What the Tweet? Twitter 101 for Your Coworkers 2012 MAP TechWorks, a program of MAP for Nonprofits

What the Tweet?Twitter 101 for Your Coworkers

2012 MAP TechWorks, a program of MAP for Nonprofits

Where did this presentation come from?


• MAP TechWorks, a program of MAP for Nonprofits, is devoted to helping nonprofits use technology to unleash mission.

• Our "Tech It Up a Notch" series is designed to help nonprofit staff learn about and discuss technology to increase knowledge, and help people feel more comfortable talking about technology together.

• Learn more at MAPTechWorks.org

Agenda


• What is Twitter?

• Why Twitter? Why use it?

• How to get started with Twitter.

What is Twitter, anyway?


• A social media service founded in 2006 by Jack Dorsey.

• Goal = Create a way to allow people to answer the question "What are you doing?" in 140 characters or less.

• Dubbed this activity "Micro-blogging".

Jack was right.


Why do people use Twitter?


http://youtube.com/v/4AN4_N5N52U

Why do you use Twitter?


Why do people use Twitter?


• To stay in touch with friends and family.

• To follow thought leaders, celebrities and politicians.

• To hear about breaking news.

• To develop yourself as a professional by connecting with other sector and issue-area leaders.

How does it work?


http://youtube.com/v/rQ1uPvWmwLA

How to be a good twitizen.


http://youtu.be/QrEQIIyBUQM

Basic Twitter Terms


• Tweet: A Twitter message.

• Retweet or RT: When someone re-posts the message of another user.

• Follow: When someone signs-up to receive your tweets.

• Hashtag or #: A way to tag a tweet with a keyword so others can find it. Sometimes used ironically.

Basic Twitter Terms


• "At" message or Reply: Sending a tweet that begins with a user's "@handle" or name. Sends a tweet that is seen only by them, and those who follow you both.

• DM: Direct message sent to a single person. They must be following you for you to do this.

• Shortened Link: 140 characters isn’t a lot of space! People use services like bit.ly to shorten links and track clicks.

Getting Started with Twitter


Twitter is a public space.


Activity: Twitter Mission Mad Libs


Set up your account.


• Perfessional Tips = Pick a username or "handle" that's close to your own name so people can find you. Use a business casual photo of yourself for your profile pic. Keep your posts public.

• Purely Personal Tips = Use a fun pseudonym for your first name, last name and your Twitter handle. This is so that people who you don't want to connect with can't find you. You may choose to set your posts to private if you'd like.

Make it fun!


• Find and follow friends, celebrities, and comedians you like.

• Use Twitter search to get the scoop on a movie you want to see, or a new album.

• Don't want anyone to know you have Bieber Fever? Create a private list.

Make it meaningful.


• Find and follow thought-leaders, people you admire, and nonprofits working in similar areas to you.

• Retweet content you find interesting or inspiring.

• Post your own thoughts and links to what you're reading.

Understand that Twitter is different.


• Twitter is a “stream of consciousness” medium that you can step into and out of.

• Don’t think you have to read every message! It’s impossible.

• Use Twitter lists to track your VIP’s.

Hackers & Spammers


• Use a secure password!

• Set up Twitter on your mobile device.

• Delete spam accounts from your followers.

• Don't click on "phishy" links.

Questions?


Bonus Slides


Lab time! Set up your Twitter account.


Social Media Policy


How our nonprofit is using Twitter.


• Goal 1

• Goal 2

• Goal 3

Demo Setting Up an Account


How are nonprofits using Twitter?




http://youtube.com/v/DuT_C7n3O8A



http://youtube.com/v/KAkp7dAJ59c



http://youtube.com/v/9EyS339-0NY



http://youtube.com/v/HmDIh-YS0GI



http://youtube.com/v/_H7hgO-1H2Y

Twitter in Plain English


http://youtube.com/v/ddO9idmax0o

Documents

What the Tweet? Twitter 101 for Your Coworkers 2012 MAP TechWorks, a program of MAP for Nonprofits