WHATMAKES ASEOSPECIALIST?

KATLEGO KYIY MADIBA WWW.EUSS.EDU

SEO SMO

WHAT IT COMESDOWN TO.

SMOWhy SMOSMO Tips

SEOOnce you have arrivedImportant Bottom LinesSearch EngineExperience: TheEvolution Of SEO

S

A r a t h e r s e e m i n g l y s i m p l e q u e s t i o n ,a n S E O s p e c i a l i s t c a n b e d e s c r i b e d a ss o m e o n e w h o h e l p s u s e r s f i n d w h a tt h e y ’ r e s e a r c h i n g f o r w h e n u s i n gs e a r c h e n g i n e s l i k e G o o g l e , B i n g o rY a h o o .

H o w e v e r , t h a t i s m e r e l y t h e t i p o f t h es e a r c h e n g i n e o p t i m i z a t i o n i c e b e r g .

E O

Onceyouhavearrived

Content promotion andproduction

Social media optimization

Ongoing website audits

Improving indexability andcrawlability

Consumer research and targetpersona development

Ensuring your website fitswithin the search enginesestablished best practices

BUILDINGBRAND

AWARENESSWITH SEOPRINCIPLES

INCREASINGCUSTOMERSAND SALES

INCREASEONLINE

INTERACTION

IMPORTANT BOTTOM LINES

S E A R C H E N G I N EE X P E R I E N C E

THE EVOLUTION OF SEOYOU NEED TO THINK ABOUT YOUR WEBSITE VISITORS ATEVERY STAGE OF YOUR WEB DESIGN AND MARKETINGPROCESS.

THIS CAN BE DONE EASILY WITH A SERIES OF QUESTIONAND ANSWER AUDITS YOU CAN ASK YOURSELF ASYOU’RE CREATING YOUR MARKETING CAMPAIGN.

S O C I A L M E D I AO P T I M I Z A T I O N

S

S M O ( S o c i a l M e d i a O p t i m i z a t i o n ) i s a ni m p o r t a n t f a c t o r i n y o u r i n t e r n e ts e a r c h r a n k i n g s .

T h i s s t r a t e g y i s o f t e n o v e r l o o k e d b ym a n y c o m p a n i e s , e v e n t h o u g h i t c a nh e l p i n c r e a s e y o u r p o s i t i o n w i t h i n t h es e a r c h r a n k i n g s .

M O

The searchfunction withineach socialnetwork

SMO Google search

Why SMO

Some Tips:Integrate Social into yourWebsite

Consistency is Key to SMO

Align SEO keywords andSocial Media

Use Keywords in Your Posts

Be Social on Social Media

Use Branded Cover Images.

Stay in Control

What It ComesDown To

When it comes to SEO specialists, ourjobs are part problem solver and partmagician, trying to pull a rabbit out ofthe hat (in an established and effectiveway) to make search engines happy.

T H A N K Y O U

A N Y Q U E S T I O N S ?