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A very short presentation given to the inaugural iPhone Developers and Publishers Meetup, March 31st, 2009, London
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Where next for Apps?
The view from Book Publishing Inc
(est. 2700 B.C.)
What’s book publishing got to do with App publishing?
iPhone?
Books?
3m units sold @ $10 each
There are 1000+ Dummies Guides …
•Management• Pet care• Driving Test• Sudoku• Languages
• Diabetes• Football• Counselling• History• Buy-to-let
So what kind of app should I publish?
“Do what you love; the money will follow”
- Really?
QUIZ: Which topic sells more books?
1. Football2. Diabetes3. Becoming a
construction worker
“The App Store Is Over-Crowded”
“…The App Store Is So Overcrowded”
29,000?
That’s nothing!
IS AMAZON OVERCROWDED?
• Novels: a new one published every hour.
• 150,000 new books published each year; 7.5m titles in print; countless others out ofprint
• Prediction: App Store merchandising will improve; obscure but profitable niches will develop.
PROFITABLE PUBLISHING
• Niches = Premium pricing and sustainable growth• Look for opportunities mandated by
change• Big publishers can be beaten• If you must go mass-market, think
perennials: happy, healthy, thin & rich