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WELLnutrifood @gemmeon party 13-10-2015
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High Quality dried food products
When food meet nutrition and profit to the health!
13/10/2015WELLnutrifood @ the Gemmeon party
Gemmeo
n party
13/10/20
15
www.gemmeon.c
om
Antioxidant To work, our body needs oxygen,
essential to many reactions. These reactions are accompanied by a release of free radicals in the body. When produced in excess, they begin to degrade proteins, cell wall or DNA. This is called "oxidative stress". Disorder associated with this oxidation is the premature aging of cells.
To neutralize free radicals famous, our body defends itself by producing antioxidants whose efficiency is enhanced by those provided by our diet?
Therefore reduce "oxidative stress" slows down the aging process.
Introduction 1/2
Aliment Valeur ORAC*/100g
Cerise 670
Raisins rouges 739
Oranges 750
Framboises 1220
Fraises 1540
Cannerberges 1750
Mûres 2036
Raisins secs 2830
Prunes 5700
Goji 25300
*Oxygen Radical Absorbance Capacity
13/10/2012WELLnutrifood @ the Gemmeon party
Dried Food Were dehydrated, dried fruits are obviously a very reduced
water content compared to fresh fruit: it varies between 20% and 30% (instead of 80 to 90% for fresh fruit).
They are, therefore, very energy: on average, 275 kcal (1150 kJ) per 100 g, a total caloric 3-5 times higher than fresh fruit.
Longer shelf life Transport non-binding
Introduction 2/2
13/10/2012WELLnutrifood @ the Gemmeon party
Brand created in 2010 : at the beginning, first product Goji berries provide to the DAME NATURE network (11 bio shops)
2011 : Paid-up capital of 15.000 € Participed to the Horeca life Brussels with BioConcept Create a new brand of special tea products (5 products) From 2 bio shops clients to 20 bio shops (Brussels) New website + social media activation
2012 : Workshop & tasting in bio shops Launched 2 novel food product Chia Flaxseeds &
Xylitol sugar Launched the Mixberry as the perfect “en-cas” Fresh paid-up capital 3d place in a BELFIUS elevator pitch New structure with a buying association due to supplier
problem
History of WELLnutrifood 1/2
13/10/2012WELLnutrifood @ the Gemmeon party
2013 : Launched the web shop to export in France Created seeds brand after the Chia flaxseeds experience 2012 Created sugar brand after the Xylitol experience 2012 Opened a new stock & transform platform in Brussels area
2014 : Received first order from a bioshop network in France Received first order from a bioshop in Luxembourg Increased prospection to various sector (Traiteurs, bio restaurants,
companies, … ) No success in the negotiation with PlanetBio / Colruyt Developed a new mix of nuts + dried fruit Developed the supplement brand with 4 products
2015 : Contract with the biggest Flemish bio network : Origino Received first order from Netherlands Received first order from England
History of WELLnutrifood 2/2
13/10/2012WELLnutrifood @ the Gemmeon party
Products in 2012NOM DU PRODUIT DESCRIPTION
POIDS NET
Goji'WELL 100g Goji - Baies - 100% naturel 100gGoji'WELL 250g Goji - Baies - 100% naturel 250gGoji'WELL 500g Goji - Baies - 100% naturel 500gGoji'WELL BIO 250g Goji - Baies - BIO cert. 250gCranberry'WELL 250g Cranberries - Canneberge BIO cert. 250gMulberry'WELL 250g Mulberries - Mûre blanche BIO cert. 250gIncaberry'WELL 250g Physalis BIO cert. 250gMixberry'WELL 125g Goji-Physalis-Canneberge-Mûres blanches 125gMixberry'WELL 250g Goji-Physalis-Canneberge-Mûres blanches 250gMixberry'WELL 500g Goji-Physalis-Canneberge-Mûres blanches 500gChia'WELL 150g Chia - Graine - BIO cert. 150gChia'WELL 350g Chia - Graine - BIO cert. 350gMate'WELL 150g Feuille de Mate - coupée 8mm BIO cert. 150gHibiscus'WELL 70g Fleur d'Hibiscus entière séchée BIO cert. 70gTilia'WELL 70g Feuille Tilleul entière séchée 100% naturel 50gOrange'WELL 70g Fleur d'oranger séchée BIO cert. 70gOrti'WELL 100g Feuille d'ortie coupée 100% naturel 100gXylitol'WELL 200g Ecorce de Bouleau - 100% xilitol naturel 200gXylitol'WELL 500g Ecorce de Bouleau - 100% xilitol naturel 500g
