Which is Better: Mobile Websites or Responsive Design

With today’s on-the-go lifestyle, browsing websites from a desktop computer has become ancient history. Devices like smartphones, tablets, and portable laptops has made it easier to access websites. For businesses who have tapped into the technology of the Internet to reach their target market by creating mobile websites, good designs for mobile web pages are not enough, it needs to be mobile-friendly.

For mobile web pages to be mobile-friendly, you need to engage your customers with a mobile experience designed for completing on-the-go tasks even with just their small screens. The emerging trend among web developers, Responsive Design, has gotten innovative business owners talking. What is Responsive Design for mobile websites and should they use it? For certain businesses, building separate mobile websites is an appropriate solution, but it’s also important to understand Responsive Design and what benefits it has to offer.

Responsive Design is a website design technique that allows you to create a single website that will adapt to the device on which it’s being viewed. A site that’s built with Responsive Design will automatically reformat itself to appear well on any device screen width. But it’s still up to the website owner to prioritize the content that matters most to the mobile user. Mobile web pages built using Responsive Design could prioritize click-to-call and click-to-map buttons, while the tablet site can focus on simplifying the shopping cart.

Compared to separate mobile websites, mobile web pages built with Responsive Design provides benefits such as faster and easier updating of web pages, better optimization for search engines, and adding of conversion and redirect codes.

A site built with Responsive Design will have the same URL for all devices, whether for desktop, mobile, or tablets. Typically when building a separate mobile optimized site, there will be more than one URL, but the users will be taken to the right URL automatically as long as the desktop site is enable with the auto redirect code.

To know more about Responsive Design, visit www.blocksgobal.com. Blocks is a web content management system or content management platform that uses Responsive Design but is able to outperform most mobile websites.

Author Profile:Blocks Global is a digital marketing and signage platform built for retailers. It’s easy-to-use, measurable and requires no IT for mobile websites.+61 3 9486 0207http://www.blocksglobal.com/screener