers
Win/Loss Analysis – determine why you win or loss
Ask your customers why• Go directly to them
• Fire and Adjust, Fire and Adjust
Solution/Insight
Activities• Training
CoachingMentoringProductRole playingIndividual
Ultimate Measure of Success
Solution/Insight
Leadership from a sales perspective
• Characteristics: same• Activities: different
Characteristics• Professional• Excellent communicators
Good listener Intuitive Works well internally Sells conceptually
• Customer sensitivity / focus• Belief in the organization and the value proposition• Aggressive / competitive / passionate
CRITICAL to long term success
Characteristics• Product competence• Creative / enthusiastic• Accountable• Curious – want to learn
Customers Products Industry Competition
CRITICAL to long term success
Activities
• Sales ProcessDisciplined – built on proven principlesDocumentedCommunicated, followed and supported internally
Teachable
Solution/Insight
Activities• Set expectations with your customers
Win/Loss Analysis – determine why you win or loss
Ask your customers why• Go directly to them
• Fire and Adjust, Fire and AdjustTeachable
Solution/Insight
Activities• Training (continued)
MentoringProductRole playingIndividual
Teachable
HAPPINESS
ActivitiesNon-teachable:
• Attitude• Engagement
Choice that reflects:• Integrity • Character
Four basic needs of followers:• Trust• Compassion• Stability• Hope
HONEST
INTEGRITY
RESPECT
CARING
FRIENDSHIP
SECURITY
STRENGTHSUPPORT
DIRECTIONFAITH
GUIDANCE
Contact Info• Terry Niles– http://www.linkedin.com/pub/terry-niles/
4/4b7/192• Lucy Kelley– http://www.linkedin.com/pub/lucy-kelley/
2/562/589/