13/10/2012WELLnutrifood @ the Gemmeon party
Products in 2013GAMME NOM NOM FrançaisPOIDS NET
par unitéFRUIT'WELL APRICOT'WELL Abricot 250gFRUIT'WELL GOJI'WELL bio Goji 100gFRUIT'WELL GOJI'WELL bio Goji 250gFRUIT'WELL GOJI'WELL bio Goji 500gFRUIT'WELL CRANBERRY'WELL bio Cannerberges 250gFRUIT'WELL INCABERRY'WELL bio Physalis 250gFRUIT'WELL MULBERRY'WELL bio Mûres Blanches 250gFRUIT'WELL MIXBERRY'WELL bio Mix de fruits secs 125gFRUIT'WELL MIXBERRY'WELL bio Mix de fruits secs 250gFRUIT'WELL MIXBERRY'WELL bio Mix de fruits secs 500gFRUIT'WELL PECANS'WELL bio Nois de pecanFRUIT'WELL MIXNUTS'WELL bio Mix de noix SEEDS'WELL FLAX'WELL dark bio Graines de lins brunesSEEDS'WELL FLAX'WELL light bio Graines de lins doréesSEEDS'WELL SOJA'WELL bio Graines de sojasSEEDS'WELL SUNFLOWER'WELL bio Graines de tournesolsSEEDS'WELL PUMPKIN'WELL bio Graines de courgesSEEDS'WELL SESAME'WELL bio Graines de sésameSEEDS'WELL QUINOA'WELL bio QuinoaSEEDS'WELL CHIA'WELL bio Graines de chia 150gSEEDS'WELL CHIA'WELL bio Graines de chia 350gTEA'WELL MATE'WELL bio Mate 150gTEA'WELL HIBISCUS'WELL bio Hibiscus 70gTEA'WELL TILIA'WELL Tilleul 50gTEA'WELL ORANGE'WELL bio Oranger 70gTEA'WELL ORTI'WELL Ortie 100gSUGAR'WELL CANE'WELL Sucre de canneSUGAR'WELL CANE'WELL Sucre de canneSUGAR'WELL XYLITOL'WELL Xylitol 200gSUGAR'WELL XYLITOL'WELL Xylitol 500gSUGAR'WELL FRUCTO'WELL FructoseSUGAR'WELL FRUCTO'WELL Fructose
13/10/2012WELLnutrifood @ the Gemmeon party
Products in 2015GAMME NOM NOM FrançaisPOIDS NET
par unité
FRUIT'WELL APRICOT'WELL Abricot 250g
FRUIT'WELL GOJI'WELL bio Goji 100g
FRUIT'WELL GOJI'WELL bio Goji 250g
FRUIT'WELL GOJI'WELL bio Goji 500g
FRUIT'WELL CRANBERRY'WELL bio Cannerberges 250g
FRUIT'WELL INCABERRY'WELL bio Physalis 250g
FRUIT'WELL MULBERRY'WELL bio Mûres Blanches 250g
FRUIT'WELL MIXBERRY'WELL bio Mix de fruits secs 125g
FRUIT'WELL MIXBERRY'WELL bio Mix de fruits secs 250g
FRUIT'WELL MIXBERRY'WELL bio Mix de fruits secs 500g
FRUIT'WELL PECANS'WELL bio Nois de pecan 250g
FRUIT'WELL MIXNUTS'WELL bio Mix de noix 250g
SEEDS'WELL FLAX'WELL dark bio Graines de lins brunes 350g
SEEDS'WELL FLAX'WELL light bio Graines de lins dorées 350g
SEEDS'WELL SOJA'WELL bio Graines de sojas 250g
SEEDS'WELL SUNFLOWER'WELL bio Graines de tournesols 250g
SEEDS'WELL PUMPKIN'WELL bio Graines de courges 250g
SEEDS'WELL SESAME'WELL bio Graines de sésame 250g
SEEDS'WELL QUINOA'WELL bio Quinoa 250g
SEEDS'WELL CHIA'WELL bio Graines de chia 150g
SEEDS'WELL CHIA'WELL bio Graines de chia 350g
GAMME NOM NOM FrançaisPOIDS NET
par unité
TEA'WELL MATE'WELL bio Mate 150g
TEA'WELL HIBISCUS'WELL bio Hibiscus 70g
TEA'WELL TILIA'WELL Tilleul 50g
TEA'WELL ORANGE'WELL bio Oranger 70g
TEA'WELL ORTI'WELL Ortie 100g
SUGAR'WELL CANE'WELL Sucre de canne 500g
SUGAR'WELL CANE'WELL Sucre de canne 1Kg
SUGAR'WELL XYLITOL'WELL Xylitol 200g
SUGAR'WELL XYLITOL'WELL Xylitol 500g
SUGAR'WELL FRUCTO'WELL Fructose 500g
SUGAR'WELL FRUCTO'WELL Fructose 1Kg
SUPPLEMENT'WELL YEAST'WELL Levure de bière 250g
SUPPLEMENT'WELL WHEAT'GERM Germe de blé 350g
SUPPLEMENT'WELL BRAN'WELL Son de blé 250g
SUPPLEMENT'WELL OATBRAN'WELL Son d'avoine 250g
SUPPLEMENT'WELL POLLEN'WELL Pollen 350g
13/10/2012WELLnutrifood @ the Gemmeon party
2011 2012 2013 2014 2015
# customers 15 22 85 124 258
# workers 1 1 1,5 2 3
Sales 29.875 34.856 82.348 123.743 178.264
Spending 56.542 42.318 64.745 95.285 142.957
Profit / Loss 26.667 7.462 17.603 28.458 35.307
Figures
13/10/2012WELLnutrifood @ the Gemmeon party
The web-shop
13/10/2012WELLnutrifood @ the Gemmeon party
WELLnutrifood become a well known pan-European brand
Travelling & visiting production center of our customers
Creation with Erasmus (Education program) a food harvest program in collaboration with production centers as partner (villages)
Join our 15890 fans on facebook !More questions : during the party
Thanks to Gemmeon staff
Next step …
13/10/2015WELLnutrifood @ the Gemmeon party