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"What you measure affects what you do. If you don¶t measure the right thing, you don¶t

do the right thing." 

Joseph Stiglitz (1943±), US economist

Source: Quoted in the New York Times (October 4, 2009)

" You don't run for second. I don't believe in that." 

Barack Obama (1961±), US president

Source: Interview with David Letterman on The Late Show (April 9, 2007)

"Busy is good, isn¶t it? Busy means we¶re hard at it, achieving our ends or ³goals.´

Haven¶t had time to stop, or look around or think. That¶s considered the sign of a life

well lived « Suppose, though, you¶re not sure that what you¶re doing is at all

worthwhile. Suppose you blundered into it over a spoonful of lime pickle. It¶s easy, it

pays quite well. But really it¶s a distraction. It stops you thinking about what you ought

to be doing." 

Sebastian Faulks (1953±), British novelist and writer 

Source: Engl eby (2007)

"The mantra of execute, execute, execute, speed, speed, speed seems to preclude any

consideration of what we are speeding toward. That's sort of like saying, Don't bother 

me with the facts²I'm busy executing them." 

Jay S. Walker (1955±), US entrepreneur, founder of Priceline.com, and chairman of Walker 

Digital

Source: Interview, Strateg y + Busi ness (January±March 2000)

"Goals too clearly defined can become blinkers." 

Mary Catherine Bateson (1939±), US anthropologist

Source: C omposi ng a Life (1989)

"Often it is the means that justify the ends: goals advance technique and technique

survives even when goal structures crumble." 

Alan Jay Perlis (1922±1990), US computer scientist

Source: E  pi g rams i n Prog rammi ng (1985)

" You read a book from beginning to end.  You run a business the opposite way.  You

start with the end, and then you do everything you must to reach it." 

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Harold S. Geneen (1910±1997), US telecommunications entrepreneur and CEO of ITT

Source: M anag i ng  (1984)

"A good goal is like a strenuous exercise²it makes you stretch." 

Mary Kay Ash (1915±2001), US entrepreneur, business executive, and founder of Mary Kay

Cosmetics

Source: On Peopl e M anag ement (1984)

"Economics are the method. The object is to change the soul." 

Margaret, Baroness Thatcher (1925±), British former prime minister 

Source: Sund ay Times (Lond on) (April 1975)

"If you don't know where you are going, you will probably end up somewhere else." 

Laurence J. Peter (1919±1990), Canadian academic and writer 

Source: The Peter Pri nc ipl e: Why Thi ng s Al ways Go Wrong (cowritten with Raymond Hull,

1969)

"There are two things to aim at in life: first, to get what you want; and, after that, to

enjoy it. Only the wisest of mankind achieve the second." 

Logan Pearsall Smith (1865±1946), British essayist and critic

Source: ³Life and Human Nature,´ Afterthoug hts (1931)

"If you would hit the mark, you must aim a little above it;Every arrow that flies feels the attraction of Earth." 

Henry Wadsworth Longfellow (1807±1882), US poet

Source: ³Elegaic Verse´ (1880)

"Ah, but a man's reach should exceed his grasp,

Or what's a heaven for?" 

Robert Browning (1812±1889), British poet

Source: ³Andrea del Sarto´ (1855), l. 97